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5 Higher Education Website Mistakes to Avoid - Best Practices

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Avoid common higher education website mistakes! Check out Boston Interactive's webinar on digital marketing best practices.

Watch the video: http://hubs.ly/y0Sc0H0

Check out more of our higher education content:
"How to Choose a Higher Ed Marketing Agency" - http://hubs.ly/y0VfDl0
"The Role of Social Media in Higher Education Marketing" - http://hubs.ly/y0VfDK0

Publicado en: Educación, Marketing
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5 Higher Education Website Mistakes to Avoid - Best Practices

  1. Title Dec, 15th 2017 Brady Bonus, VP User Experience Christina Hunchard, Account Director Rebecca Marani, VP Interactive Services Scott Noonan, CTO Marc Rust, Creative Director 1   5HIGHER EDUCATION Website Mistakes to Avoid Rebecca Marani VP, Interactive Services 5HIGHER EDUCATION Website Mistakes to Avoid Rebecca Marani VP, Interactive Services Piero Tintori CEO
  2. REB REBECCA MARANI, PMP Vice President of Interactive Services rmarani@bostoninteractive.com bostoninteractive.com PIERO TINTORI CEO piero.tintori@terminalfour.com terminalfour.com
  3. Prospective Student Current Student AlumnI
  4. 5Mistakes
  5. 1Hide And Go Seek
  6. 1HIDE SEEK & Go SIMPLE & INTUITIVE
  7. 1HIDE SEEK & GoBUILDS ENGAGEMENT THROUGH INTERACTION
  8. PROGRAM FINDER
  9. MULTIPLE PATHS TO PROGRAMS
  10. MULTIPLE PATHS TO PROGRAMS
  11. MULTIPLE PATHS TO PROGRAMS
  12. PROACTIVELY PRESENTS PROGRAM OPTIONS
  13. BETTER PLACEMENT
  14. MEGA MENUS
  15. EVEN BETTER: PROMOTIONAL AREA
  16. FAT FOOTER
  17. BREAD CRUMBS
  18. SMART SEARCH
  19. 2HOPE Is Not A Strategy
  20. FINISH THE SEQUENCE WITH AN ACTION
  21. STRONG CONSISTENT CALLS-TO- ACTION
  22. SELL THE VISIT CALL- TO-ACTION
  23. EVEN BETTER: ADD STRONG CALL TO ACTION
  24. EVEN BETTER: FINISH VIDEO WITH A STRONG CALL- TO-ACTION
  25. 3 Hello, My Name Is Hello, My Name Is
  26. ENABLE USERS TO PERSONALIZE THEIR EXPERIENCE
  27. PERSONALIZE CONTENT BASED ON USER BEHAVIOR
  28. 4HIRED You’re
  29. BUILD ENGAGEMENT
  30. IN-DEPTH FACULTY BIOGRAPHY
  31. SPEAKS TO VALUE OF EDUCATION
  32. EVEN BETTER: LEVERAGE LINKEDIN
  33. EVEN BETTER: USE VIDEO
  34. 5DOORBELL Ring the
  35. CLEAR ORIENTATION
  36. STRONG CALLS TO ACTION
  37. EVEN BETTER: ADD AN “APPLY NOW” BUTTON
  38. DISCUSSION
  39. Questions? THOUGHTS? FUNNY JOKES?
  40. @TERMINALFOUR linkedin.com/company/TERMINALFOUR facebook.com/TERMINALFOUR terminalfour.com/blog @bstninteractive linkedin.com/company/boston-interactive facebook.com/BostonInteractive bostoninteractive.com/blog GET SOCIAL
  41. THANKS TO OUR SOURCES John Hopkins University: http://www.krieger.jhu.edu/ Champlain College: http://www.champlain.edu/ Drew University: http://www.drew.edu/ Clemson University: http://www.clemson.edu/ Bucknell University: http://www.bucknell.edu/ Universidade de Coimbra: http://www.uc.pt/ Arizona State University: http://www.asu.edu/ Oregon State University: http://oregonstate.edu/ Massachusetts College of Pharmacy and Health Sciences: https:// www.mcphs.edu/ Simmons College: http://www.simmons.edu/ Assumption College: http://www.assumption.edu/
  42. Thank you

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