This document summarizes social media statistics for various industries from May 15-22, 2012. It tracks the number of Facebook fans and Twitter followers for companies in different sectors and shows the percentage change over the period. Overall, total social media fans across all industries increased from 702.7 million to 707.9 million, a 0.8% rise. Celebrities saw the largest growth in total fans at 1.4%. The beverage industry had the highest total number of social media fans at over 108 million.

1. Social Media Scorecard May 22, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 5/15 Fans, 5/22 Change 5/15 5/22 Change 5/15 5/22
Airlines 3,882,715 3,937,379 1.4% 3,868,099 3,879,574 0.3% 7,750,814 7,816,953 0.9%
American Airlines 292,548 296,979 1.5% 364,680 369,089 1.2% 657,228 666,068 1.3%
Delta 312,274 314,086 0.6% 321,577 324,828 1.0% 633,851 638,914 0.8%
JetBlue 600,017 601,941 0.3% 1,673,226 1,673,794 0.0% 2,273,243 2,275,735 0.1%
Southwest 2,297,867 2,337,183 1.7% 1,293,357 1,295,572 0.2% 3,591,224 3,632,755 1.2%
United Airlines 344,332 351,000 1.9% 7,572 7,730 2.1% 351,904 358,730 1.9%
US Airways 35,677
3,882,715
36,190
3,937,379
1.4%
1.4% -
207,687
3,868,099
208,561 0.4% 3,879,574 0.3% -
243,364
7,750,814
244,751
7,816,953
0.6% 0.9%
TOTAL
Footwear/Athletic Apparel 63,212,589 63,720,005 0.8% 883,015 906,715 2.7% 64,095,604 64,626,720 0.8%
Adidas 14,158,710 14,274,561 0.8% 251,257 258,225 2.8% 14,409,967 14,532,786 0.9%
Converse 30,216,010 30,441,538 0.7% 62,521 63,672 1.8% 30,278,531 30,505,210 0.7%
DC Shoes 8,679,245 8,750,090 0.8% 107,178 109,598 2.3% 8,786,423 8,859,688 0.8%
Nike 9,065,367 9,149,891 0.9% 401,954 414,226 3.1% 9,467,321 9,564,117 1.0%
Reebok 1,093,258 1,103,925 1.0% 60,105 60,994 1.5% 1,153,363 1,164,919 1.0%
63,212,589 63,720,005 0.8% - 883,015 906,715 2.7% - 64,095,604 64,626,720 0.8%
TOTAL
Comics 4,626,746 4,686,466 1.3% 427,948 441,139 3.1% 5,054,694 5,127,605 1.4%
DC Comics 650,753 660,708 1.5% 120,049 122,418 2.0% 770,802 783,126 1.6%
Marvel Comics 3,975,993 4,025,758 1.3% 307,899 318,721 3.5% 4,283,892 4,344,479 1.4%
4,626,746 4,686,466 1.3% - 427,948 441,139 3.1% - 5,054,694 5,127,605 1.4%
TOTAL
Fast Food 48,536,162 49,034,743 1.0% 1,265,828 1,280,563 1.2% 49,801,990 50,315,306 1.0%
Burger King 5,015,072 5,056,664 0.8% 53,252 53,823 1.1% 5,068,324 5,110,487 0.8%
McDonald's 19,566,703 19,755,976 1.0% 463,129 468,344 1.1% 20,029,832 20,224,320 1.0%
Subway 13,030,250 13,266,452 1.8% 492,303 496,520 0.9% 13,522,553 13,762,972 1.8%
Taco Bell 8,587,253 8,614,096 0.3% 185,170 188,040 1.5% 8,772,423 8,802,136 0.3%
Wendy's 2,336,884 2,341,555 0.2% 71,974 73,836 2.6% 2,408,858 2,415,391 0.3%
48,536,162 49,034,743 1.0% - 1,265,828 1,280,563 1.2% - 49,801,990 50,315,306 1.0%
