The 7 traits of passion brands

1. passion
brand
building
©Tom Martin

2. In the beginning...
branding = awareness >>> recognition >>> preference
passion was
lagniappe

3. Who needs passion?
Brands with
small
budgets

4. Who needs passion?
High involvement brands

5. Who needs passion?
High involvement brands

6. Who needs passion?
High involvement brands

7. Who needs passion?
High involvement brands

8. Who needs passion?
High involvement brands