1. Mobile UX
(my beliefs, thoughts and
ramblings)
Tuesday, April 23, 13

2. • Owner of Eccra Solutions, LLC.
• 15 years experience in development/consulting
• Specialize in Mobile Development
• Focusing on Ruby on Rails,Appcelerator and PhoneGap
• Member of the AppceleratorTitan Program &TCAD
• Loves Indie Music, Food and the Reds
• Twitter: @Eccra
• URL: www.eccra.com
• GitHub: bradenpowers
Who am I?
Tuesday, April 23, 13

3. 1. Functionality
2. Usability
3. Content & Context
4. Design
5. Oh $#!%
MY KEYSTO MOBILE UX
Tuesday, April 23, 13

4. Functionality
• Core Functionality-80/20 rule
• Remember you are mobile-quick and fast
• Use what the device gives you-barscanner
• Offline features
• Don’t go down the rabbit hole Alice
Tuesday, April 23, 13

5. Usability
• Know your audience and your user
• Make sure they know how something works-Intuitive doesn’t
always work
• One hand or two? Reach
• Outside or Inside,Active or Inactive
• Sizing of Buttons and placement
• Keep User Input to a minimum (depending on the app)
Tuesday, April 23, 13

6. Content & Context
• Make content mobile friendly
• Mix it up (multimedia)
• Keep it short
• Make it relevant
Tuesday, April 23, 13

7. DESIGN
• You are not sitting at your desk
• Guide users through the app
• How is the app going to be used
• Don’t make the user think
• Know your audience
• Keep normal navigation patterns
Tuesday, April 23, 13

8. OH $#!%
• This HAS to be social-Why?
• Cross Platform Considerations-Not Just Android vs. iOS
• Breaking Conventions-MailBox,Tempo,Path
• What is “Hip”
• Marketing
• Trust
• Never sit in the backseat-DRIVE!!!!!!
Tuesday, April 23, 13

9. resouRces
• Apple Store-Really
• Web-UX Booth,TechCrunch(I know),RWW(I know, I know)
• Twitter
• Meetups
Tuesday, April 23, 13