In this presentation to PR practitioners, I talk about the importance of listening in an increasing loud social web. By sharing the Michael Phelps vs. Kelloggs meme, I’ll demonstrate the basics of using social media search tools to give practitioners the ability to be omnipresent online as a brand, and gain leverage by responding to community issues in a timely and personal manner.
47. quot;Like most Americans, and like Michael Phelps
himself, we were disappointed in his behaviorquot;
quot;Also like most Americans, we accept his apology.
Moving for ward, he remains in our plans.quot;
- Subway, 6th Feb 2009
48. Guess who this is. Clue: Occidental College freshman (Lisa Jack, 1980)