In light of a changing cyber environment, is the Presidents Natio.docx

In light of a changing cyber environment, is the President's
National Strategy for Securing Cyberspace efficient enough?
Explain your answer.
In your opinion, what are the inherent flaws in the Department
of Homeland Security's Blueprint for a Secure Cyber Future?
Explain your answer.
HSA 599 – Health Services Administration Capstone
Welcome Message to HSA 599
Facilitator: Dr. Louisa-O, Ukoch
Office hours: Monday 5:00-10:00pm EST all other dates/times
are by appointment only.
Mobile Phone: 919-889-4922 (you can call or text me with
questions);
Here are just a few mobile phone rules - please do not call me
after 10pm EST or before 8:30am EST. Additionally, Sundays I
attend church and other family activities so unless we have set
up a time please send me email instead.
Email: (Work) [email protected]
COURSE DESCRIPTION
Examines the strategic management process and implementation
of successful strategies in health care organizations. This course
is the capstone course for the HSA program. Analytic,
integrative, and decision-making skills will be exercised
through the use of case analysis and decision making. A grade
of "B" or higher is required.

INSTRUCTIONAL MATERIALS
Required Resources
Casepack HSA 599: Health Services Administration Capstone.
Ann Arbor, MI: XanEdu.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic
management of health care organizations (7th ed.). San
Francisco, CA: Jossey-Bass.
Supplemental Resources
Association for Strategic Planning. (2013). Resources.
Retrieved from
http://www.strategyplus.org/resources_articles.shtml
Beckham, D. (2010). Physician involvement in hospital strategic
planning. Trustee, 63(6), 6-7.
Health Research & Educational Trust. (2012). A guide to
strategic cost transformation in hospitals and health systems.
Retrieved from http://www.hpoe.org/strategic-cost-
transformation
Longest Jr., B. B. (Fall 2012). Management challenges at the
intersection of public policy environments and strategic
decision making in public hospitals. Journal of Health & Human
Services Administration, 35(3), 207-230.
COURSE LEARNING OUTCOMES
1. Differentiate between strategic management, strategic
thinking, strategic planning, and managing strategic momentum.
2. Analyze the significance of the external environment’s
impact on health care organizations.
3. Examine the purpose and importance of service area
competitor analysis.
4. Examine the role of internal environmental analysis in
identifying the basis for sustained competitive advantage.
5. Examine the organizational value chain, including the
components of the service delivery and support activities.

6. Analyze the roles of and the relationships among
organizational mission, vision, values, and strategic goals, and
why they are called directional strategies.
7. Apply analytic skills to define strategic problems, generate
and evaluate strategic alternatives, and develop implementation
tactics.
8. Examine the nature of directional, adaptive, market entry,
and competitive strategies.
9. Examine pricing strategies available to health care marketers.
10. Examine barriers to new product development that comply
with initiatives in the health care industry.
11. Differentiate between the target customer segments and
positioning products within these segments as they apply to
health care organizations.
12. Differentiate between value-adding service delivery
strategies and value-adding support strategies.
13. Analyze the interrelationship among situation analysis,
strategy formulation, value-adding service delivery and support
strategies, and action plans.
14. Use technology and information resources to research issues
in the strategic management of health care organizations.
15. Write clearly and concisely about strategic management of
health care organizations using proper writing mechanics.
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for
students to spend 13.5 hours in weekly work. This includes
preparation, activities, and evaluation regardless of delivery
mode.
Week
Preparation, Activities, and Evaluation
Points
1
Preparation

· Reading(s)
· Chapter 1: The Nature of Strategic Management
Activities
· Discussions
Evaluation
· None
20
2
Preparation
· Reading(s)
· Chapter 2: Understanding and Analyzing the General
Environment and the Health Care Environment
Activities
· Discussions
Evaluation
· None
20
3
Preparation
· Reading(s)
· Chapter 3: Service Area Competitor Analysis
· e-Activity
· Use the Internet to research a health care organization in your
community. Focus on Michael Porter’s five forces of an

environmental analysis. Be prepared to discuss.
Activities
· Discussions
Evaluation
· None
20
4
Preparation
· Reading(s)
· Chapter 4: Internal Environmental Analysis and Competitive
Advantage
· e-Activity
· Use the Internet to research a U.S. health care organization of
your choice. Review the company’s corporate Website to
determine what sets it apart from similar organizations. Be
prepared to discuss.
Activities
· Discussions
Evaluation
· Assignment 1: Conducting an Environmental Analysis
20
300
5
Preparation

· Reading(s)
· Chapter 5: Directional Strategies
· e-Activity
· Use the Internet to research a health care organization of your
choice. You may use the same organization that you researched
in Week 4 or select a new organization. Read the organization’s
mission statement and other information that is relevant to the
company’s vision, guiding principles values, and goals. Be
prepared to discuss.
Activities
· Discussions
Evaluation
· Case Study 1 :GE Healthcare (A): Innovating for Emerging
Markets
20
300
6
Preparation
· Reading(s)
· Chapter 6: Developing Strategic Alternatives
Activities
· Discussions
Evaluation
· None

20
7
Preparation
· Reading(s)
· Chapter 7: Evaluation of Alternatives and Strategic Choice
Activities
· Discussions
Evaluation
· Assignment 2: Developing a Strategic Approach
20
300
8
Preparation
· Reading(s)
· Chapter 8: Value-Adding Service Delivery Strategies
· e-Activity
· Use the Internet to research a health care organization of your
choice, and review the information provided about its mission,
vision, culture, services, etc. Be prepared to discuss.
Activities
· Discussions
Evaluation
· None

20
9
Preparation
· Reading(s)
· Chapter 9: Value-Adding Support Strategies
Activities
· Discussions
Evaluation
· None
20
10
Preparation
· Reading(s)
· Chapter 10: Communicating the Strategy and Developing
Action Plans
Activities
· Discussions
Evaluation
· Capstone Project: Implementing a Strategic Plan
20
400
11
Preparation
· Reading(s): None
Activities

· Discussions
Evaluation
· Case Study 2: GE Healthcare (B): A CSR Dilemma
20
200
GRADING SCALE – GRADUATE
Assignment
Total Points
% of
Grade
Assignment 1: Conducting an Environmental Analysis
300
17%
Assignment 2: Developing a Strategic Approach
300
17%
Case Study 1:GE Healthcare (A): Innovating for Emerging
Markets
300
17%
Case Study 2: GE Healthcare (B): A CSR Dilemma
200
12%
Capstone Project: Implementing a Strategic Plan
400
24%
Participation (22 discussions worth 10 points apiece)
220
13%
Totals
1,720
100%
Points

Percentage
Grade
1,548 – 1,720
90% – 100%
A
1,376 – 1,547
80% – 89%
B
1,204 – 1,375
70% – 79%
C
Below 1,204
Below 70%
F
Due Week 4 and worth 300 points
For all assignments assume that you are the administrator of a
fictitious organization of your choice. The organization can be
any type of health care organization such as a hospital, nursing
home, rehabilitation center, clinic, etc. As the administrator,
you are faced with the challenges of declining reimbursements
from insurance providers and increasing demands for patient
services due to dramatic changes in the external environment.
Such changes include those imposed by the Patient Protection
and Affordable Care Act.
Your first step in evaluating the position of your organization
will be conducting an environmental analysis. The purpose of
this is to determine your organization’s ability to continue to
provide quality care and remain financially solvent in the face
of these challenges.
Write a six to eight (6-8) page paper in which you:
1. Determine two (2) specific forces in the external environment
that will have the most impact on your organization. Provide a
rationale for your decision.

2. Determine two (2) specific internal factors that the
organization’s leaders need to consider in preparing for the
future of health care and the future of the organization. Provide
a rationale for your decision.
3. Discuss the impact of both the identified internal and
external forces on the organization’s ability to develop a
competitive strategy.
4. Recommend one (1) strategy that involves the organization’s
managers in implementing and maintaining the momentum of
the strategic plan.
5. Use at least three (3) quality academic resources in this
assignment. Note: Wikipedia and other Websites to not qualify
as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Differentiate between strategic management, strategic
· Analyze the significance of the external environment’s impact
on health care organizations.
· Examine the purpose and importance of service area

competitor analysis.
· Examine the role of internal environmental analysis in
· Use technology and information resources to research issues in
the strategic management of health care organizations.
· Write clearly and concisely about strategic management of
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.
Points: 300
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Determine two (2) specific forces in the external environment
that will have the most impact on your organization. Provide a
Weight: 25%
Did not submit or incompletely determined two (2) specific
forces in the external environment that will have the most
impact on your organization. Did not submit or incompletely
provided a rationale for your decision.
Partially determined two (2) specific forces in the external
environment that will have the most impact on your
organization. Partially provided a rationale for your decision.
Satisfactorily determined two (2) specific forces in the external
organization. Satisfactorily provided a rationale for your

decision.
Thoroughly determined two (2) specific forces in the external
organization. Thoroughly provided a rationale for your decision.
2. Determine two (2) specific internal factors that the
future of health care and the future of the organization. Provide
a rationale for your decision.
Weight: 25%
internal factors that the organization’s leaders need to consider
in preparing for the future of health care and the future of the
organization. Did not submit or incompletely provided a
Partially determined two (2) specific internal factors that the
future of health care and the future of the organization. Partially
provided a rationale for your decision.
Satisfactorily determined two (2) specific internal factors that
the organization’s leaders need to consider in preparing for the
future of health care and the future of the organization.
Satisfactorily provided a rationale for your decision.
Thoroughly determined two (2) specific internal factors that the
future of health care and the future of the organization.
Thoroughly provided a rationale for your decision.
3. Discuss the impact of both the identified internal and
Weight: 20%
Did not submit or incompletely discussed the impact of both the
identified internal and external forces on the organization’s
ability to develop a competitive strategy.
Partially discussed the impact of both the identified internal and

