Co-authors Jim Amos and BJ Emerson share insights from their newly released book, The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Learn about business cases and real-life stories that will challenge the models and mindsets of old and inspire new ways of doing business in this digital age of transparency. Find actionable steps and ideas for implementing and effectively managing your brand presence within social networks as well as connect with and develop loyal customers.

1. Learn more at http://thetastidliteway.com

2. Questions Answered in The Tasti D-Lite Way:
? What does it really take for businesses
to be relevant on today’s web?
How has social media changed the
? relationship between brand and
consumer?
How do you recognize and reward
? customers for their digital activity?
What is the role of social technologies
? and social media marketing in brand
building?
As companies become more human,
? what will it take to maintain a
competitive edge?

3. WHY?
The Tasti D-Lite Way chronicles the digital
journey of an amazing brand as it jumps
headlong into the realm of social media at
a critical point in the history of the
company. This book demonstrates the
power that these new mediums can have
when passionate customers are engaged
through the creative use of social
technologies.

4. The Most Important Word on the Internet?
“Beyond having big ears, do first responders have the edge? The race can be a
literal pursuit of opportunity when it comes to catching consumers in the midst of a
purchase decision.” From Chapter 2: The Race for Transparency

10. What is Social
Negligence?

11. What do customers expect?
Source: http://smartblogs.com/social-media/2012/07/25/how-can-keep-customer-
expectations-social-media-followups/

12. The Reality of Retail
We should be
concerned about what is
happening in the virtual
realm. Done right,
engaging in meaningful
ways can yield great
benefits for brick-and-
mortar businesses.
By nature, this kind of engagement is local.

13. Local
Content is King

14. The Power of Going Local: Comparing the Impact
of Corporate vs. Local Facebook Pages
White paper distributed by Hearsay Social
Locally created Local
Facebook Pages Reach
deliver 5 times
more reach. Corporate
Reach

15. Local posts provide 8 times
more fan engagement.
Corporate
Engagement
Local
Engagement

16. One local fan is worth 40
corporate fans.
Corporate Fan Local Fan

17. “As franchisor, the best thing we can do is equip our
franchise network so that operators can reach their local
customers where they are online.”

18. Generating Local Buzz
TweetUp: An organized or impromptu gathering of
people that use Twitter. (A meet up of people that
'tweet' using Twitter.)
“Hosting an offline meeting for those that are active online can be a great introduction to local groups
or organizations. During the event the conversation will no doubt spread within the social networks.
Area social media clubs often look for venues to hold meetings and make presentations, usually
involving technology and social media. Sponsoring an event for these leaders and influencers is
another way to effectively connect with members and establish credibility online as well as off. There’s
no brick-and-mortar presence required to contribute to these kinds of events, and they can do
wonders for an online presence for just about any business.”
From Chapter 4: Character in 140 Characters

19. Local
Recognition
Screenscape.net

20. The Location Business
“The ‘where’ dimension has come of age.
Reaching consumers based on their proximity to
a business has become a reality and many local
merchants are already reaping great benefits.”
5 Ways to Go Beyond the Check-in:
1. Get passionate about listening. With the wealth of information now available online,
getting visibility with the conversations happening around a business is critical.
2. Play the game. You need to download, sign up, claim your business, and get involved.
3. Make it part of the DNA of your brand. Impart this within your organization by
pushing those insights and engaging with associates, suppliers, and customers online.
4. Bridge the gap. Why not bring the information into the physical location with a digital
display?
5. Don’t make customer engagement a
checklist. Be prepared for spontaneous and
human interaction around these
technologies.
From Chapter 9: The Location Business Attorney!

21. Don’t Be Boring
RickRolling: This Internet meme is a bait
and switch; a person provides
a hyperlink seemingly relevant to the
topic at hand, but actually leads to the
Rick Astley video “Never Gonna Give You
Up.”
“Regardless of industry, businesses are standing out by providing engaging
content and capturing the eyeballs and mouse clicks of valuable customers.”
From Chapter 5: Don’t be Boring (and Other Thoughts on Relevance)

22. Name That Mascot Contest
Name Customer Rationale
D-Lish Because Tasti D-Lite treats are
DELICIOUS!!!!!
Stanley Swirl Tasti D-Lite is a sweet swirl in a cup!
And he looks like a Stanley : )
D Mixmaster D for D-Lite and Mixmaster for all the
different flavors Tasti D offers.
Vinny Vanilla He’s vanilla! Plus this way you can
have other characters like Charles
Chocolate.
Sprinkles Sprinkles is not only a cute name, but
it will also increase sales. People will
want to buy more toppings when
they think of the name.
“The opportunities for getting customers
actively involved in brand building and
product development exercises are greater
than ever…”
From Chapter 10: Meet Your Cocreators

23. The Social Friendly Enterprise
Social media is rapidly moving from adoption to full integration for both consumers as
well as businesses. Here, we’ll outline five fundamentals or attributes of the social-
friendly enterprise of the future:
1. The ability to listen effectively – Understanding the opportunities online begins with
education and you can’t learn anything with your mouth open.
2. The ability to engage creatively – Capturing the heart of consumers means meeting
them where they are. Sometimes you can’t wait for them to come to you so get
creative.
3. The ability to execute locally – Accountability at the local level will continue to be
something that businesses deal with on multiple fronts. Be prepared to offer a
consistent experience between your online presence and offline activities.
4. The ability to embrace transparency – Social media gives consumers a glimpse into
the culture and people behind those products and services they love. What does
that picture look like for your organization?
5. The ability to curate and tell your stories – Capturing and sharing the moments and
experiences you are having with customers will touch others inside and outside your
organization. Data and numbers will provide the rational justification; stories will
provide the emotional connection. Don’t underestimate the power of either when it
comes to influencing the various personalities occupying the C-suite.
From Chapter 11: The Social Future

24. BONUS
SLIDE
(How to Flirt with a Celebrity)

26. The Third Screen: Other
By Chuck Martin Resources
Social Location Marketing
By Simon Salt
Social Networking Made Easy
By Miriam Salpeter
Location Based Marketing for
Dummies
By Aaron Strout and Mike Schneider
Likeable Social Media
By Dave Kerpen
The Power of Foursquare
By Carmine Gallo
The End of Business as Usual
by Brian Solis

27. On sale now:
For bulk orders, consider:
Learn more at: thetastidliteway.com

28. JimAmosBlog.com Twitter.com/bj_emerson
Thank You
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