Eric Boyd

content marketing brand story ppc advertising ad copy click-through consumer customer marketing mix advertising wom viral marketing content sharing social media product consumers marketing digital advertising sales marketing content persona transportation structure narrative content engagement marketingwhiteboard ewom positioning competitors exposure credibility user-generated content network customer acquisition promotion pricing case study customer loyalty customer referrals recommendations word-of-mouth message frame metaphors emotion customer perspective brand endorsement brand attitude customer motivations value proposition attitude sentiment control information disclosure color purchase information search keyword opt-out direct marketing opt-in email keywords creativity landing page ppc adertising click-through rate