Presented to the Humber Refresh Social Media Conference, April 9

1. Social Media Trends
Where Are You Taking Me?!
Presented to Humber's Refresh Conference April 9, 2013

2. Who Am I?
Wanted to be a writer or a journalist
Ended up working online instead!
• Writer/Editor at Torontoist
• Online Editor at National Post
• Community Manager at Huffington Post
Canada

3. A Few Facts About The Huffington
Post (Canada)
• U.S. version one of the largest news sites
online (39-million UVs/monthly)
• Also one of the most 'social' news sites
• Founded in 2005
• Founded in Canada in May 2011, First
International HuffPost site
• Over 4-million UVs/monthly (psst, that's
bigger than the Globe and Mail and
National Post btw)

4. What Do I Do At HuffPost?
• Social media strategy
• Come up with new 'social' ideas for content
• Keep up with best practices and social
media developments
• Day-to-day monitoring of our social media
accounts
• Train staff on how to use social media tools

5. So Where's All This Going?
• We're in a massive transition from mass
media to something else...
• From TV, radio, newspapers to...
• Social media, fragmented media, and more
• It's just starting. All of this is quite new

6. Trend #1: Mobile

7. Think Mobile First
• Facebook has +1-billion users, more than
50% access FB mobile
• Twitter has always been a mobile
experience
• It's becoming a richer experience
(audio, video, games, location, and e-
commerce)
• 45% of Canada's cellphone users are on a
smartphone

8. What We're Doing?
• Apps
• Mobile pages
• HuffPost Live works on mobile and iPad

9. Trend #2: Video

10. More Than Just YouTube
• YouTube is dominant but there's competition
• Netflix, Amazon, Cable companies
• Also other platforms (think Vine)

11. What We're Doing

12. What We're Doing: HuffPost Live
http://live.huffingtonpost.com, @HuffPostLive
What is it?
• 15-30 min. segments, 12 hrs/daily
• We're creating conversations around the
day's important topics
• The segments gain new life on future
HuffPost stories

13. Trend #3: Think Live

14. Social Media Is Live
• Brands need to adapt to this
• Think like a newsroom, react quickly and
when things happen
• Give front-line staff leeway and autonomy
• What can happen when things go
horribly, horribly wrong?

16. Or Worse...

17. Trend #4: The Social Screen
• Combines 'live' and 'video' in some ways
• Twitter + Nielsen
• Also think live events! Sports, award shows

18. Trend #5: Hybrid models.
Advertorial? Journamarketing?
• It's always existed... Advertorial sections
• And now it's also online
• Both journalists and marketers have to be
vigilant about this
• The reader/user must come first

19. How We Do It
• Partnerships where they make sense
• A net gain for both advertiser and us
• Editorial integrity is important

20. What Happens When It Goes
Wrong?
Atlantic's Scientology Scandal
• Loss of credibility
• Hurts your brand
• Controversy and backlash

21. Trend #6 Location
Some prominent uses for it right now:
• Foursquare, Yelp, Twitter
What's next? Google Glass? Something else?

22. Thanks! Questions?
Follow me on twitter @boyreporter
Check out the Huffington Post Canada
www.huffingtonpost.ca
E-mail: ron.nurwisah@huffingtonpost.com