Everyone Loves Cars...But Which Ones?

•Descargar como PPT, PDF•

12 recomendaciones•3,459 vistas

Which car brands lead in emotional horsepower? BrainJuicer's System 1 Brand Tracking study in Germany reveals the strongest car brands and why emotion (not reason) is the strongest driver in the consumer decision-making process.

Marketing

Human behaviour is driven by
two decision-making Systems:
Human behaviour is driven by
two decision-making Systems: 1 + 2

“We are not
thinking machines
that feel – we are
feeling machines
that think”
“We are not
thinking machines
that feel – we are
feeling machines
that think”

Logical
Slow
Rule based
Tiring
Considered
Intuitive
Fast
Emotional
Effortless
Automatic
System 2System 2 System 1System 1

98
96
96
95
93
91
91
90
90
89
88
95
VW
BMW
Mercedes
Opel
Ford
Peugeot
Nissan
Mazda
Mini
Hyundai
Kia
Dacia
% of respondents
Which of the following brands are you aware of? Please tell us if you or your household owns a car of one
of the following brands.
27
13
12
12
5
5
4
3
3
3
2
9
VW
Opel
BMW
Ford
Mercedes
Hyundai
Peugeot
Kia
Nissan
Mazda
Dacia
Mini
% of respondents

7 11 7
16 13
5
14
8 6
2
7 10
58
54
52 31
26
27
15
20
18
20 13
13
27 27
31
43
44
53 61 63 67
63 63 57
2 1
1
5 4
2 1
2
3
2
1 1 1
2
1
1 1 1
1 1
4
3 3 2
6 6
10
2 4 4 6 7 8
3 4 5 6 7 6
1.68 1.67 1.63 1.28 1.17 0.99 0.81 0.75 0.70 0.78 0.75 0.92
2 1 4 4 3
VW (251) BMW
(250)
Mercedes
(250)
Mini (248) Opel
(251)
Ford (251) Hyundai
(247)
Mazda
(251)
Nissan
(250)
Peugeot
(251)
Kia (251) Dacia
(249)
%ofrespondents
Contempt
Disgust
Anger
Fear
Sadness
Neutral
Happiness
Surprise
Intensity Score
measured on a
scale from 0 to +3
76,4 76,2 73,8 67,8 62,9 62,6 62,4 61,8 60,7 59,3 57,4 57,1 EiA™ Score

For full results and/or to learn moreFor full results and/or to learn more
about BrainJuicer’s System 1 Tracking,about BrainJuicer’s System 1 Tracking,
contact us at enquiries@brainjuicer.com.contact us at enquiries@brainjuicer.com.
GET IN TOUCHGET IN TOUCH
Visit us online at www.brainjuicer.com.Visit us online at www.brainjuicer.com.

Más contenido relacionado

Destacado

Raamwerk gedragsverandering

Koen van 't Hof

Changing Behaviour 1 Elephant at a Time

Ray Poynter

Natalie Horne - OTE London - Behavioural Economics

Edge Global Media Group

It's time to get into the holiday spirit - the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only opens consumers' hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we've got effectiveness data to prove it. As behavioural science tells us: "Feel Nothing, Do Nothing. Feel More, Buy More". Join David Whitelam (Head of New Client Development) and Charlotte Kiddle (Deputy Managing Director, UK) as they review consumer response to the 2016 UK Christmas adverts and see which advertisers will be rocking around the Christmas tree and which will be having a blue Christmas.

An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

System1 Group

In a world where most new products fail, the most crucial goal for innovators isn't change, it's acceptance. Fluent Innovation approaches innovation from a behavioural science perspective. It acknowledges that most of our decisions are made quickly, emotionally, and subconsciously. Its goal is to make new choices easy and new behaviour obvious - paving the way to acceptance. Find out the two questions that every innovation must answer to build Fluency and how to put Fluent Innovation at the heart of your Innovation process and toolkit.

Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Suc...

System1 Group

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

System1 Group

Let's Get Emotional About Digital

System1 Group

Marketing exists solely for the purpose of influencing and changing human behavior – that’s what we all hope to achieve! In this presentation, Alex Hunt will focus on the application of Behavioral Economics to the marketing model, articulating a path to behavioral change that helps create famous brands and communications campaigns with greater commercial success. With particular focus on System 1/System 2 thinking and drawing on examples from the corporate advertising world, he will demonstrate that customers are not the rational agent the classical model of marketing has presumed them to be and, instead, are most heavily influenced by personal emotion and social copying in their decision-making. These are the factors we must tap into and experiences to offer if we are to be successful marketers in the twenty-first century. Alex has over a decade of marketing experience and a track record helping clients develop famous brands and communications. He is currently responsible for leading BrainJuicer – a global research and innovation consultancy – in the US, overseeing offices in Chicago, Los Angeles and New York, and was one of the pioneers of BrainJuicer’s FeelMore50™ – a ranking of the most effective, emotional US advertising. Before joining BrainJuicer in January ’09, Alex began his career at Millward Brown, working across a range of large CPG, media, financial and retail clients in both the UK and New York. His areas of expertize lie in early stage insight and idea generation and articulation, concept and communications testing, and brand equity assessment. Alex is a regular speaker at marketing and market research industry events including the ARF, Jay Chiat Planning Festival, TMRE and IIEX.

The need for Faster Marketing Thinking: How advances in human understanding h...

SoMeT: A New Model for Destination Marketing

People make decisions about new things in exactly the same way they make any decision – quickly, intuitively, and emotionally. So why make your concepts long, discursive and full of rational benefits? Force of habit, mainly. But get your concepts right, and your concept testing becomes a whole lot more accurate and useful. Mark Johnson, our Europe MD, has put together a booklet with our best tips on how – and here it is!

The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept

System1 Group

Event Model Generation (EMG) canvas workshop event14

Connection of Minds

Ambitious entrepreneurship

Ferdinand Jaspers

Our guide to using applied behavioural economics within financial services to help improve customer outcomes. Under pressure from the FCA, all financial services organisations are now expected to understand the principles of behavioural economics. Beyond the compliance requirements, we are helping leading organisations to embed behavioural insights throughout the customer journey, supporting customer decision-making and boosting loyalty.

Behavioural Economics & Financial Services: Improving Customer Outcomes

Prime Decision

10 Things We've Learned About Concept Screening

System1 Group

What is Unique about Behavioural Economics? - Prof Ivo Vlaev

NIHR CLAHRC West Midlands

The Modern Marketer's Guide to Changing Consumer Behaviour

System1 Group

IPA's "The Long and the Short of It" - BrainJuicer synopsis

System1 Group

Behavioural economics introduction

Eton College

Behavioral economics in 22 slides - showing that we are irrational

Kurt Nelson, PhD

Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,… The following deck was used by @tjalve in our internal #teachme session. It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects. The concepts covered are: 1. The Endowment Effect 2. Hyperbolic Discounting 3. The IKEA effect 4. Anchoring Bias 5. The Von Restorff Effect 6. Loss Aversion 7. Hedonic Adaption 8. The Bandwagon Effect 9. The Inaction inertia effect 10. The Zeigarnik Effect 11. The Framing Effect 12. The Goal Gradient Effect 13. The Choice Paradox 14. Round Pricing Preference 15. Reciprocity

15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...

Board of Innovation

Destacado (19)

Raamwerk gedragsverandering

Changing Behaviour 1 Elephant at a Time

Natalie Horne - OTE London - Behavioural Economics

An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Suc...

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

Let's Get Emotional About Digital

The need for Faster Marketing Thinking: How advances in human understanding h...

