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The Do’s
and Don’ts
The Do’s
and Don’ts
Lead generation is no easy task. Drawing leads
to your website, having them take s...
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Lead Generation Best Practices Infographic

Do you have a need for leads? Are you struggling to figure out why you cannot generate them? Gaining a prospective customer’s attention (and keeping it) is no easy task.

To help you improve your strategy and gain more leads, we’ve captured today’s lead generation best practices into our infographic below, including attracting through content, creating a distribution strategy, and simplifying lead capture forms. Follow the do’s (while avoiding the don’ts), and you’ll start seeing success with your own marketing campaigns. http://hubs.ly/H01cf_d0

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Lead Generation Best Practices Infographic

  1. 1. The Do’s and Don’ts The Do’s and Don’ts Lead generation is no easy task. Drawing leads to your website, having them take some form of action and return back for a second visit can sometimes be harder than expected. What is a company to do? Boston Interactive has some crucial tips that act as our Do’s and Don’ts of Lead Generation that we think can help guide you to successful leads. DO DON’T CONTENT MARKETING Attracting with Content Forgetting Older Content Content marketing is a great way to attract visitors. By utilizing a blog, your site can rank higher and more often in search engines, which can result in more traffic and more leads. Use high-value offer content like white papers as incentive to capture leads. Do not forget about older content. Look back through your archives for evergreen content, which you can repurpose and reuse. Go back through older blogs and find ways to improve keywords, calls to action, or stats. Do not forget to keep content fresh. LANDING PAGES Distribution Strategy Multiple Calls to Action Develop a distribution strategy to draw potential leads to your landing page. Write blog articles, create infographics, produce videos, and more to attract visitors and include a link to your landing pages. Do not include more than one call to action per landing page. Keep the visitor’s focus by providing only content that reinforces your one goal. Remove unnecessary links like the navigation. FORMS Explicit Details Too Many Questions Always explain to visitors what they’ll receive in exchange for filling out a form. For contact forms, let visitors know when or how a representative from your business will be in touch. Do not overwhelm visitors by asking too much. Only ask for information based on the phase of the buyer’s journey (Pre-MQL vs. MQL vs. SQL). Use progressive profiling to gain deeper insights with return visitors. THANK YOU PAGES Feedback and Analytics Ending the Conversation Do use thank you pages. Thank you pages communicate to visitors that the form has been submitted and allow you to explain what the visitor should expect next. If you’re tracking goals through analytics, you can also use thank you pages to trigger conversions. Do not end the conversation. Always include a call to action to keep the visitor engaged and moving forward. For content downloads, offer a secondary piece of content. For contact forms, ask users to follow your business on social media. SOCIAL MEDIA Social Promotions Spamming Utilize social media. It is a powerful tool that can be used for promoting your content. Through social media, you can promote related hashtags to find targeted audiences and draw in more potential leads. Do not spam social media with your lead gen content. Too much self-promotion will turn potential leads off. A good rule to follow: Balance your posts with around 80% educational and helpful posts, and 20% self-promotion. Get More From Boston Interactive GET THE FREE GUIDE NOW Dive deeper into lead generation with our free guide. http://hubs.ly/H01bZ280 © 2015 Boston Interactive ®, 529 Main Street, Suite 212, Charlestown, MA 02129 | 617.241.7977 OF CAPTURING LEADS ON YOUR WEBSITE

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