Are you leveraging your assets to sell more online? This presentation discusses 9 ways a Digital Asset Management (DAM) solution helps you grow market share by gathering and organizing all your digital assets. DAM helps you create the compelling product pages necessary to win in the diverse ecommerce space by converting visitors into buyers today.

1. DIGITAL ASSET
MANAGEMENT FOR
ECOMMERCE
9 WAYS A DAM HELPS YOU SELL MORE PRODUCTS ONLINE
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2. ”
“
DAM IS THE BUSINESS PROCESS
OF GATHERING AND ORGANIZING
THE DIGITAL ASSETS YOU USE
TO SELL YOUR PRODUCTS
AND SUPPORT CUSTOMERS.
DAM STANDS FOR DIGITAL ASSET MANAGEMENT.
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3. WHAT IS A
DIGITAL ASSET?
• The definition changes as technology develops, but a
digital asset must:
1. Provide value to your ecommerce operation by helping you
make sales
2. Be searchable with attached metadata
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4. EXAMPLES OF DIGITAL ASSETS INCLUDE…
• Product photos
• Alternate images
• Application images
• Group images
• 360-degree views
• Spec sheets
• Videos
• CAD drawings
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5. A
THOUGHT
EXPERIMENT
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Ask yourself, “Are you managing your digital assets
for sales success?”
• You have 20 products selling on 10 sites.
• You want to double the number of products you sell.
• Each product requires a minimum of 5 images.
To roll out 20 news products, you’ll have to create
100 images per channel.
Total: 1,000 images

6. WHY 1,000
IMAGES?
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Sales channels each
have their own
requirements for
digital assets.
DAM
automatically
resizes and
reformats assets
by channel
requirements.
You only really need
to configure the same
image over and over,
right?
This simple fact is
the key to DAM
functionality.

7. YOU ALREADY HAVE A SYSTEM TO MANAGE
DIGITAL ASSETS?
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Ecommerce is a completely visual experience.
•Product information requires pictures and videos, so customers can make informed
buying decisions.
•Images and videos require product information, so customers knows what they’re
looking at.
The solution: you need DAM inside a Product Information
Management (PIM) solution

8. 9 WAYS A DAM HELPS YOU SELL MORE
1. Improved Findability
2. Organization Reduces Turnaround Time
3. Missing Images Are Easier to Spot
4. Multiple Images Are Easier to Manage
5. Sizing Images for Different Channels
6. Reduced Time to Market
7. Image Tags for SEO
8. 360-Degree Images for Robust Product Pages
9. Increased Channel Coverage
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9. 1. IMPROVED FINDABILITY
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The old way of organizing digital assets
was with folders, but what if…
The asset is buried in dozens of folders?
The asset is stored on one computer instead of your
shared drive?
DAM solves these problems with
metadata.
Searchable metadata is attached to each asset.
Levels of categorization simplify search by narrowing
the scope.
Modification functionality eliminates the need for
duplicate assets.

10. 2. ORGANIZATION REDUCES TURNAROUND TIME
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Not having a DAM
typically means playing
out one of two
scenarios:
Less organization than
what you need
A complex naming
convention
Neither of these is as
good a solution as
DAM, which allows you
to…
Categorize assets by
type: image, video,
logo, icon, banner,
brochure, data sheet,
etc.
Organize assets by file
kind, size, and aspect
ratio

11. 3. MISSING IMAGES
ARE EASIER TO SPOT
• Ecommerce is a completely visual
experience.
• Standard industry practice: 5 to 7
images per product page
• But, how do you know which pages are
missing images and which aren’t?
• DAM functionality in your PIM system shows
you exactly where attention needs to be
paid.
• Completeness scoring: how much work
do you have to do?
• Content grading: how do my pages
stack up against the competition?
• Color-coding: easily see exactly where
work is required
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12. 4. MULTIPLE
IMAGES ARE
EASIER TO
MANAGE
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Multiple images allows customers to
make informed buying decisions.
But, these days more
and more people are
using mobile devices
to access the Internet.
Product pages need
multiple versions of
every image for this
expanding range of
channels and
devices.
Product pages must
be configured to
display assets
dynamically to
convert customers.
DAM includes automatic reformatting
and resizing, eliminating duplicate
images

13. 5. SIZING IMAGES
FOR DIFFERENT
CHANNELS
• All the sales channels you sell across are likely to have their own
unique requirements for assets.
• Resizing hundreds or thousands of images for multiple devices
and platforms is impossible.
• DAM solves this problem by automatically adjusting digital asset
size.
• Upload a high resolution image and DAM does the rest.
• Product pages always populate with beautiful, correctly sized
images and videos.
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14. 6. REDUCED TIME TO MARKET
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DAM functionality includes role-based task assignment and approval workflow.
These help your art and photography
departments work in unison.
Workflow ensures tasks are done in
order and at the right time.
Workflow also auto-assigns tasks to
the correct employees.
Automated tasks trigger and are
completed automatically.
DAM simplifies and streamlines workflow so teams can get new products to
market quicker.

15. 7. IMAGE TAGS FOR SEO
• Image Tags help drive conversions.
• Images stamped with keywords appear more readily in searches
• Internal teams can find assets by searching tags
• Product pages rank high in organic search of associated keywords
• Tags allow you to attach information to assets with more detail than names alone
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16. 8. 360-DEGREE
IMAGES FOR
ROBUST
PRODUCT
PAGES
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360-degree images empower
customers and enhance their
shopping experience.
Customers can see a product from every
possible angle.
Features and their benefits become much
clearer.
These images can be made up of as
many as 96 individual images.
However, 48 is the standard number of
images for top-view and flipped-view.
DAM puts these images together, meaning
you manage one composite file, instead of
dozens of individual images.

17. 9.
INCREASED
CHANNEL
COVERAGE
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• Naming conventions
• Size requirements
Successful syndication requires setting assets according to…
• You can rename, resize, and syndicate all at once.
DAM simplifies syndication by merging functions.

18. THE GOAL:
OPTIMIZATION
• DAM is designed to do the arduous, time-consuming heavy-
lifting for you.
• DAM brings your product content together, creating a single source
of truth.
• DAM ensures your assets are correctly dialed in, to create beautiful,
compelling product pages.
• DAM inside a PIM solution is the easiest way to ensure proper
syndication of product content.
• Let DAM do the work so you can focus on increasing revenue
and growing market share.
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19. CLICK HERE TO SEE WHAT
CATSY CAN DO FOR YOU.
THANK YOU
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