The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept

Event Model Generation (EMG) canvas workshop event14

Ambitious entrepreneurship

Behavioural Economics & Financial Services: Improving Customer Outcomes

10 Things We've Learned About Concept Screening

What is Unique about Behavioural Economics? - Prof Ivo Vlaev

The Modern Marketer's Guide to Changing Consumer Behaviour

IPA's "The Long and the Short of It" - BrainJuicer synopsis

Behavioural economics introduction

Behavioral economics in 22 slides - showing that we are irrational

15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...

Similar a Everyone Loves Cars...But Which Ones?

Design Systems - JD Jones | UMD Monday Tech Talks

JD Jones

Mini brand report template v2.0

AllFamous Digital

Bryan_Cassady - AI Powered Innovation.pdf

SOLTUIONSpeople, THINKubators, THINKathons

Systematic Innovation: TRIZ, Southbeach, and OpenAgile - Tools and Theories f...

David Parker

В Agile у нас большие амбиции, но не хватает дисциплины. Мы часто говорим об Agile командах, людях, департаментах, организациях, политических компаниях, как если бы определения Agile было бы очевидным. Да, ещё в Agile манифесте и его принципах оно описано для команд разработки программного обеспечения. Кроме того, многие CEO определяют насколько они Agile, потому что «мы можем переключать работу команд по щелчку» или потому что «мы можем делать недельные спринты», но их команды всё также не могут поставлять работающий продукт быстро и постоянно увеличивают технический долг или полностью измотаны. Некоторые аджайлисты говорят «сущности» Agile, вроде 5 ценностей Scrum: уважение, ответственность, фокусировка, смелость и открытость. Но эти ценности не говорят нам, что делать. Они задают границы Agile, как хорошая экономическая наука с небольшим набором концепций: способности быстро разбираться, адаптироваться и создавать в экономическом хаосе. Вы увидите, что Agile – это определённо «делать» до того, как «быть». Вы узнаете несколько простых способов проверить насколько Agile люди, команды и компании. Все Agile методологии (Scrum, XP, SAFe, Lean/Kanban, GTD, PDSA/PDCA, Quantified Self и Pomodoro) включают практики, которые входят в «Базовые Agile шаблоны», в то время как водопадные методологии противоречат этим шаблонам: • Измерение экономического результата, • Адаптивные эксперименты для совершенствования, • Ограничение задач в работе (WIP), • Коллективная ответственность, • Систематическое решение проблем. Мы изучим эти базовые шаблоны и некоторые интересные под-шаблоны, такие как цикл обратной связи, Backlog, Chunking, картирование корневых причин и информационные радиаторы. Мы поговорим о значении о практике часто забываемой в Lean/Kanban – о ретроспективе. Лидеры всех уровней должны хорошо понимать Agile, чтобы проводить эффективный командный коучинг и ограждать процесс и команду от тлетворных влияний. Лидеры могут с лёгкостью применить эти просто масштабируемые шаблоны в любой творческой отрасли: маркетинг, стратегические проекты, личные проекты и, вы догадались, в разработке программного обеспечения.

Dan Greening, Шаблоны лидерства в Agile: The Agile Way of Doing

ScrumTrek

Although DevOps practices have gained wide adoption across industries, many organizations are still failing in their digital transformation efforts because they focus on tools over people and processes. You can avoid this trap by providing DevOps as a platform that is built and maintained by experts who provide standardized tools, templates, and processes to teams across the organization—regardless of those teams’ roles within the company, the type of applications or environments they work with, or the software delivery patterns they’ve adopted. A centralized DevOps platform allows developers to leverage predefined delivery processes, so they don’t have to reinvent the wheel to get their apps into Production. It also helps ensure the right processes are followed and the right people are involved at the right times. A DevOps platform can provide both technical users and business stakeholders with end-to-end visibility into the software delivery process—promoting information sharing and collaboration across the organization. Learn how to successfully implement a DevOps platform in your organization, so that every team gets the tools, templates, and visibility they need to deliver software faster than ever before.

