Brand Journalists

Nashville United States

Writing / Publishing

The Social Media shift created a paradigm shift that rendered traditional PR, marketing and advertising strategies obsolete: people are so inundated with information they no longer trust anything that looks or sounds like it comes from your company. People filter out your traditional press releases, website copy and other online copy because they don’t trust it. They don’t trust your message for some predictable and specific reasons: social media is a conversational and transparent medium and most online copy sounds like your company talking about itself or traditional needs, benefits and solutions selling. It is one-way by design. In today’s market, if you sound like you are a