Multi-storefront operations present differentiated and compelling product content tailored to the customers you want to sell to. Find out everything you need to know to apply a PIM to your multi-storefront to maximize revenue today.

1. Multi-Storefront
Operations
18 Ways PIM Drives Revenue
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2. A Case Study
• Imagine a company that sells thermocouples
targeting 3 buyer personas:
• Consumers
• Contractors
• Enterprise companies
• Each of these personas has a unique concern
because of different needs.
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3. The Consumer
• Characteristics:
• Small-size
• Price-focused
• Like aesthetics
• Single decision maker
• Impulsive buyer
• Personal decision
• Short sales cycle
• Repeat sales less likely
• Confused by jargon
• Wants to be entertained
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4. The Contractor
• Characteristics:
• Small to medium-sized
• Availability focused
• Neutral toward aesthetics
• Single decision maker
• Knowledgeable buyer
• Business decision
• Short sales cycle
• Repeat sales more likely
• Knows jargon
• Wants to be assured
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5. The Enterprise Company
• Characteristics
• Large-sized
• Scale-focused
• Aesthetics are irrelevant
• Multiple decision makers
• Educated/uneducated buyer
• Enterprise decision
• Long sales cycle
• Repeat sales more likely
• Requires jargon
• Wants to be educated
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6. Multi-Storefront Sales Tailored by Customer
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• Looking for discountsStudents
• Concerned with valuesNonprofits
• Concerned with viewers valuesMedia Companies
• Regulation-focusedSchools/Hospitals/Law Enforcement
• Focused on large scaleMilitary
• Bureaucratic, relationship-focusedGovernment

7. Multi-Storefronts Tailored to Use Case
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• Sell 1 product or several in a related groupSpecific Products
• Tailor language, currency, and units of measureGeographical Location
• Product pages display differently on computers than phonesTechnologies
• Some products sell better during holidaysThemes
• Short-term stores for special offersPromotional Multi-Storefronts
• Use multi-storefronts as A/B testsProduct Page Optimization

8. Sheer Numbers
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It’s simple math, more multi-
storefronts lead to groundswell.
The more multi-storefronts you
have, the better chance one of
them will pop up in Google
searches.
The more your multi-storefronts
show up in on Google, the more
likely customers are going to find
them.
The more customers you have
coming in, the more likely you are
going to convert them,
maximizing revenue.

9. Common
Multi-
Storefront
Mistakes
PIM helps you avoid:
• Not differentiating yourself enough
• There were between 12 and 24 million ecommerce
websites in 2017.
• Not automating simple required tasks
• It can take as long as a year to build a successful
ecommerce website.
• Running an overly complex multi-storefront
• Ecommerce websites are approximately 82.97%
duplicate content.
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10. Click to see what Catsy can
do for you.
Thank you.
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