This document summarizes social media statistics for various industries from May 1-8, 2012. It tracks the number of Facebook fans and Twitter followers for companies in different sectors and shows the percentage change over this period. Some key findings are that the total fans for airlines increased 0.7%, footwear/apparel increased 0.7%, fast food increased 1.1%, and beverages increased 0.3%. Celebrities saw the largest growth in total fans of 0.6%.

1. Social Media Scorecard May 8, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 5/1 Fans, 5/8 Change 5/1 5/8 Change 5/1 5/8
Airlines 3,795,506 3,839,002 1.1% 3,850,467 3,859,434 0.2% 7,645,973 7,698,436 0.7%
American Airlines 286,350 289,414 1.1% 359,627 362,094 0.7% 645,977 651,508 0.9%
Delta 308,564 310,447 0.6% 317,744 319,691 0.6% 626,308 630,138 0.6%
JetBlue 595,944 598,078 0.4% 1,672,742 1,672,924 0.0% 2,268,686 2,271,002 0.1%
Southwest 2,227,121 2,262,905 1.6% 1,287,549 1,290,814 0.3% 3,514,670 3,553,719 1.1%
United Airlines 343,604 343,824 0.1% 7,154 7,390 3.3% 350,758 351,214 0.1%
US Airways 33,923
3,795,506
34,334
3,839,002
1.2%
1.1% -
205,651
3,850,467
206,521 0.4% 3,859,434 0.2% -
239,574
7,645,973
240,855
7,698,436
0.5% 0.7%
TOTAL
Footwear/Athletic Apparel 62,364,809 62,775,420 0.7% 839,738 860,812 2.5% 63,204,547 63,636,232 0.7%
Adidas 13,955,089 14,053,362 0.7% 238,231 245,099 2.9% 14,193,320 14,298,461 0.7%
Converse 29,797,301 30,012,655 0.7% 60,449 61,426 1.6% 29,857,750 30,074,081 0.7%
DC Shoes 8,594,627 8,632,067 0.4% 103,806 105,435 1.6% 8,698,433 8,737,502 0.4%
Nike 8,944,873 8,997,087 0.6% 378,586 389,606 2.9% 9,323,459 9,386,693 0.7%
Reebok 1,072,920 1,080,249 0.7% 58,666 59,246 1.0% 1,131,586 1,139,495 0.7%
62,364,809 62,775,420 0.7% - 839,738 860,812 2.5% - 63,204,547 63,636,232 0.7%
TOTAL
Comics 4,508,958 4,570,307 1.4% 399,737 415,218 3.9% 4,908,695 4,985,525 1.6%
DC Comics 633,530 642,821 1.5% 115,856 118,030 1.9% 749,386 760,851 1.5%
Marvel Comics 3,875,428 3,927,486 1.3% 283,881 297,188 4.7% 4,159,309 4,224,674 1.6%
4,508,958 4,570,307 1.4% - 399,737 415,218 3.9% - 4,908,695 4,985,525 1.6%
TOTAL
Fast Food 47,637,397 48,129,800 1.0% 1,226,567 1,248,914 1.8% 48,863,964 49,378,714 1.1%
Burger King 4,942,047 4,977,075 0.7% 52,004 52,660 1.3% 4,994,051 5,029,735 0.7%
McDonald's 19,135,189 19,402,330 1.4% 447,190 458,609 2.6% 19,582,379 19,860,939 1.4%
Subway 12,692,352 12,857,578 1.3% 477,614 484,971 1.5% 13,169,966 13,342,549 1.3%
Taco Bell 8,563,372 8,571,130 0.1% 181,703 183,743 1.1% 8,745,075 8,754,873 0.1%
Wendy's 2,304,437 2,321,687 0.7% 68,056 68,931 1.3% 2,372,493 2,390,618 0.8%
47,637,397 48,129,800 1.0% - 1,226,567 1,248,914 1.8% - 48,863,964 49,378,714 1.1%