TOTAL
Beverages 106,000,386 106,586,239 0.6% 2,161,041 2,210,801 2.3% 108,161,427 108,797,040 0.6%
Coca-Cola 41,822,483 42,013,412 0.5% 537,787 542,132 0.8% 42,360,270 42,555,544 0.5%
Dr. Pepper 11,853,020 11,887,208 0.3% 95,895 96,398 0.5% 11,948,915 11,983,606 0.3%
Monster Energy 16,064,357 16,288,681 1.4% 236,368 244,949 3.6% 16,300,725 16,533,630 1.4%
Pepsi 8,170,358 8,202,250 0.4% 680,532 712,022 4.6% 8,850,890 8,914,272 0.7%
Red Bull 28,090,169 28,194,689 0.4% 610,459 615,300 0.8% 28,700,628 28,809,989 0.4%
106,000,386 106,586,239 0.6% - 2,161,041 2,210,801 2.3% - 108,161,427 108,797,040 0.6%
TOTAL
Celebrities (Top 5) 262,255,044 264,043,531 0.7% 70,346,143 71,361,970 1.4% 332,601,187 335,405,501 0.8%
Eminem 56,940,338 57,302,090 0.6% 10,694,356 10,791,140 0.9% 67,634,694 68,093,230 0.7%
Lady Gaga 50,780,181 51,090,129 0.6% 24,130,617 24,500,785 1.5% 74,910,798 75,590,914 0.9%
Michael Jackson 48,606,558 48,928,014 0.7% 701,889 710,464 1.2% 49,308,447 49,638,478 0.7%
Rihanna 55,752,831 56,192,333 0.8% 18,805,458 19,224,276 2.2% 74,558,289 75,416,609 1.2%
Shakira 50,175,137 50,530,965 0.7% 16,013,823 16,135,305 0.8% 66,188,960 66,666,270 0.7%
262,255,044 264,043,531 0.7% - 70,346,143 71,361,970 1.4% - 332,601,187 335,405,501 0.8%
TOTAL
Favorite Foods 87,686,122 88,048,202 0.4% 85,834 86,543 0.8% 87,771,956 88,134,745 0.4%
Oreo 26,344,863 26,465,526 0.5% 40,496 40,750 0.6% 26,385,359 26,506,276 0.5%
Pringles 19,250,744 19,348,750 0.5% 11,670 11,769 0.8% 19,262,414 19,360,519 0.5%
Reese's 9,293,868 9,350,938 0.6% - - 0.0% 9,293,868 9,350,938 0.6%
Skittles 21,860,441 21,922,668 0.3% 31,971 32,235 0.8% 21,892,412 21,954,903 0.3%
Starburst 10,936,206 10,960,320 0.2% 1,697 1,789 5.4% 10,937,903 10,962,109 0.2%
87,686,122 88,048,202 0.4% - 85,834 86,543 0.8% - 87,771,956 88,134,745 0.4%
TOTAL
Hospitality (Loyalty Programs) 325,554 335,757 3.1% - - 325,554 335,757 3.1%
Marriott Rewards 224,938 225,090 0.1% na na 224,938 225,090 0.1%
Starwood Preferred Guest 100,616 110,667 10.0% na na 100,616 110,667 10.0%
325,554 335,757 3.1% - - - 0.0% - 325,554 335,757 3.1%
TOTAL
Gaming 45,117,253 45,397,486 0.6% 1,997,094 2,008,274 0.6% 47,114,347 47,405,760 0.6%
Nintendo 22,696,583 22,828,213 0.6% 217,713 220,149 1.1% 22,914,296 23,048,362 0.6%
Playstation 5,203,394 5,245,367 0.8% 1,285,507 1,289,812 0.3% 6,488,901 6,535,179 0.7%
X-Box 17,217,276 17,323,906 0.6% 493,874 498,313 0.9% 17,711,150 17,822,219 0.6%
TOTAL 45,117,253 45,397,486 0.6% - 1,997,094 2,008,274 0.6% - 47,114,347 47,405,760 0.6%
TOTAL 621,642,571 625,789,806 0.7% 81,035,002 82,175,579 1.4% 702,677,573 707,965,385 0.8%
Prepared by Awareness, Inc. All Rights Reserved ©2012