1. Bradley P. Allen, Elsevier Labs
W3C AC Mee8ng, Panel on Exploring Linked Data In Prac8ce, 2010‐03‐22
Cambridge, MA, USA

2. Who We Are
The world’s largest scien4fic publisher
Global Global Global
community audience market
7,000 editors 15 million doctors,
= + nurses and health
+
North
70,000 editorial America
board members professionals
200,000 referees 10 million+
researchers in Europe
500,000+ authors 4,500 institutes
Asia-
Pacific
5 million students
Science & Technology Health Sciences
Science Journals (online and print) Global Medical Research
Databases Global Clinical Reference
Books (online and print) Clinical Decision Support
Nursing & Health Professions
U.S. Pharma
EMEA & Latin America
APAC
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3. Why Linked Data Is Important To Us
Our content gains value by working with the Web
ELS
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4. What We Plan To Do With Linked Data
Disaggregate our content…
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5. What We Plan To Do With Linked Data
… into meaningful data…
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6. What We Plan To Do With Linked Data
… then re‐aggregate it into new informa4on solu4ons
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7. How We Will Do This
By thinking outside the search box
• Build out linked data services for the science, technology and
medicine (STM) publishing market
– Expose linked data for our primary and secondary content
– Link out to emerging, authorita8ve ontologies and repositories
– Generate linked data for partners’ content
• Deliver linked data to support user‐driven innova8on
– Foster a developer ecosystem using our services as a plaRorm
– Collaborate in building needed authorita8ve resources (e.g. ORCID)
• Establish business models for an STM Web of Data
– The Four Principles make what works for the Web of Content work for
the Web of Data without modifica-on
– Consider LDOW as SEO for STM
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8. How W3C Can Help
Leadership and guidance that drives adop4on
Vision
Best Practices
Standards
Communities
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9. Thanks!
b.allen@elsevier.com
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