Satisfactorily discussed the impact of both the identified
internal and external forces on the organization’s ability to
develop a competitive strategy.
Thoroughly discussed the impact of both the identified internal
and external forces on the organization’s ability to develop a
4. Recommend one (1) strategy that involves the organization’s
managers in implementing and maintaining the momentum of
the strategic plan.
Weight: 15%
Did not submit or incompletely recommended one (1) strategy
that involves the organization’s managers in implementing and
maintaining the momentum of the strategic plan.
Partially recommended one (1) strategy that involves the
organization’s managers in implementing and maintaining the
momentum of the strategic plan.
Satisfactorily recommended one (1) strategy that involves the
Thoroughly recommended one (1) strategy that involves the
5. 3 references
Weight: 5%
No references provided
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
6. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 6 errors present
5-6 errors present

3-4 errors present
0-2 errors present
Case Study 1: GE Healthcare (A): Innovating for Emerging
Markets
Read the case study titled “GE Healthcare (A): Innovating for
Emerging Markets”.
Write a three to four (3-4) page paper in which you:
1. Determine two (2) emerging trends in the external
environment that prompted General Electric (GE) Healthcare to
develop a new strategy for the production and marketing of a
low-cost Electroencephalography (EEG) machine in the bottom
of the pyramid markets (BOP).
2. Examine two (2) internal barriers GE Healthcare faced when
developing its BOP market in India, and determine the manner
in which they hindered GE Healthcare’s growth in this market
segment.
3. Analyze two (2) of the significant external barriers that GE
Healthcare faced when trying to meet its marketing goals in the
Indian market. Propose two (2) ways to address these barriers.
4. Analyze the specific steps GE took in developing its strategy
to grow its BOP market. Determine the manner in which those
actions apply to the principles of strategic thinking and
strategic planning.
5. Determine the manner in which GE Healthcare’s strategy to
improve its position in BOP markets contributed to the
organization’s value chain in both emerging and developed
markets.

assignment are:
· Analyze the significance of the external environment’s impact
on health care organizations.
· Examine the role of internal environmental analysis in
· Examine the organizational value chain, including the
· Examine barriers to new product development that comply
with initiatives in the health care industry.
Points: 300
Case Study 1: GE Healthcare (A): Innovating for Emerging
Markets

Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Determine two (2) emerging trends in the external
low- cost Electroencephalography (EEG) machine in the bottom
Weight: 15%
Did not submit or incompletely determined two (2) emerging
trends in the external environment that prompted General
Electric (GE) Healthcare to develop a new strategy for the
production and marketing of a low- cost
Electroencephalography (EEG) machine in the bottom of the
pyramid markets (BOP).
Partially determined two (2) emerging trends in the external
Satisfactorily determined two (2) emerging trends in the
external environment that prompted General Electric (GE)
Healthcare to develop a new strategy for the production and
marketing of a low- cost Electroencephalography (EEG)
machine in the bottom of the pyramid markets (BOP).
Thoroughly determined two (2) emerging trends in the external

2. Examine two (2) internal barriers GE Healthcare faced when
developing its BOP market in India and determine the manner in
which they hindered GE Healthcare’s growth in this market
segment.
Weight: 20%
Did not submit or incompletely examined two (2) internal
barriers GE Healthcare faced when developing its BOP market
in India and did not submit or incompletely determined the
manner in which they hindered GE Healthcare’s growth in this
market segment.
Partially examined two (2) internal barriers GE Healthcare
faced when developing its BOP market in India and partially
determined the manner in which they hindered GE Healthcare’s
growth in this market segment.
Satisfactorily examined two (2) internal barriers GE Healthcare
faced when developing its BOP market in India and
satisfactorily determined the manner in which they hindered GE
Healthcare’s growth in this market segment.
Thoroughly examined two (2) internal barriers GE Healthcare
faced when developing its BOP market in India and thoroughly
determined the manner in which they hindered GE Healthcare’s
growth in this market segment.
3. Analyze two (2) of the significant external barriers that GE
Healthcare faced when trying to meet its marketing goals in the
Indian market. Propose two (2) ways to address these barriers.
Weight: 20%
Did not submit or incompletely analyzed two (2) of the
significant external barriers that GE Healthcare faced when
trying to meet its marketing goals in the Indian market. Did not
submit or incompletely proposed two (2) ways to address these
barriers.
Partially analyzed two (2) of the significant external barriers
that GE Healthcare faced when trying to meet its marketing
goals in the Indian market. Partially proposed two (2) ways to
address these barriers.
Satisfactorily analyzed two (2) of the significant external

