4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot
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Millennials will be the biggest and richest generation in North American history. So what can you do to connect with them and engage them in your work?
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4 Ways To Engage Millennials In Your Nonprofit's Work - HubSpot
- 1. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK.
- 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR
- 3. THIS IS NOT WHY WE ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 4. NEITHER IS THIS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 5. THIS IS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 6. WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1. Report of impact 2. How donations will be used 3. Stories from recipients Millennial Impact Report 1. They feel inspired by the nonprofit 2. Specific examples of how their gift will make an impact 3. Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 7. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.
- 8. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? INSPIRE (tell stories)1 IMPACT (show it)2 INCENTIVIZE (in/tangible)3 INVOLVE (meaningfully)4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 9. “THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard.
- 11. INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY. Identify Invite Inform Interest Involve Invest @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 12. INSPIRATION IS WHAT STARTS THE JOURNEY. Their Networks Their Networks INSPIRED
- 13. YOU ARE NOT THE HERO OF THE STORY.
- 14. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 15. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 16. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 17. STORIES STICK. AND STORIES SPREAD.
- 18. IMPACT (show it)
- 19. KEEP FUNDRAISING STRAIGHTFORWARD. Tell people a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped.
- 20. GO BEYOND OUTPUTS. Inputs Outputs Outcomes Impact @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 21. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 22. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 23. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 24. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 25. Art director Alexis Persani. Photographer Leo Caillard. PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE.
- 26. INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 27. TANGIBLE INCENTIVES. • Rewards • Access • Perks • Matching • Time sensitive • Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 28. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 31. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 32. LET TANGIBLE INCENTIVES ADD TO THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard.
- 33. INTANGIBLE INCENTIVES. • Feelings • Connections • Status • Significance • Purpose • Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 36. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 37. Art director Alexis Persani. Photographer Leo Caillard. ASK NOT WHAT YOUR DONOR CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR.
- 38. INVOLVE (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 39. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 40. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 41. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 42. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 43. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 44. “SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard.
- 46. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 47. ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard.
- 48. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? INSPIRE (tell stories)1 IMPACT (show it)2 INCENTIVIZE (in/tangible)3 INVOLVE (meaningfully)4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 50. FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 51. @BRADYJOSEPHSON brady@charityexpress.com Empowering people to act on the human spirit of charity. THANK YOU! @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 52. 4 TRENDS AFFECTING MILLENNIALS AND GIVING. GIVING TOGETHER.1 GAMIFICATION.2 BENEVOLENT BUSINESS.3 TRACKING.4 @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 53. GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 54. GIVING TOGETHER.
- 55. GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
- 56. GAMIFICATION.
- 59. TRACKING.
- 60. TRACKING.
Notas del editor
- Our companies, products and services are trying to be about where charity is heading and how we can help make it better.
- 84% want to give online = focus on website. Biggest pet peeve is out of date website, so keep it updated. 83% have smartphones so think mobile. Use visuals (video). Those things are great, needed and you should do them. But simply doing those things won’t make your nonprofit fundamentally more appealing and engaging for Millennials.
- Jeff Brooks article, cost associated with it, moving target,
- Which is why we are here. 80 million in US. $600 million now. $200B by 2017. 2020 $1.4T. Millennials as a “leading indicator” of generations.
- They want to trust in how their donation will be used and feel good about the impact it has.
- Where we are headed. Simple concepts. Difficult to execute. Examples to see how others are doing it.
- $100,000 in a couple days, $250k a few years later really around an unbelievably inspiring story. Donor continuum
- This used to be one of my favourite donor progression models. Once they were invested THEN we inspire. Well no longer!
- Third circle
- Want to know how to inspire your donors? Don’t make yourself the hero of the story. Kony2012.
- I
- Future story.
- Donor/Supporter story. What makes CW very unique.
- If inspiration is why people will give, then impact is what will make them keep giving.
- We raised $60,000. To buy beds and food for an outreach program for the homeless. We served 100 people. 25 were able to find jobs, provide their own income and get their own home within 12 months. Impact is almost always in the form of a story -
- We raised $60,000. To buy beds and food for an outreach program for the homeless. We served 100 people. 25 were able to find jobs, provide their own income and get their own home within 12 months. Impact is almost always in the form of a story -
- In our sector. It starts with our own structures and teams.
- Change Heroe’s starts where a lot of charities end (with a good thanks).
- 3rd reason why millennials give. 1 to 1 is best. LTV, careful about over doing it.
- Real matching. Chimp and automated matching.
- Something Millennials have disproportionate amounts of is social influence largely through web and social media. Involve them in that.
- Local events, trips, leadership opportunities, special giving opportunities.
- Simple concepts. Difficult to execute. Examples to see how others are doing it.
- 12,000 Millennials Born 1979 – 1997 Since 2009 All day, streaming conference Download at themillennialimpact.com
- Simple concepts. Difficult to execute. Examples to see how others are doing it.
- Blurred Lines.
- Blurred Lines.
- Budweiser is getting into the storytelling business. Starbucks has a Geo Certify program that lets you read about the coffee picker by scanning a QR code. If businesses start to offer the kind of “good feelings” that we should be AND they have an actual product or tangible benefit AND they have budgets and marketing dollars, we are toast.
- Budweiser is getting into the storytelling business. Starbucks has a Geo Certify program that lets you read about the coffee picker by scanning a QR code. If businesses start to offer the kind of “good feelings” that we should be AND they have an actual product or tangible benefit AND they have budgets and marketing dollars, we are toast.