The document discusses social media and its role in communication. It defines social media as a trend where people use technology to get things from each other rather than traditional institutions. It notes that social media forces sharing control with the public but can also help build and maintain relationships. It lists traditional communication tools like newsletters and newer cutting-edge tools including websites, newsletters, and social media. It provides examples of social media tools like Facebook, YouTube, and Twitter and advises thinking before posting since anything posted can be seen by others like family, students, and employers.