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Google Analytics Tool to track and analyze performance of inbound marketing activities Birgit Pauli-Haack [email_address] @bph on twitter.
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What People do on the Net? ,[object Object]
Search used by All Age Groups ,[object Object],Source: www.PewInternet.org - Aug 2011
Email used by All Age Groups ,[object Object],Source: www.PewInternet.org - Aug 2011
Websites: Built it and they will come!  ,[object Object]
Inbound vs. Outbound Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Site is the Hub ,[object Object]
Google Analytics ,[object Object]
Google Analytics Dashboard
Google Analytics Glossary (selection)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GA Glossary (selection) ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to set up GA Account? ,[object Object]
GA account set-up (cont.) ,[object Object]
GA account set-up (cont.)
GA account set-up (cont.) ,[object Object]
GA account set-up (cont.) ,[object Object]
Tracking Instructions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Instructions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Visitors: Hours of Day ,[object Object]
Visitors: USA Map ,[object Object]
Visitors: Mobile ,[object Object]
Traffic Sources ,[object Object]
Direct Traffic ,[object Object]
Referrer Traffic ,[object Object]
Top Referrers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Traffic ,[object Object]
Search Keywords
Content ,[object Object]
Top 10 ,[object Object]
Navigation Summary ,[object Object]
Integration: Analytics 360 ,[object Object],[object Object]
What's Next ,[object Object],[object Object]
Q & A & Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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