barriers that GE Healthcare faced when trying to meet its
marketing goals in the Indian market. Satisfactorily proposed
two (2) ways to address these barriers.
Thoroughly analyzed two (2) of the significant external barriers
that GE Healthcare faced when trying to meet its marketing
goals in the Indian market. Thoroughly proposed two (2) ways
to address these barriers.
4. Analyze the specific steps GE took in developing its strategy
to grow its BOP market. Determine the manner in which those
strategic planning.
Weight: 20%
Did not submit or incompletely analyzed the specific steps GE
took in developing its strategy to grow its BOP market. Did not
submit or incompletely determined the manner in which those
strategic planning.
Partially analyzed the specific steps GE took in developing its
strategy to grow its BOP market. Partially determined the
manner in which those actions apply to the principles of
strategic thinking and strategic planning.
Satisfactorily analyzed the specific steps GE took in developing
its strategy to grow its BOP market. Satisfactorily determined
the manner in which those actions apply to the principles of
Thoroughly analyzed the specific steps GE took in developing
its strategy to grow its BOP market. Thoroughly determined the
manner in which those actions apply to the principles of
5. Determine the manner in which GE Healthcare’s strategy to
improve its position in BOP markets contributed to the
organization’s value chain in both emerging and developed
markets.
Weight: 15%
Did not submit or incompletely determined the manner in which
GE Healthcare’s strategy to improve its position in BOP

markets contributed to the organization’s value chain in both
emerging and developed markets.
Partially determined the manner in which GE Healthcare’s
strategy to improve its position in BOP markets contributed to
the organization’s value chain in both emerging and developed
markets.
Satisfactorily determined the manner in which GE Healthcare’s
markets.
Thoroughly determined the manner in which GE Healthcare’s
markets.
Weight: 10%
5-6 errors present
3-4 errors present
0-2 errors present
For this assignment, continue your role as the administrator of
the organization you created for Assignment 1.
Write a six to eight (6-8) page paper in which you:
1. Create a mission and vision statement for your organization.
Determine three (3) specific strategic goals that align with the
ideals in those two (2) statements.
2. Recommend one (1) specific adaptive strategy or combination
of adaptive strategies that would be most effective in ensuring
that the organization achieves its strategic goals. Support your
recommendation with examples of the successful application of
the recommended strategy or strategies.

3. Outline three (3) service delivery and three (3) support
components that will be necessary elements of the
organization’s value chain geared toward achieving the strategic
goals that you identified. Examine, in detail, the main reasons
why the delivery and support components of the value chain that
you identified are essential to the achievement of the
organization’s goals.
4. Suggest one (1) specific approach to maintaining the selected
adaptive strategy or strategies in order to ensure that the
organization achieves its mission and vision.
assignment are:
· Examine the organizational value chain, including the
· Analyze the roles of and the relationships among

· Apply analytic skills to define strategic problems, generate
tactics.
· Examine the nature of directional, adaptive, market entry, and
competitive strategies.
Points: 300
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Create a mission and vision statement for your organization.
Determine three (3) specific strategic goals that align with the
Weight: 20%
Did not submit or incompletely created a mission and vision
statement for your organization. Did not submit or incompletely
determined three (3) specific strategic goals that align with the

Partially created a mission and vision statement for your
organization. Partially determined three (3) specific strategic
goals that align with the ideals in those two (2) statements.
Satisfactorily created a mission and vision statement for your
organization. Satisfactorily determined three (3) specific
strategic goals that align with the ideals in those two (2)
statements.
Thoroughly created a mission and vision statement for your
organization. Thoroughly determined three (3) specific strategic
goals that align with the ideals in those two (2) statements.
2. Recommend one (1) specific adaptive strategy or combination
of adaptive strategies that would be most effective in ensuring
that the organization achieves its strategic goals. Support your
recommendation with examples of the successful application of
the recommended strategy or strategies.
Weight: 20%
Did not submit or incompletely recommended one (1) specific
adaptive strategy or combination of adaptive strategies that
would be most effective in ensuring that the organization
achieves its strategic goals. Did not submit or incompletely
supported your recommendation with examples of the successful
application of the recommended strategy or strategies.
Partially recommended one (1) specific adaptive strategy or
combination of adaptive strategies that would be most effective
in ensuring that the organization achieves its strategic goals.
Partially supported your recommendation with examples of the
successful application of the recommended strategy or
strategies.
Satisfactorily recommended one (1) specific adaptive strategy
or combination of adaptive strategies that would be most
effective in ensuring that the organization achieves its strategic
goals. Satisfactorily supported your recommendation with
examples of the successful application of the recommended
strategy or strategies.
Thoroughly recommended one (1) specific adaptive strategy or

