Mercialys déploie la campagne "Votez pour votre boutique préférée" dans les centres Géant Casino et invite les visiteurs de chaque centre à s'engager auprès de leur boutique préférée via le mobile et Facebook.

1. Social-to-shop campaign
February 2012

2. BRIEF
Develop a concept using a combination of Social Media
and Mobile that enables:
• the recruitment of fans on the Facebook page of the
shopping mall
• the generation of in-shop trafic
• the collection of client profile information - to be
integrated into the brand global CRM program
• educate sales rep and shopping mall directors about
the power of Facebook and online communities

3. Concept: election of the shop of the year
• In-shop vote on mobile (+3pts) / 2D
flash code on shop window and
Campaign period connection through Facebook Connect
2 weeks (end of February • Vote on Facebook web application
2012) (+1pt)
Venue
Nîmes Géant Casino
shopping mall

4. Vote from mobile phones (via Facebook Connect)
represent 5,7% off total votes (vs. 1,400 participants)
Boutique list Vote Authentication

5. • Facebook application Facebook: votes + ranking
• 2 200 new fans, 1,400 participants (63%)
• Facebook ads: 17m imps, 0,03% CTR
Compulsory Quizz description Access to profile info
Like

6. 330 shares (23% vs. number of participants)
Vote Share (wall and invitation) HowTo mobile

7. • Boutique of the year
award handed to the
shop owner by the
shopping mall director
• Rewards given to
participants (coupons
to be redeemed in
shops of the mall)