The document contains questions asked during a podcast on using social media for business. There are 46 questions covering topics like using social media platforms like Facebook and Twitter for marketing, defining and measuring success, developing a brand, getting customer referrals, differentiating yourself, and guidelines for bold but not offensive communication. The document promotes following the podcast hosts on Twitter and joining their Facebook fan page for more information on social media strategy.

2. To listen to the podcast where we answer
these questions go to:
http://thetricycle.com/2009/06/podcast-
rapid-fire-webinar/

3. 1
A social media campaign is just setting up
Twitter and Facebook accounts, right?

4. 2
What is the best way to use FaceBook for
my small business?

5. 3
How do you develop a brand without any
history or a track record?

6. 4
Is integrating social media in an e-mail
marketing strategy a good thing?

7. 5
How do you define success?

8. 6
How do you reach a target audience that is
not internet savvy?

9. 7
How do you show the ROI for social media?

10. 8
How do you promote your personal brand
without bragging?

11. 9
Is having a Ning site of any use?

12. 10
We aren’t allowed to use Facebook or
Twitter at work, but we can use LinkedIn.
What are your thoughts on LinkedIn?

13. 11
You use unique “hooks” when Tweeting.
Does that help in Social Media?

14. 12
How do manage the conversation streams
of a couple hundred Tweeters via a mobile
device?

15. 13
How do you ask customers for referrals or
encourage them to evangelize for you?

16. 14
When starting a new business what should I
focus on as far as branding?

17. 16
What is the best way for a new business to
get the word out?

18. 18
What are a few guidelines for being bold
without being offensive?

19. 19
What is the best way to use Twitter without
being a “Pee in the Pool” spammer and/or
having it be a huge time waster?

20. 20
What is the “One Thing” for business
success?

21. 21
I’m finding it difficult to find the time to be
interesting and thus develop a following in
Social Media. Suggestions?

22. 22
How do you transfer the success of an off-
line brand to the web?

23. 23
What is the #1 trait of a great Rainmaker?

24. 24
What is the best way to motivate my sales
team?

25. 25
How do you fix a broken or obsolete brand?

26. 26
How do you truly differentiate yourself in the
market place?

27. 27
How do you create “buzz” for a boring
product or service?

28. 28
How long should it take to implement Social
Media into a business?

29. 29
Do you recommend paying a finders fee for
referrals?

30. 30
How much should I expect to spend on a
new web site?

31. 31
How do I get my web site on the first page
of Google?

32. 32
Do Pay Per Click campaigns work?

33. 33
How do I respond to negative or less-than-
flattering comments about my company?

34. 34
What is the biggest lesson you have learned
as a business owner?

35. 35
How do I know what people are saying
about my brand?

36. 36
What is the #1 mistake companies make
with their branding efforts?

37. 37
How often should I update my logo?

38. 38
How do I dress professionally and still stand
out?

39. 39
What are a few guidelines for being bold
without being offensive?

40. 40
What are a few guidelines for being bold
without being offensive?

41. 41
How do I decide which marketing tactic to
use?

42. 42
How often should I survey my customers?

43. 43
How do I know if someone is a real prospect
or a waste of time?

44. 44
What are a few guidelines for being bold
without being offensive?

45. 45
How do I come up with a good tag line?

46. 46
How do I create the right message?

47. Thanks for listening!
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