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1. Mission vs. Reality
Brittany S. Perkins

2. Our Purpose
“Saving people money to help them live better was the goal
that Sam Walton envisioned…” (walmartstores.com)
Headquarters Call “Wal-Mart's mission is to help people
save money so they can live better.”

3. All in there slogan
and all around their stores

4. But do they have the lowest price?
$1,398 Low Price?

5. Comparing Prices
Store Product Their Price Wal-Mart Savings
Price
Target Dove Damage $4.99 $4.98 $0.01
Therapy Intensive
Repair Shampoo
25.4oz
Home Depot Scotts Turf Builder $21.98 $19.44 $2.54
14.29 pounds
Best Buy Adele 21 $11.99 $11.88 $0.11
Compact Disc

6. Ad Match Guarantee
 Wal-Mart says they will match any lower priced item
from another store backed up by a Advertisement such
as a circular
 MUST HAVE ADVERTISEMENT! In order to receive
the lower price
Back To School

7. Live Better
 What Wal-Mart means to “Live Better” is by giving
their customers the opportunity to buy things they
wouldn’t normally be able to buy because of the cost of
everyday items
 Dear Wal-Mart

8. Realization
Yes! it is true
Wal-Mart does have lower prices
on everyday items that you can
buy at other retail stores
Wal-Mart does strive to give you
the lower price within reason so
you can live better

9. 3 Basic Beliefs and Values
 Respect for the Individual
 Service to our Customers
 Striving for Excellence
How does Wal-Mart demonstrate these 3 Beliefs and
Values?

10. Respect for the Individual
Wal-Mart recently has added a provision in their
Employee Non-Discrimination Policy for transgender
individuals
This will safeguard workers from discrimination and harassment based
on both gender identity and gender expression
Wal-Mart Stores will double the money it spends with
women-owned businesses and put more money
toward training women in the company
After a lawsuit won in June against discrimination against women
employees

11. Service to Our Customers
 Wal-Mart has teamed with T-Mobile to offer a
unlimited 4G prepaid plan in stores and online
 Free shipping on Walmartstores.com items

12. 10 Foot Rule
 It is also stated on Wal-Mart website that employees
must use the 10 Foot Rule
 At 10 feet employee makes eye contact with customer
 Greets them
 Ask if they need help

13. This is what I experienced
Picture From
http://www.nytimes.com/2007/05/30/business/media/30walmart.html

14. Stores I have Visited and the 10-foot Rule
Store Location 10-Foot Rule?
Hightstown, NJ No
Princeton, NJ No
Flemington, NJ No
Gettysburg, PA Yes!
North Brunswick, NJ No

15. Overall
 Wal-Mart does strive to demonstrate its mission
statement of having low prices for their customers
in order to save money so they can live better
 Wal- Mart also strives to meet their 3 Basic Beliefs
and Values
 Wal-Mart as a whole organization does not
demonstrate the 10-Foot Rule consistently in all
stores but in some of their subcultures

16. Plus
 Wal-Mart communicates to its customers their low
prices with comparison to what they were before
“Rollback” signs
 Able to keep up with the times and change their
policies when necessary

17. Delta
 Customer Service, hold weekly meeting with staff to
remind them of the 10-Foot Rule and have them to
voice any ideas for better service
 Have comparison of prices from each store
 Better up keep of store
 Show ways that they strive for excellence

18. Questions?

19. References
 Logo Picture – http://logomentor.com/walmart-logo
 Employee picture -
http://www.nytimes.com/2007/05/30/business/media
/30walmart.html
 T-Mobile Logo -
http://topnews.net.nz/content/215641-microsoft-
facebook-many-others-support-t-mobile-s-bid-t-
mobile