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Social Media Bootcamp: Day 1

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Birgit Pauli-Haack
Birgit Pauli-Haack
TecnologíaEmpresariales
1 de 27
“ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, January 2012
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is Relevanza?
3 Weeks Social Media Bootcamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What People do on the Net? ,[object Object]
Websites: Built it and they will come!  ,[object Object]
Inbound vs. Outbound Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Outbound Marketing ,[object Object]
Your Site is the Hub ,[object Object]
Basics on Search Engine Optimization ,[object Object]
Blog & Traffic
Twitter & Traffic
Facebook Fans & Traffic
Step 1: Your Online Hub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Articles/Content Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Engage your Followers/Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Going Viral
Go Viral via Sharing ,[object Object],[object Object],[object Object]
Twitter Followers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Go Viral: Twitter Reach
What is a Blog?
What is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Difference Webpage & Blogpost Web Page Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Links: Better Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Bootcamp: Day 1