Interactive Marketing
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Interactive marketing presentation providing an industry overview and introducing the best practice of personalization, the concept of persistent wow and agency career advice.
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Interactive Marketing
- 2. overview
- 3. Interactive Marketing Past
- 23. Case Study
- 24. case study
- 25. case study
- 26. case study
- 27. case study
- 28. case study
- 29. case study
- 30. case study
- 31. case study
- 32. Personalization
- 33. Offline Personalization
- 39. Online Personalization
- 46. Talk To Me Like You Know Me
- 47. talk to me like you know me
- 49. persistent wow
- 50. persistent wow
- 51. persistent wow
- 52. persistent wow
- 53. persistent wow
- 54. persistent wow
- 55. persistent wow
- 56. persistent wow
- 57. persistent wow
- 58. Agency Types
- 59. agency life
Notas del editor
- \n
- Overview:\n\nInteractive marketing\nPractices\nAgency life\n
- Past:\nLimited use & knowledge\n
- Low tech\n \n
- One way communication\n \n
- E-Newsletter\n \n
- Banner & popup ads\n \n
- Flash introductions with skip button\n \n
- Discussion forums\n \n
- Current:\n\nStress on interconnectivity\n\nTwo way communication\n \n
- Diversification of devices\n \n
- Mobile compliant\n \n
- Disposable websites\n \n
- Portal-ish\n \n
- Social media\n \n
- Storage in the cloud\n
- Future:\nCustomized interaction across all channels\n\n
- Location based\n\n
- Personalization\n\n
- Crowd-Sourcing\n\n
- Intelligence\n\n
- Video\n\n
- \n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Market Research\nUsability Testing\nUser Research\nStrategy\nInformation Architecture\nWireframes\nVisual Design\nDevelopment\n
- Using technology to accommodate \ndifferences between individuals.\n
- Offline examples\n
- In person:\nDoctor says Charles, not Chuck\n\n
- Commercials:\n-TV, Radio, Movie Previews\n-Based on demographics\n\n
- Print:\n-Time Magazine\n-On Demand Printing\n-Personalized children’s stories\n-Handwritten note\n\n
- Education:\n-No Child Left Behind\n-Learning curriculum\n\n
- Healthcare:\nMedicine based on symptoms/allergies\n\n
- Online\n\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- ASPCA\na. Dogs and Cats\nb. All dogs\nc. All Cats\n\nDog People vs. Cat People\nWhat you see vs. What I see\n\n
- Healthways:\nBased on preferences\n\n
- Facebook:\n-Friend suggestions\n-Ads based on likes & interests\n-Privacy settings\n-Layouts\n-Profile picture\n\n
- Amazon.com\n\n-More items to consider\n-Related to items you’ve viewed\n-Inspired by your wishlist\n
- \n
- Advanced Mission:\nGuides user to desired outcome\n
- Long/Persistent Wow:\n\nLoyalty evolved naturally from notable experiences overtime \n\nRepeatedly creating notable experiences overtime\n\n
- Livestrong:\n\nLance Armstrong as successful athlete\n
- Lance Armstrong Foundation\n\nMission:\nImprove the lives of those affected by cancer\n
- Livestrong Bracelet:\n\nMore than 70 million sold to date\n
- Lance Armstrong Foundation becomes Livestrong Foundation\n
- Livestrong.com Launch:\n\nOnline resource for cancer survivors\n
- Mobile compatibility:\n\nMobile website\n\nApps:\nCalorie Tracker\nMyQUIT Coach\n
- Social Media\n
- Nike & Livestrong Clothing Line\n
- Livestrong Events\n\n-Armstrong Challenge\n-Races\n-Motivational speeches\n\n\nApple another example\n
- Agency Types\n\nAll 3 can occur In House\n
- Boston Interactive:\n\n\n-Constantly reinvesting self\n\n-Company different than 5 years ago, will be different in 5 years\n\n-Constant goal to stay ahead of trends & best practices\n
- Marketing & Sales\n
- Interactive Careers\n
- Ways In:\n\n1. Internship\n2. Networking\n -Events\n -LinkedIn\n -Meet-ups\n3. Industry Associations\n -MITX\n -AMA\n -NEDMA\n
- Ways In:\n\n1. Internship\n2. Networking\n -Events\n -LinkedIn\n -Meet-ups\n3. Industry Associations\n -MITX\n -AMA\n -NEDMA\n
- Recap.\nQ&A\n