Supercharge Your Digital Transformation by Establishing a DevOps Platform

XebiaLabs

Path to Leadership Agility - David Hawks, Dallas ALN | Agile Velocity

Agile Velocity

An agile enterprise increases value through effective execution and delivery in a timely and reactive manner. Such organizations do this by streamlining the flow of information, ideas, decision making, and work throughout the overall business process all the while improving the quality of the process and business outcomes. This talk describes, step-by-step, how to evolve from today’s vision of agile software development to a truly disciplined agile enterprise. It briefly examines the state of mainstream agile software development and argues for the need for a more disciplined approach to agile delivery that provides a solid foundation from which to scale. It then explores what it means to scale disciplined agile strategies at the project/product level and across your IT organization as a whole. Your disciplined agile IT strategy, along with a lean business strategy, are key enablers of a full-fledged disciplined agile enterprise. The talk ends with advice for how to make this challenging organizational transition.

The Disciplined Agile Enterprise: Harmonizing Agile and Lean

Bosnia Agile

Achieving Operational Excellence is now more crucial than ever. As competition intensifies and expectations for high performance rise, companies have increased their focus on achieving higher levels of operational performance. This is why about 80-90% of Fortune 500 companies have implemented some form of a Lean, Six Sigma, or Operational Excellence program. Unfortunately, only about 30% achieve their expected results. This is more disappointing when you consider that many have been left with greater levels of bureaucracy and cost than they started with. In this Vantage Point, we will explore the characteristics of companies that defy this trend by successfully deploying management systems to achieve Operational Excellence while simultaneously removing large chunks of cost and overhead.

Operational Excellence Management Systems: 10 things you must get right!

Wilson Perumal and Company

There is a common misconception that agile and CMMI cannot work together. CMMI is viewed as a documentation heavy, slow, process-driven model—the polar opposite of agile principles. The cost of documentation for an appraisal is viewed as another drawback. Join Ed Weller to see why a large organization chose to use the practices in the CMMI to complement agile, and a formal appraisal to improve and evaluate their performance. When mixing approaches that seem contradictory, the first step is to understand the benefits, drawbacks, and cost of each approach and then identify complementary additions. This includes myth busting the misperceptions about both agile and CMMI. The second step, using a formal CMMI appraisal to evaluate organizational performance, requires an understanding of the CMMI model that goes beyond a “checklist approach” requiring extensive documentation. Using lean principles, the appraisal team minimized “appraisal documentation” by using the day-to-day team output. Ed shows that agile and CMMI can be complementary due to executive leadership, lean implementation, and organization training, as demonstrated by a formal appraisal and business results.

Agile and CMMI: Yes, They Can Work Together

TechWell

The Global Reptrak 2015 - Las marcas con la mejor reputación del mundo

Milton Vela Valencia

The Digital Transformation is real. It is having a profound effect on how business is done and the nature of the systems required to deliver productive customer experiences and consequent business benefits. The demand for flexible and rapid delivery of software and systems is there. Software development teams can deliver if they adopt the disciplines of Continuous Delivery, DevOps and in-production experimentation. The barrier to achieving success in the software delivery process is likely to be the inability of testers to align testing and automated testing in particular to the development processes. Our track record in test automation is not good enough. In order to succeed a new way of thinking about testing is required, and the New Model of Testing offers a way of identifying the elements of the test process that must be ‘shifted left’. This does not necessarily mean testers move, but rather that the thinking processes must move. During this lecture, Paul has shown that it is possible that users, BAs, and developers take some responsibility in this area. The New Model applies to all testing, whether performed in development, integration, system or user testing, by people or tools.

[QE 2018] Paul Gerrard – Automating Assurance: Tools, Collaboration and DevOps

Future Processing

Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.

From Prototype to MVP (case study)

Sergey Sundukovskiy

Digital Transformation goes beyond your device and cloud strategy. These are mechanisms with which we deliver our digital assets but do not the actual transformation itself. This discussion focuses on the essentials to actually transform an enterprise when culture and environments will be barriers to speed of success. Using learnings from the book, Switch, by Chip & Dan Heath, we see how addressing three separate facets of change are truly necessary for genuine Digital Transformation. This is a basic discussion for all audiences: business, technical, strategic, and tactical. The slide notes (may need to download to see these) contain details in depth.

Guiding Digital Transformation

Jim Wilt

By by Steve Anavi (https://www.linkedin.com/in/steveanavi/), cofounder at Qonto (https://qonto.eu/en/) Qonto is our beloved bank for SMEs & freelancers. From day one their value proposal has been a no-brainer: simple UX, customization, reactivity, smooth financial management… However, the new challenges they are facing now (after growing to a team of 150 people) is to create brand love. How they are dealing with that in a dusty industry where brand love is quite rare?

The secrets to create bank brand love

TheFamily

Olivier Blais: Want to adopt AI in your business: good luck!

Lviv Startup Club

Debunking Four Myths of Agile Development Webcast

Compuware

Gamification LinkedIn compressed

Michaël Kuijs

On Demand Viewing: https://www.rundeck.com/super-charge-reliability To win in today’s digital age, organizations need to balance product reliability and feature delivery with dynamic business needs and legacy and multi-cloud environments. Automation, as a main SRE practice, scales product reliability practices by reducing tedious tasks related to production operations, freeing up engineers to work on innovation. Whether you are in a traditional operations organization or a “you build it, you run it” team, this webinar will explore strategies for increasing automation to improve your Operations so you can continue to create excellent experiences for your customers. -How you can reduce MTTR and eliminate toil with Self-Service Operations -Common workflow challenges and opportunities -How you can use Runbook Automation to enable Self-Service Operations -Ways to leverage existing assets and workflows by integrating Rundeck with existing toolsets -See a demo of real world cases

Super-Charge Your Site Reliability Practices with Runbook Automation

Rundeck

Bob Marshall The Bigger Picture

Skills Matter

Similar a Everyone Loves Cars...But Which Ones? (20)

Design Systems - JD Jones | UMD Monday Tech Talks

Mini brand report template v2.0

Bryan_Cassady - AI Powered Innovation.pdf

Systematic Innovation: TRIZ, Southbeach, and OpenAgile - Tools and Theories f...

Dan Greening, Шаблоны лидерства в Agile: The Agile Way of Doing

Supercharge Your Digital Transformation by Establishing a DevOps Platform

Path to Leadership Agility - David Hawks, Dallas ALN | Agile Velocity

The Disciplined Agile Enterprise: Harmonizing Agile and Lean

Operational Excellence Management Systems: 10 things you must get right!

Agile and CMMI: Yes, They Can Work Together

The Global Reptrak 2015 - Las marcas con la mejor reputación del mundo

[QE 2018] Paul Gerrard – Automating Assurance: Tools, Collaboration and DevOps

From Prototype to MVP (case study)

Guiding Digital Transformation

The secrets to create bank brand love

Olivier Blais: Want to adopt AI in your business: good luck!

Debunking Four Myths of Agile Development Webcast

Gamification LinkedIn compressed

Super-Charge Your Site Reliability Practices with Runbook Automation

Bob Marshall The Bigger Picture

Último

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Developing Marketing Strategies and Plans kotler

AmirNasiruog

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Defining Marketing for the 21st Century,kotler

AmirNasiruog

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

Social Media Marketing PPT-Includes Paid media

adityabelde2

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

personal branding kit for music business

brjohnson6

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone Loves Cars...But Which Ones?

