Work with Travel Bloggers to Promote Creative Tourism
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work with www.thetraveljunkie.org in creative tourism
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Work with Travel Bloggers to Promote Creative Tourism
- 1. WORK WITH TRAVEL BLOG IN CREATIVE TOURISM
- 2. www.thetraveljunkie.org Twitter: @TravelJunkieID Instagram: @TravelJunkieID Facebook: /thetraveljunkieofficial Facebook: /traveljunkieindonesia Email: traveljunkieindonesia@gmail.com
- 3. DIGITAL ERA CREATIVE TOURISM EXPERIENCE REVIEW ENGAGEMENT
- 5. PASSION!
- 6. COMMITMENT!
- 7. TRAVEL BLOGGER: TRAVEL JUNKIE, WEB DEVELOPMENT, PUBLISHER, WRITER, EDITOR, DESIGNER, PHOTOGRAPHER, SOCIAL MEDIA MANAGER, MARKETER, REVIEWER, etc. Very BUSY!
- 8. POSITIONING DIFFERENTIATION BRAND A Briefing on global travels, culture, Life. Content (What to Offer) Accurate and credible information about travel notes, culture, food, fashion, music, hotels and life (more personal) Context (How to Offer) Informative, edutaiment, and mature design Infrastructure (Enabler) the most up to date travel blog, link to social media network, and media community THE TRAVEL JUNKIE STRATEGY
- 9. Intellectual Emotional Spiritual Mission Supporting Indonesia and international tourism campaign Showcasing Indonesia’s & international most authentic cultural and natural heritage Sparking love and affection for culture and tourism community Vision The Platform to bring Indonesia’s & international Culture and Tourism Sites to the World Stage The platform to showcase the pride of Indonesia & international The authority to showcase the pride of Indonesia & international Values Celebrating True Uniqueness Appreciating Local Wisdom Expressing Human Spirit THE TRAVEL JUNKIE MISSION, VISION, VALUES CONNECTED CATALYST CIVILIZED CLARIFICATION OF PERSONA CODIFICATION OF DNA CHARACTER WITH CHARISMA POSITIONING DIFFERENTIATION BRAND This travel blog as marketing 3.0 tools for alternative tourism media
- 10. Primary •Travel Junkies (national/international) •Travel Blogs Secondary •Ministeryof Tourism •Tourism Board •Brands •etc Target Market Target Audience
- 11. Content Management -The Emperor Images Help Content Stand OutSearch EnginesTrafficRankings Sponsors
- 12. OBJECTIVE •Increase awareness •To further strengthen brand image among target audience •As an active feedback •A valuable component for search engine rankings •Drive organic search results SOCIAL MEDIA gets wrapped up in SEO
- 13. DIGITALCHANNEL
- 14. CREATIVE TOURISM + CREATIVEMARKETING + CREATIVE BLOGGING = ENGAGEMENT
- 15. Admit It You Love It
- 18. WHY WORK WITH TRAVEL BLOGGER
- 21. UNWTO report shows 33% of US travelers going to Europe cite travel blogs as part of their trip planning. That is only 10% less than traditional media and up from 0% just 5 years ago. It is the fastest growing source of information for travelers. (http://www.etc- corporate.org/resources/uploads/ETC- UNWTO_Study_on_the_Outbound_Travel_Market.pdf) World Travel Market 2011 Industry Report shows that social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of mobile, pay per click and video/content marketing. (http://www.wtmlondon.com/files/onsite_wtm_industry_report_2011. pdf) 2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel related blog in the last 6 months. (http://www.thinkwithgoogle.com/insights/library/studies/travelers- road-to-decision-2011/) DATA AND MORE DATA
- 22. Hypothetical Travel Blogger Comparison vsBig Media Big Media Travel Blogger Monthly Readers ~800,000+ ~100,000+ Costs Midtown Jakarta office space, staff of 100’s Suitcase, laptop, camera, food, hotel rooms Advertising Prices $100,000 = 1 page, 1 issue $100,000 = Everything for 1 year Advertising Quality 1 page flip in competition with dozens of other advertisers 100% banner inventory, no competition, social media mentions, meet ups, travel projects, personal appearances, SEO, videos, etc. Total Exposure ~800,000+ ~1,200,000+ Growth Shrinking Growing Click Through No Yes
- 23. TRAVEL BLOGGERS AND INTERNET PERSONALITIES OFFER A LEVEL OF PERSONALITY AND TRUST THAT NO MEDIA PROPERTY CAN MATCH, AND CAN DO SO AT A FRACTION OF THE COST OF TRADITIONAL ADVERTISING.
- 24. TRAVEL BLOGGER = MARKETER
- 25. Any Question?
- 26. www.traveljunkieindonesia.com Twitter: @TravelJunkieID Instagram: @TravelJunkieID Facebook: /traveljunkieindonesia Email: traveljunkieindonesia@gmail.com