combination of adaptive strategies that would be most effective
in ensuring that the organization achieves its strategic goals.
Thoroughly supported your recommendation with examples of
the successful application of the recommended strategy or
strategies.
3. Outline three (3) service delivery and three (3) support
components that will be necessary elements of the
goals that you identified. Examine, in detail, the main reasons
Weight: 25%
Did not submit or incompletely outlined three (3) service
delivery and three (3) support components that will be
necessary elements of the organization’s value chain geared
toward achieving the strategic goals that you identified. Did not
submit or incompletely examined, in detail, the main reasons
Partially outlined three (3) service delivery and three (3)
support components that will be necessary elements of the
goals that you identified. Partially examined, in detail, the main
reasons why the delivery and support components of the value
chain that you identified are essential to the achievement of the
Satisfactorily outlined three (3) service delivery and three (3)
goals that you identified. Satisfactorily examined, in detail, the
main reasons why the delivery and support components of the
value chain that you identified are essential to the achievement
of the organization’s goals.

Thoroughly outlined three (3) service delivery and three (3)
goals that you identified. Thoroughly examined, in detail, the
main reasons why the delivery and support components of the
value chain that you identified are essential to the achievement
of the organization’s goals.
4. Suggest one (1) specific approach to maintaining the selected
adaptive strategy or strategies in order to ensure that the
organization achieves its mission and vision.
Weight: 20%
Did not submit or incompletely suggested one (1) specific
approach to maintaining the selected adaptive strategy or
strategies in order to ensure that the organization achieves its
mission and vision.
Partially suggested one (1) specific approach to maintaining the
selected adaptive strategy or strategies in order to ensure that
the organization achieves its mission and vision.
Satisfactorily suggested one (1) specific approach to
maintaining the selected adaptive strategy or strategies in order
to ensure that the organization achieves its mission and vision.
Thoroughly suggested one (1) specific approach to maintaining
the selected adaptive strategy or strategies in order to ensure
that the organization achieves its mission and vision.
5. 3 references
Weight: 5%
choices.
quality choices.
Weight: 10%

5-6 errors present
3-4 errors present
0-2 errors present
Building on Assignments 1 and 2, continue to develop a
strategic plan for the same organization (Note: Refer to the
environmental analysis that you completed as part of
Assignment 1 and the strategies identified in Assignment 2.)
Write an eight to ten (8-10) page paper in which you:
1. Select one (1) specific analytical tool that you can use to
determine whether or not the adaptive strategy or strategies
selected for your organization will be the most effective in
helping the organization achieve its goals. Propose the manner
in which you would use this analytical tool, and support your
proposal with an example of its proposed use.
2. Determine one (1) internal and one (1) external factor that
you discovered during the environmental analysis that could be
a barrier to the success of your proposed strategy or strategies.
Recommend one (1) solution to each of the barriers in question.
3. Determine the specific segment of the market that your
organization’s strategy or strategies will target.
4. Recommend whether pre-service, point-of-service, or after-
service activities would be the most effective approach in
marketing your strategy or strategies to the organization’s target
customers. Support your recommendation with examples of such
effectiveness.
5. Propose the most effective manner in which the organization
can support its strategic direction within its culture and

structure.
6. Determine the most effective manner in which each of the
following strategic resources can be instrumental in helping the
organization to achieve its strategic goals: finance, human
resources, facilities, and IT. Provide a specific example relevant
to each resource to support your response.
7. Evaluate how well the strategic plan you have developed
aligns with the organization’s mission and vision. Recommend
three (3) specific strategies to track the effectiveness of your
strategic plan.
assignment are:
tactics.
· Differentiate between the target customer segments and
positioning products within these segments as they apply to

health care organizations.
· Differentiate between value-adding service delivery strategies
and value-adding support strategies.
Points: 400
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Select one (1) specific analytical tool that you can use to
determine whether or not the adaptive strategy or strategies
selected for your organization will be the most effective in
helping the organization achieve its goals. Propose the manner
in which you would use this analytical tool, and support your
proposal with an example of its proposed use.
Weight: 10%
Did not submit or incompletely selected one (1) specific
analytical tool that you can use to determine whether or not the
adaptive strategy or strategies selected for your organization
will be the most effective in helping the organization achieve its
goals. Did not submit or incompletely proposed the manner in
which you would use this analytical tool, and did not submit or

incompletely supported your proposal with an example of its
proposed use.
Partially selected one (1) specific analytical tool that you can
use to determine whether or not the adaptive strategy or
strategies selected for your organization will be the most
effective in helping the organization achieve its goals. Partially
proposed the manner in which you would use this analytical
tool, and partially supported your proposal with an example of
its proposed use.
Satisfactorily selected one (1) specific analytical tool that you
can use to determine whether or not the adaptive strategy or
effective in helping the organization achieve its goals.
Satisfactorily proposed the manner in which you would use this
analytical tool, and satisfactorily supported your proposal with
an example of its proposed use.
Thoroughly selected one (1) specific analytical tool that you can
use to determine whether or not the adaptive strategy or
effective in helping the organization achieve its goals.
Thoroughly proposed the manner in which you would use this
analytical tool, and thoroughly supported your proposal with an
example of its proposed use.
2. Determine one (1) internal and one (1) external factor that
you discovered during the environmental analysis that could be
a barrier to the success of your proposed strategy or strategies.
Recommend one (1) solution to each of the barriers in question.
Weight: 15%
Did not submit or incompletely determined one (1) internal and
one (1) external factor that you discovered during the
environmental analysis that could be a barrier to the success of
your proposed strategy or strategies. Did not submit or
incompletely recommended one (1) solution to each of the
barriers in question.
Partially determined one (1) internal and one (1) external factor
that you discovered during the environmental analysis that

could be a barrier to the success of your proposed strategy or
strategies. Partially recommended one (1) solution to each of
the barriers in question.
Satisfactorily determined one (1) internal and one (1) external
factor that you discovered during the environmental analysis
that could be a barrier to the success of your proposed strategy
or strategies. Satisfactorily recommended one (1) solution to
each of the barriers in question.
Thoroughly determined one (1) internal and one (1) external
factor that you discovered during the environmental analysis
that could be a barrier to the success of your proposed strategy
or strategies. Thoroughly recommended one (1) solution to each
of the barriers in question.
3. Determine the specific segment of the market that your
organization’s strategy or strategies will target.
Weight: 5%
Did not submit or incompletely determined the specific segment
of the market that your organization’s strategy or strategies will
target.
Partially determined the specific segment of the market that
your organization’s strategy or strategies will target.
Satisfactorily determined the specific segment of the market
that your organization’s strategy or strategies will target.
Thoroughly determined the specific segment of the market that
your organization’s strategy or strategies will target.
4. Recommend whether pre-service, point-of-service, or after-
service activities would be the most effective approach in
customers. Support your recommendation with examples of such
effectiveness.
Weight: 15%
Did not submit or incompletely recommended whether pre-
service, point-of-service, or after-service activities would be the
most effective approach in marketing your strategy or strategies
to the organization’s target customers. Did not submit or

incompletely supported your recommendation with examples of
such effectiveness.
Partially recommended whether pre-service, point-of-service, or
after-service activities would be the most effective approach in
customers. Partially supported your recommendation with
examples of such effectiveness.
Satisfactorily recommended whether pre-service, point-of-
service, or after-service activities would be the most effective
approach in marketing your strategy or strategies to the
organization’s target customers. Satisfactorily supported your
recommendation with examples of such effectiveness.
Thoroughly recommended whether pre-service, point-of-service,
or after-service activities would be the most effective approach
in marketing your strategy or strategies to the organization’s
target customers. Thoroughly supported your recommendation
with examples of such effectiveness.
5. Propose the most effective manner in which the organization
can support its strategic direction within its culture and
structure.
Weight: 10%
Did not submit or incompletely proposed the most effective
manner in which the organization can support its strategic
direction within its culture and structure.
Partially proposed the most effective manner in which the
organization can support its strategic direction within its culture
and structure.
Satisfactorily proposed the most effective manner in which the
and structure.
Thoroughly proposed the most effective manner in which the
and structure.
6. Determine the most effective manner in which each of the
following strategic resources can be instrumental in helping the
organization to achieve its strategic goals: finance, human

resources, facilities, and IT. Provide a specific example relevant
Weight: 15%
Did not submit or incompletely determined the most effective
manner in which each of the following strategic resources can
be instrumental in helping the organization to achieve its
strategic goals: finance, human resources, facilities, and IT. Did
not submit or incompletely provided a specific example relevant
Partially determined the most effective manner in which each of
the following strategic resources can be instrumental in helping
the organization to achieve its strategic goals: finance, human
resources, facilities, and IT. Partially provided a specific
example relevant to each resource to support your response.
Satisfactorily determined the most effective manner in which
each of the following strategic resources can be instrumental in
helping the organization to achieve its strategic goals: finance,
human resources, facilities, and IT. Satisfactorily provided a
specific example relevant to each resource to support your
response.
Thoroughly determined the most effective manner in which each
of the following strategic resources can be instrumental in
helping the organization to achieve its strategic goals: finance,
human resources, facilities, and IT. Thoroughly provided a
specific example relevant to each resource to support your
response.
7. Evaluate how well the strategic plan you have developed
aligns with the organization’s mission and vision. Recommend
three (3) specific strategies to track the effectiveness of your
strategic plan.
Weight: 15%
Did not submit or incompletely evaluated how well the strategic
plan you have developed aligns with the organization’s mission
and vision. Did not submit or incompletely recommended three

