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blogging
   with
no problem
Brahmanto Anindito
www.warungfiksi.net
Hits
       Monetize
Internal



Technical     External
INTERNAL FACTOR
don’t know what to blog
What’s
              your
             hobby?
 What’s                What’s
   your               you want
expertise?             to talk


             Topic
get bored
You’re not alone

   Remember the goal

     Join the blogger community

        Do some experiments
TECHNICAL FACTOR
Content quality


Market research


Submit to search
& directory


Web optimize
CONTENT QUALITY
originality
value
authority
MARKET RESEARCH
Researching Keyword(s)
       google.com/insights/search

  webmaster-toolkit.com/keyword-research-tool.shtml

                                     google.com/sktool

adwords.google.com/select/KeywordToolExternal
                           google.com/trends
  google.com/support/adplanner
                              freekeywords.wordtracker.com
result for
“batik design”
    input
Researching Trend(s)
       google.com/insights/search

  webmaster-toolkit.com/keyword-research-tool.shtml

                                     google.com/sktool

adwords.google.com/select/KeywordToolExternal

                           google.com/trends
  google.com/support/adplanner
                              freekeywords.wordtracker.com
Result
  for
“batik”
 input
SUBMISSION
Search Engine                      URL
Google            google.com/addurl.html
Bing              bing.com/webmaster/SubmitSitePage.aspx
Yahoo!            siteexplorer.search.yahoo.com/submit
Naver (Korea)     submit.naver.com
Baidu (China)     baidu.com/search/url_submit.html
Yandex (Russia)   webmaster.yandex.ru/site/add.xml


      Directory                        URL
Yahoo!                   ecom.yahoo.com/dir/submit/intro
Open Directory Project   dmoz.org
OPTIMIZATION
Provide
               good
             navigation
                          Multiply the
More pages
                          backlinks to
 is better
                            the URL


             Basic
Keyword =
               domain 
              SERP will be
             improved 30%
 Contains                    Alphabet
keyword(s)                    counts


              Domain,
               title,
              heading
Keyword(s) in
the beginning,              Keyword(s)
   repeated,               density 5%-7%
  highlighted


                 Content
Free of
             bias
  Good                     Don’t
sentences                 hard sell


            Description
Mirror page      Cloak



  Text with
                                     Doorway /
same color as
                                      gateway
 background
                     Never
                      use
That reduces also bounce rate
   (visits that consist of a single page turn)
Go to
 Alexa.com



 Enter the
  domain



   Hit the
“bounce” tab
No PageRank after 3 months?
  PageRank back to zero?



Hit webmaster.google.com!
• “Sign in” or “create new account”
• “Adding a site” and verified.
• “Site Reconsideration”
• You may watch the video for tips or
  read the guidelines first.
• Eliminate things that Google hates
  based on that guidelines.
• Fill the form and submit.
EXTERNAL FACTOR
August 2005       February 2007      Within 2 years

   • 70,392,567      • 108,810,358      • Growth
     websites          websites           64.7%



                                     data Netcraft
Test how big are your competitors

  1. Enter some keyword to search engine and
     study the top 10 SERP.
  2. Are their keywords same as the title?
  3. How is their PageRank and AlexaRank?
  4. How many backlinks? Find out in Google
     (type “link:competitordomain.com”).
  5. If the answer of 2-4 is not convincing,
     you’ve got chance to beat them!
Comment
                  other blogs



                                        Put link to
Meet the
                                       other blogs /
bloggers
                                          posts




        Talk to                 Send email to
       bloggers                   bloggers
THANK YOU!
  Slide & presentation
BRAHMANTO ANINDITO
brahm@warungfiksi.net


    Picture sources
        SXC.HU

                         Supported by:

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Blogging With No Problem

  • 1. blogging with no problem Brahmanto Anindito www.warungfiksi.net
  • 2. Hits Monetize
  • 6. What’s your hobby? What’s What’s your you want expertise? to talk Topic
  • 8. You’re not alone Remember the goal Join the blogger community Do some experiments
  • 10. Content quality Market research Submit to search & directory Web optimize
  • 13. value
  • 16. Researching Keyword(s) google.com/insights/search webmaster-toolkit.com/keyword-research-tool.shtml google.com/sktool adwords.google.com/select/KeywordToolExternal google.com/trends google.com/support/adplanner freekeywords.wordtracker.com
  • 17.
  • 19. Researching Trend(s) google.com/insights/search webmaster-toolkit.com/keyword-research-tool.shtml google.com/sktool adwords.google.com/select/KeywordToolExternal google.com/trends google.com/support/adplanner freekeywords.wordtracker.com
  • 22. Search Engine URL Google google.com/addurl.html Bing bing.com/webmaster/SubmitSitePage.aspx Yahoo! siteexplorer.search.yahoo.com/submit Naver (Korea) submit.naver.com Baidu (China) baidu.com/search/url_submit.html Yandex (Russia) webmaster.yandex.ru/site/add.xml Directory URL Yahoo! ecom.yahoo.com/dir/submit/intro Open Directory Project dmoz.org
  • 24. Provide good navigation Multiply the More pages backlinks to is better the URL Basic
  • 25. Keyword = domain  SERP will be improved 30% Contains Alphabet keyword(s) counts Domain, title, heading
  • 26. Keyword(s) in the beginning, Keyword(s) repeated, density 5%-7% highlighted Content
  • 27. Free of bias Good Don’t sentences hard sell Description
  • 28. Mirror page Cloak Text with Doorway / same color as gateway background Never use
  • 29. That reduces also bounce rate (visits that consist of a single page turn)
  • 30. Go to Alexa.com Enter the domain Hit the “bounce” tab
  • 31. No PageRank after 3 months? PageRank back to zero? Hit webmaster.google.com!
  • 32. • “Sign in” or “create new account” • “Adding a site” and verified. • “Site Reconsideration” • You may watch the video for tips or read the guidelines first. • Eliminate things that Google hates based on that guidelines. • Fill the form and submit.
  • 34.
  • 35. August 2005 February 2007 Within 2 years • 70,392,567 • 108,810,358 • Growth websites websites 64.7% data Netcraft
  • 36. Test how big are your competitors 1. Enter some keyword to search engine and study the top 10 SERP. 2. Are their keywords same as the title? 3. How is their PageRank and AlexaRank? 4. How many backlinks? Find out in Google (type “link:competitordomain.com”). 5. If the answer of 2-4 is not convincing, you’ve got chance to beat them!
  • 37. Comment other blogs Put link to Meet the other blogs / bloggers posts Talk to Send email to bloggers bloggers
  • 38. THANK YOU! Slide & presentation BRAHMANTO ANINDITO brahm@warungfiksi.net Picture sources SXC.HU Supported by: