Numerous advents in the mobile and wireless technology have made marketing possible with new technologies. With multiple functionalities offered by mobile and other personal digital assistants, making calls and exchanging text messages is not the only use of mobile phones today.

1. How Mobile Application Development Help in Developing a Business
Numerous advents in the mobile and wireless technology
have made marketing possible with new technologies.
With multiple functionalities offered by mobile and other
personal digital assistants, making calls and exchanging
text messages is not the only use of mobile phones today.
Their functionality extends to internet browsing, emailing,
faxing, games, and other wireless information services.
Many web developers have expertise in mobile application development as well. They are
capable of developing programming applications for handheld devices such as IPhone, IPads,
Androids, Blackberry, and Windows mobile phones. Mobile applications are developed in order
to advance one’s business as well. A business can reap the following benefits through mobile
applications.
 A mobile application that is developed specifically for the business makes it easily
accessible for a consumer.
 The mobile application will give consumers direct link to the target website. This way
without having to choose from multiple links, a consumer will have instant access,
which in turn will help in building stronger relationships.
 A noteworthy advantage of developing mobile application for a business is to attract
new customers quickly. Applications that are directly connected to a company
website will ultimately result in increased traffic on the page, thus optimizing the
webpage on search engines.
 Mobile applications promise a user-friendly experience to its users. With fast and
regular services from mobile application, a business will be able to maintain their
clientele for long.

2. Web development companies offer expertise in android
programming, where user-friendly and easy to navigate
applications are created for the users. Developers make sure
that the applications not just appeal to the consumers but
have optimized formatting as well. It is, however, important
to understand what factors to consider before hiring a
developer for creating mobile applications for a business.
Some are listed below.
 Mobile Platform: Application
development for mobile varies
depending on one platform to
another. For instance, an
iPhone app programming will
be different and will not work
on a Windows mobile or a
Blackberry platform. With different mobile phone platforms, an application developed
for one platform will not work on a different mobile phone platform. This is because
applications based on a particular platform will work on a specific platform only. Thus,
choosing an apt mobile platform is foremost before hiring a developer for mobile
application development.
 Target Customer: For business planning, the first aspect that is given due importance is
the customer being targeted. It is imperative to determine the client base that will be
targeted through the mobile application. Once the target audience is marked, a
developer will understand and be able to device a work plan accordingly.
More factors influence the decisions while developing mobile application for a business. The
budget of the company and features required to create the application are two important factors
to consider.
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