(3) specific strategies to track the effectiveness of your
strategic plan.
Partially evaluated how well the strategic plan you have
developed aligns with the organization’s mission and vision.
Partially recommended three (3) specific strategies to track the
effectiveness of your strategic plan.
Satisfactorily evaluated how well the strategic plan you have
Satisfactorily recommended three (3) specific strategies to track
the effectiveness of your strategic plan.
Thoroughly evaluated how well the strategic plan you have
Thoroughly recommended three (3) specific strategies to track
the effectiveness of your strategic plan.
8. 3 references
Weight: 5%
choices.
quality choices.
Weight: 10%
5-6 errors present
3-4 errors present
0-2 errors present
Read the case study titled “GE Healthcare (B): A CSR
Dilemma”. Reviewing the case study titled “GE Healthcare (A):
Innovating for Emerging Markets” may be helpful in supporting

your arguments.
Write a two to three (2-3) page paper in which you:
1. Determine two (2) specific ethical issues that General
Electric (GE) Healthcare faced when implementing its strategy
to introduce low cost diagnostic equipment to developing
countries. Recommend two (2) actions that GE can take to
resolve these ethical issues.
2. Analyze the concepts of professional and applied ethics and
determine whether GE Healthcare breeched these concepts in
the development of its low cost alternatives for diagnostic
medical equipment. Provide one (1) specific example to support
your rationale.
3. Determine whether GE Healthcare has any responsibility in
resolving the issue of a preference for male children in cultures
where its diagnostic ultrasound products are sold. Recommend
one (1) strategy that would enable GE Healthcare to balance its
responsibility of continued growth and development with any
ethical or moral concerns investors and human rights groups
might have regarding the use of its equipment in controlling the
birth rates of male children in some cultures.

assignment are:
· Analyze the roles of and the relationships among
tactics.
Points: 200
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Determine two (2) specific ethical issues that General
countries. Recommend two (2) actions that GE can take to
Weight: 30%
ethical issues that General Electric (GE) Healthcare faced when

implementing its strategy to introduce low cost diagnostic
equipment to developing countries. Did not submit or
incompletely recommended two (2) actions that GE can take to
Partially determined two (2) specific ethical issues that General
countries. Partially recommended two (2) actions that GE can
take to resolve these ethical issues.
Satisfactorily determined two (2) specific ethical issues that
General Electric (GE) Healthcare faced when implementing its
strategy to introduce low cost diagnostic equipment to
developing countries. Satisfactorily recommended two (2)
actions that GE can take to resolve these ethical issues.
Thoroughly determined two (2) specific ethical issues that
General Electric (GE) Healthcare faced when implementing its
strategy to introduce low cost diagnostic equipment to
developing countries. Thoroughly recommended two (2) actions
that GE can take to resolve these ethical issues.
2. Analyze the concepts of professional and applied ethics and
determine whether GE Healthcare breeched these concepts in
the development of its low cost alternatives for diagnostic
medical equipment. Provide one (1) specific example to support
your rationale.
Weight: 30%
Did not submit or incompletely analyzed the concepts of
professional and applied ethics and did not submit or
incompletely determined whether GE Healthcare breeched these
concepts in the development of its low cost alternatives for
diagnostic medical equipment. Did not submit or incompletely
provided one (1) specific example to support your rationale.
Partially analyzed the concepts of professional and applied
ethics and partially determined whether GE Healthcare breeched
these concepts in the development of its low cost alternatives
for diagnostic medical equipment. Partially provided one (1)
specific example to support your rationale.