TOTAL
Beverages 105,334,962 105,607,974 0.3% 2,097,781 2,129,579 1.5% 107,432,743 107,737,553 0.3%
Coca-Cola 41,612,884 41,685,909 0.2% 529,366 533,483 0.8% 42,142,250 42,219,392 0.2%
Dr. Pepper 11,833,851 11,838,743 0.0% 94,860 95,474 0.6% 11,928,711 11,934,217 0.0%
Monster Energy 15,777,121 15,907,536 0.8% 229,204 232,535 1.5% 16,006,325 16,140,071 0.8%
Pepsi 8,127,532 8,148,786 0.3% 640,624 661,577 3.3% 8,768,156 8,810,363 0.5%
Red Bull 27,983,575 28,027,000 0.2% 603,727 606,510 0.5% 28,587,302 28,633,510 0.2%
105,334,962 105,607,974 0.3% - 2,097,781 2,129,579 1.5% - 107,432,743 107,737,553 0.3%
TOTAL
Celebrities (Top 5) 259,548,607 260,869,876 0.5% 68,770,705 69,583,019 1.2% 328,319,312 330,452,895 0.6%
Eminem 56,376,234 56,654,309 0.5% 10,481,951 10,594,609 1.1% 66,858,185 67,248,918 0.6%
Lady Gaga 50,375,572 50,557,569 0.4% 23,679,873 23,902,327 0.9% 74,055,445 74,459,896 0.5%
Michael Jackson 48,092,016 48,360,074 0.6% 684,999 694,732 1.4% 48,777,015 49,054,806 0.6%
Rihanna 55,139,450 55,436,516 0.5% 18,147,618 18,494,026 1.9% 73,287,068 73,930,542 0.9%
Shakira 49,565,336 49,861,409 0.6% 15,776,264 15,897,325 0.8% 65,341,600 65,758,734 0.6%
259,548,607 260,869,876 0.5% - 68,770,705 69,583,019 1.2% - 328,319,312 330,452,895 0.6%
TOTAL
Favorite Foods 87,298,456 87,464,087 0.2% 84,383 85,000 0.7% 87,382,839 87,549,087 0.2%
Oreo 26,190,490 26,258,304 0.3% 40,206 40,321 0.3% 26,230,696 26,298,625 0.3%
Pringles 19,175,756 19,206,915 0.2% 11,421 11,566 1.3% 19,187,177 19,218,481 0.2%
Reese's 9,224,189 9,254,108 0.3% - - 0.0% 9,224,189 9,254,108 0.3%
Skittles 21,784,453 21,818,161 0.2% 31,302 31,575 0.9% 21,815,755 21,849,736 0.2%
Starburst 10,923,568 10,926,599 0.0% 1,454 1,538 5.8% 10,925,022 10,928,137 0.0%
87,298,456 87,464,087 0.2% - 84,383 85,000 0.7% - 87,382,839 87,549,087 0.2%
TOTAL
Hospitality (Loyalty Programs) 323,738 324,119 0.1% - - 323,738 324,119 0.1%
Marriott Rewards 224,820 224,851 0.0% na na 224,820 224,851 0.0%
Starwood Preferred Guest 98,918 99,268 0.4% na na 98,918 99,268 0.4%
323,738 324,119 0.1% - - - 0.0% - 323,738 324,119 0.1%
TOTAL
Gaming 44,769,994 44,932,752 0.4% 1,973,766 1,986,545 0.6% 46,743,760 46,919,297 0.4%
Nintendo 22,549,125 22,620,609 0.3% 214,481 216,079 0.7% 22,763,606 22,836,688 0.3%
Playstation 5,152,176 5,174,211 0.4% 1,275,477 1,281,394 0.5% 6,427,653 6,455,605 0.4%
X-Box 17,068,693 17,137,932 0.4% 483,808 489,072 1.1% 17,552,501 17,627,004 0.4%
TOTAL 44,769,994 44,932,752 0.4% - 1,973,766 1,986,545 0.6% - 46,743,760 46,919,297 0.4%
TOTAL 615,582,425 618,513,336 0.5% 79,243,144 80,168,521 1.2% 694,825,569 698,681,857 0.6%
Prepared by Awareness, Inc. All Rights Reserved ©2012