1. Everyone Loves CarsEveryone Loves Cars…But Which Ones?…But Which Ones? System 1 Brand Health Tracking – Feb. 2015System 1 Brand Health Tracking – Feb. 2015

3. Our Approach To…Our Approach To… System 1 Brand Health TrackingSystem 1 Brand Health Tracking

4. Human behaviour is driven by two decision-making Systems: Human behaviour is driven by two decision-making Systems: 1 + 2

5. “We are not thinking machines that feel – we are feeling machines that think” “We are not thinking machines that feel – we are feeling machines that think”

6. Logical Slow Rule based Tiring Considered Intuitive Fast Emotional Effortless Automatic System 2System 2 System 1System 1

9. What 3 things come to your mind when you think about [brand]? Simple and easy to use Easy to understand26 36 The opportunity to give real opinions Good fun to do20 25 Less manipulative than most They help make a difference and are good fun 13 13 Interesting and informative Interesting11 12 They are about interesting products Very topical and informative10 10 (Sample: 1373 x All)%

10. [LOGO] High Quality

11. Findings SummaryFindings Summary

12. 3 4 4 4 2 2 2 2 2 2 2 2

13.

14. Results OverviewResults Overview

15. 72 78 40 63 Emotion-into-Action™ Score

16.

17. 98 96 96 95 93 91 91 90 90 89 88 95 VW BMW Mercedes Opel Ford Peugeot Nissan Mazda Mini Hyundai Kia Dacia % of respondents Which of the following brands are you aware of? Please tell us if you or your household owns a car of one of the following brands. 27 13 12 12 5 5 4 3 3 3 2 9 VW Opel BMW Ford Mercedes Hyundai Peugeot Kia Nissan Mazda Dacia Mini % of respondents

18. 7 11 7 16 13 5 14 8 6 2 7 10 58 54 52 31 26 27 15 20 18 20 13 13 27 27 31 43 44 53 61 63 67 63 63 57 2 1 1 5 4 2 1 2 3 2 1 1 1 2 1 1 1 1 1 1 4 3 3 2 6 6 10 2 4 4 6 7 8 3 4 5 6 7 6 1.68 1.67 1.63 1.28 1.17 0.99 0.81 0.75 0.70 0.78 0.75 0.92 2 1 4 4 3 VW (251) BMW (250) Mercedes (250) Mini (248) Opel (251) Ford (251) Hyundai (247) Mazda (251) Nissan (250) Peugeot (251) Kia (251) Dacia (249) %ofrespondents Contempt Disgust Anger Fear Sadness Neutral Happiness Surprise Intensity Score measured on a scale from 0 to +3 76,4 76,2 73,8 67,8 62,9 62,6 62,4 61,8 60,7 59,3 57,4 57,1 EiA™ Score

19. % Agreeing under time pressure -2E +26 4 Different Distinctive Famous brand Trustworthy brand Reliable High Quality Technologically advanced Sporty Attractive design Luxurious Good value for money Good fuel economy Environmentally friendly City car Test average VW (251) BMW (249) Mercedes (250) Mini (248) 4 3

20. % Agreeing under time pressure -2E +25 6 Different Distinctive Famous brand Trustworthy brand Reliable High Quality Technologically advanced Sporty Attractive design Luxurious Good value for money Good fuel economy Environmentally friendly City car Test average Opel (251) Ford (251) Hyundai (247) Mazda (251) Nissan (250) Peugeot (251) Kia (250) Dacia (249) 2

21. For full results and/or to learn moreFor full results and/or to learn more about BrainJuicer’s System 1 Tracking,about BrainJuicer’s System 1 Tracking, contact us at enquiries@brainjuicer.com.contact us at enquiries@brainjuicer.com. GET IN TOUCHGET IN TOUCH Visit us online at www.brainjuicer.com.Visit us online at www.brainjuicer.com.

Everyone Loves Cars...But Which Ones?

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (19)

Similar a Everyone Loves Cars...But Which Ones?

Similar a Everyone Loves Cars...But Which Ones? (20)

Último

Último (20)

Everyone Loves Cars...But Which Ones?