Satisfactorily analyzed the concepts of professional and applied
ethics and satisfactorily determined whether GE Healthcare
breeched these concepts in the development of its low cost
alternatives for diagnostic medical equipment. Satisfactorily
Thoroughly analyzed the concepts of professional and applied
ethics and thoroughly determined whether GE Healthcare
breeched these concepts in the development of its low cost
alternatives for diagnostic medical equipment. Thoroughly
3. Determine whether GE Healthcare has any responsibility in
resolving the issue of a preference for male children in cultures
where its diagnostic ultrasound products are sold. Recommend
one (1) strategy that would enable GE Healthcare to balance its
responsibility of continued growth and development with any
ethical or moral concerns investors and human rights groups
might have regarding the use of its equipment in controlling the
birth rates of male children in some cultures.
Weight: 30%
Did not submit or incompletely determined whether GE
Healthcare has any responsibility in resolving the issue of a
preference for male children in cultures where its diagnostic
ultrasound products are sold. Did not submit or incompletely
recommended one (1) strategy that would enable GE Healthcare
to balance its responsibility of continued growth and
development with any ethical or moral concerns investors and
human rights groups might have regarding the use of its
equipment in controlling the birth rates of male children in
some cultures.
Partially determined whether GE Healthcare has any
responsibility in resolving the issue of a preference for male
children in cultures where its diagnostic ultrasound products are
sold. Partially recommended one (1) strategy that would enable
GE Healthcare to balance its responsibility of continued growth
and development with any ethical or moral concerns investors

and human rights groups might have regarding the use of its
equipment in controlling the birth rates of male children in
some cultures.
Satisfactorily determined whether GE Healthcare has any
sold. Satisfactorily recommended one (1) strategy that would
enable GE Healthcare to balance its responsibility of continued
growth and development with any ethical or moral concerns
investors and human rights groups might have regarding the use
of its equipment in controlling the birth rates of male children
in some cultures.
Thoroughly determined whether GE Healthcare has any
sold. Thoroughly recommended one (1) strategy that would
enable GE Healthcare to balance its responsibility of continued
growth and development with any ethical or moral concerns
investors and human rights groups might have regarding the use
of its equipment in controlling the birth rates of male children
in some cultures.
Weight: 10%
5-6 errors present
3-4 errors present
0-2 errors present
Weekly Course Schedule
The purpose of the course schedule is to give you, at a glance,
the required preparation, activities, and evaluation components
of your course. For more information about your course,
whether on-ground or online, access your online course shell.
The expectations for a 4.5 credit hour course are for students to
spend 13.5 hours in weekly work. This time estimate includes
preparation, activities, and evaluation regardless of the delivery

mode.
Instructional Materials
In order to be fully prepared, obtain a copy of the required
textbooks and other instructional materials prior to the first day
of class. When available, Strayer University provides a link to
the first three (3) chapters of your textbook(s) in eBook format.
Check your online course shell for availability.
Review the online course shell or check with your professor to
determine whether Internet-based assignments and activities are
used in this course.
Strayer students are encouraged to purchase their course
materials through our designated Strayer Bookstore.
http://www.strayerbookstore.com If a lab is required for the
course, the Strayer Bookstore is the only vendor that sells the
correct registration code so that Strayer students may access
labs successfully.
Discussions
To earn full credit in an online threaded discussion, students
must have one original post and a minimum of one other post
per discussion thread.
Please note: Material in the online class will be made available
on the previous Thursday. As it is always possible that students
could lose their work due to unforeseen circumstances, it is a
best practice to routinely save a working draft in a separate file
before posting in the course discussion area.
Professors hold discussions during class time for on-ground
students. Check with your professor if any additional discussion
participation is required in the online course shell outside of
class hours.
Assignments

A standardized performance grading rubric is a tool your
professor will use to evaluate your written assignments. Review
the rubric before submitting assignments that have grading
rubrics associated with them to ensure you have met the
performance criteria stated on the rubric.
Grades are based on individual effort. There is no group
grading; however, working in groups in the online or on-ground
classroom is acceptable.
Assignments for online students are always submitted through
the online course shell. On-ground professors will inform
students on how to submit assignments, whether in paper format
or through the online course shell.
Resources
The Resource Center navigation button in the online course
shell contains helpful links. Strayer University Library
Resources are available here as well as other important
information. You should review this area to find resources and
answers to common questions.
Technical support is available for the following:
· For technical questions, please contact Strayer Online
Technical Support by logging in to your iCampus account at
https://icampus.strayer.edu/login and submitting a case under
“Student Center,” then “Submit Help Ticket.” If you are unable
to log in to your iCampus account, please contact Technical
Support via phone at (877) 642-2999.
· For concerns with your class, please access the

Solution
Center by logging in to your iCampus account at
https://icampus.strayer.edu/login and submitting a case under
“Student Center,” then “Submit Help Ticket.” If you are unable
to log in to your iCampus account, please contact the IT Help
Desk at (866) 610-8123 or at mailto:[email protected].
TurnItIn.com is an optional online tool to assess the originality
of student written work. Check with your professor for access
and use instructions.
The Strayer Policies link on the navigation bar in the online
course shell contains academic policies. It is important that
students be aware of these policies.
© 2013 Strayer University. All Rights Reserved. This document
contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or
otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
HSA 599 Student Version 1138 (1243 8-23-2013) Final
Page 7 of 23

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