The document discusses engaging sales teams with purpose and technology. It summarizes a 45-minute webinar presentation about selling with noble purpose and how to integrate purpose into customer relationship management (CRM) software. The presentation was given by representatives from BrainSell, a business consulting firm, and McLeod & More, a company focused on noble purpose sales methodology. It outlines how focusing on purpose can provide competitive differentiation and emotional engagement for sales teams.

1. Engaging Your Sales Team With Purpose and
Technology
April 24, 2019

2. Housekeeping
• 45-minute presentation with Q&A at the end
• Type questions into the "question box" to
submit them throughout the presentation
• We'll send a copy of the deck and recording
of the webinar in follow-up emails after the
event
#LearningWithBrainSell

3. Presenters
Sonja Fridell
BrainSell
#LearningWithBrainSell
Lisa Earle McLeod
McLeod & More

4. Poll: What is your
role within your
organization?

5. Agenda
 Purpose-focused vs. Profit-Focused
 What Selling with Noble Purpose Means
 Three Places to Integrate Purpose
 Live Q&A
#LearningWithBrainSell

6. About BrainSell
• Founded in 1994
• Unbiased business consultants
• Specialize in ERP, CRM, Business
Intelligence and Marketing Automation
software
#LearningWithBrainSell

7. Poll: How
familiar are you
with the "Noble
Purpose" sales
methodology?

8. Engaging Your Sales Team
with
Purpose and Technology
Lisa Earle McLeod
www.mcleodandmore.com

10. 68%

11. 50%
6%
3%

13. Competitive
Differentiation
Emotional
Engagement
NOBLE
PURPOSE

16. Executive
Leadership
Systems and
Technology
Sales
Narrative
Infusing a Culture
of Purpose

18. Poll: Do you currently
use CRM software at
your organization?

19. BrainSell’s Noble Purpose
We help companies thrive
by solving their business
challenges with guidance
and technology.

20. How to Integrate Purpose into Your CRM

21. Q&A
#LearningWithBrainSell

22. Selling with Noble Purpose
Micro Course
5 Days to More Money and More Meaning
Text PURPOSE to 66866

23. Our Noble Purpose: We help leaders
drive revenue and do work that
makes them proud.
Inquiries:
Elizabeth Lotardo
Elizabeth@mcleodandmore.com
678-910-9818
You don’t have to choose
between making money and
making a difference, you
deserve both.
We all do.

24. Thank You For Joining Us!
Ready to Leverage CRM to Sell
with Purpose?
www.brainsell.net | info@brainsell.net | (866) 356-2654
Schedule your complimentary
30-minute Noble CRM
Consultation
Text BRAIN to 411411