Murdered By Powerpoint
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How to make your Powerpoint or Apple Keynote presentations connect more, do more, and sell more!
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Murdered By Powerpoint
- 1. N! D TIO EA S! N EC G ID DIN B UIL A J D B RAN FUL ® 201 1 ER JUN E POW Y/ PLY B O MA SIM PR BRADLEY | BOWERSETT B®AND BUILDING EXPERIENCES!™
- 3. 11million+ business meetings are held in America... every day! Sources: CIO.COM, GROUPVISION.COM, ALLBUSINESS.COM, SHIRLEYFINELEE.COM, EXAMINER.COM, INC.COM
- 4. 62% of meeting attendees consider meeting presentations to be annoying and unproductive! Source: Microsoft 2005 online survey of 38,000 users.
- 5. That’s 20-billion+ annoying + unproductive business meetings held in America every year! SOURCES: CIO.COM, GROUPVISION.COM, ALLBUSINESS.COM, SHIRLEYFINELEE.COM, EXAMINER.COM, INC.COM
- 6. $37-billion+ The business losses Industry Week estimates that are due to unproductive meetings... every year! Source: Industry Week [ Sheridan, J.H., 1989 ]
- 7. OMG!
- 8. Here’s one of the reasons...
- 10. More than 25+ million PowerPoint presentations were made every day in 2004! Source: Microsoft, 2004
- 11. PowerPoint Growth (presentations per day) Source: Macmillan
- 12. The prior graph, expressed another way...
- 13. 88+ million PowerPoint presentations estimated every day... in 2010! Source: Macmillan
- 14. OMG! Again...
- 15. Most of these presentations likely have this...
- 16. Too much information. Too many bullet points!
- 17. Or maybe even this...
- 18. Hard to read... complex diagrams, charts and graphs!
- 19. Causing this...
- 20. and this...
- 21. Want proof?
- 22. 83 % of human learning happens visually! Source: U.S. Department of Labor, OSHA Office of Training and Education. May 1996
- 24. We see patterns, recognize, think... then speak!
- 25. Snake!
- 26. Did you know?
- 27. The average human can think... 400+ words per minute. Source: Academic Skills Center, Dartmouth College. 2001
- 28. Read... 200-230 words per minute. Source: Paul Scheele. Learning Srategies.
- 29. But only speak at approx. 150 words per minute. Source: Academic Skills Center, Dartmouth College. 2001
- 30. What does it mean?
- 31. If you’re reading off your Powerpoint like a lot of people ...
- 32. Your audience is already ahead of you and... likely bored or annoyed!
- 33. Here’s why so many presentations are annoying and unproductive... Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 34. 62% Speaker reads slides. Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 35. 47% The text is so small you can’t read it! Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 36. 43% Slides are hard to read because of color choice! Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 37. 39% The presentation is full of sentences instead of a few key points! Zzzz sentences sentences sentences sentences sentences sentences sentences Annoying sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences sentences Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 38. 25% Moving or Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 39. 22% Overly complex diagrams or charts! Z zzz g Ann oyin Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
- 40. But wait... there’s something else!
- 41. ! ? ! ? ? ? ? It’s called... retention!
- 42. What can people actually remember ?
- 43. 1 2 3 4 The average ? ? human can only ? remember 3-4 things at a time... like phone numbers! Source: University of Missouri-Columbia. 2008 Cowan, Rouder & Morey.
- 44. Can you remember me? 6153198547
- 45. Can you remember me now! 615-319-8547 3 3 4
- 46. “Brain Rules” retention chart... Source: Naigar, LJ (1998). Principles of Educational Multimedia User Interface Design via the book “Brain Rules”.
- 47. What does that mean?
- 48. Keep it simple.
- 49. Create a “simple style” for all your slides with lots of open space and...
- 50. No more than three bullets per slide.
- 51. point+ ictures! e48-60 wi th p Us LIN ES HEAD Better!
- 53. What else?
- 54. Build “a story first”, not a bunch of slides.
- 55. Here’s one of many ways to create your story...
- 58. ? THE STORY 3 WHY... is the problem or opportunity meaningfully relevant to the audience?
- 59. THE STORY 4 What is/are ... the solution(s) to the problem or opportunity?
- 60. THE STORY 5 WIIFM... What’s in it for me (the audience) if I accept your solution(s)?
- 61. THE STORY 6 RTB+DD What are the reasons to believe + dramatic demonstrations that your solution is true and will be meaningful for me?
- 62. Now... write a script draft that answers those questions.
- 63. Then... sketch all the visual ideas you can to support each sentence of your script draft. . M..ty! E R OBLEmp R Ps On OUofit Pr F of s s e lot not our se cky w y NG! U i ra R NI st d s! E WA to ea id
- 64. Next... choose only a few; simple and relevant sketches to support your script.
- 65. The few final sketch ideas... will become your slides! G.. NIN Y! WAREMPT ON FITS PRO
- 66. Anything else?
- 67. Practice... until you can easily tell your story by only looking at the audience; not your slides!
- 68. Remember! You have the power to...
- 69. turn every meeting into a meaningful business building experience!
- 70. Don’t be a victim of...
- 71. Need help? www.bradleybowersett.com PRODUCERS OF B®AND BUILDING EXPERIENCES AROUND THE WORLD!™ 615.319.8547
- 72. OUR STORY... More than 23-years ago, research revealed that a surprisingly large population of senior executives were dissatisfied with the returns-on-investment of their business meetings. In fact, most of these executives considered 50% or more of their meetings to be unproductive! We were stunned! Yet, the discovery of this astounding; yet unfulfilled need and our desire to deliver better solutions to executives like these... gave Ed Bradley and Jill Bowersett the entrepreneurial dream to create BRADLEY | BOWERSETT, INC. in 1988. We’re producers Of Brand Building Experiences Around The World!™. This includes meeting production, live marketing events, visual presentations and sales/marketing performance improvement programs. Our clients have include some of the world's most familiar names, including Ore-Ida/H.J. Heinz, Heinz Japan, Bridgestone, Mitsubishi Motors, Castrol/ British Petroleum, Firestone, Century 21, ComData, Bridgestone Americas, Bridgestone Aircraft, Bridgestone-Bandag Tire Solutions, ATG/Alliance Tire Americas, National Private Truck Council, NTDRA/TIA, Transervice, and others. Since 1988, we have delivered hundreds of successful brand building experiences for our clients in more than 20-countries around the world. Co-founder Ed Bradley also acts as a business development consultant to the senior executives, CEOs and Chairmen for some of these companies. These services include... acquisition / transition strategy, product development/management process, sales performance improvement systems, visual presentation design, speech writing, speech coaching, marketing structure and planning, brand development and positioning strategy, pricing strategy, channel strategy and development, distribution agreement development, marketing communications strategy, enterprise core value proposition development, business model development/business modeling and perceived value-customer relevance analysis. Our goal is simple... to measurably help you connect more with your audience, do more with every dollar you invest, and sell more of your products, services and brands... to more profitable customers; more often! Call us at 615.319.8547 to tell us your story and your goals. We look forward to helping you ... connect more, do more and sell more! BRADLEY | BOWERSETT B®AND BUILDING EXPERIENCES!™
- 73. Thank you!