UNIT 3 was a research unit where we had to conduct Primary, Secondary & Initial Research, along with Research methods and Our final ideas.

1. UNIT 3- RESEARCH
TECHNIQUES: By Brandon Boyd

2. PLAN:
Researching is important, as it will give me information about some of the
other competitors that I am competing with in the programme industry. The
information will also be quite helpful, as it will help me to develop a
programme of my own to people’s likes and needs in this specific market.
The primary research that I am going to undertake will involve gathering
people’s personal opinions and views about some programmes and genres
already featured within Factor Productions, and do focus groups,
questionnaires and maybe some interviews, to understand what people
need.
The secondary research will be done online, but will find out about how
much it costs approximately to make a programme, how many staff you
averagely need, as well as reviews, viewing figures and programme ratings
or hits.

3. MINDMAP:

4. 4 THOUGHT TV:
•4 thought TV is a documentary channel which usually covers various
short films. Each of the individual films are based on issues around
religion and ethics, as well as some aspects of spiritual life.
•The original goal was for 4thought TV to get at least 365 films made
and uploaded every year. 4thought TV frequently top Channel 4’s
community participation charts for being one of the most highly
respected channels.
•Since the launch of 4thought TV, they have been working on mobile
apps and web pages in order to make a number of other Channel 4
shows.

5. Programme ratings: I want to find out what the most
popular programmes are on
Channel 4, so I know what I have
to compete with.
This information will be helpful
to me, as I can try and make my
programme different to get a
better rating for my show.
I am going to look on the
Internet and find various
television rating sites.
Quantitative.
8/3/2015
Viewing figures: I want to see how many views
each of the Channel 4 shows
gains from viewers, and what I
can do to get more than all of my
competitors.
This information will be very
important when creating a show,
because I need to see what’s
already in the market, and what
people’s favourite shows are.
Viewing figures can be found on
the Internet, so I am going to
look on Channel 4’s official
website as well as some other
website like Wikipedia that could
have lists of the most popular
programmes.
Quantitative.
8/3/2015
Reviews: I want to see what members of
the public have said about the
programmes, and also the
television companies thoughts
and opinions, to see what I have
to change when making my
programme, whether it be more
music or more comedy, etc.
Reviews are also a very important
aspect when making new shows
as you want to take people’s
opinions and suggestions, and
put them into your own show.
I can search for reviews in books
from local libraries and again I
can talk to representatives of the
company or on the Internet.
Qualitative.
8/3/2015
Responses to news
coverage/adverts:
I want to see how people react to
television shows in the press,
and how their shows are
advertised on television, so I can
budget my advert, but also gain a
lot of popularity from it.
This information is also quite
helpful as I can see what sort of
advertising each of the Channel 4
programmes has received, and
what sort of profits they have
made. It will also give me a
chance to go ahead of my
competitors.
I can go onto websites such as
YouTube and watch the adverts
that programmes have already
created, and see how I can
interpret their ideas and create
my own adverts to attract
customers.
Qualitative.
8/3/2015
Searching internet forums: I want to see what people have
said to each-other about Channel
4 programmes and ideas that I
can get from people.
.This is important, because I can
look at people’s opinions about
programmes, and bring most of
the concepts into my own
programme.
I can easily find Internet forums
by going onto google and typing
in “television forums” or
discussions.
Qualitative.
8/3/2015
RESEARCH: WHAT? WHY? HOW? QUANTITATIVE OR
QUALITATIVE?
DATE?
SECONDARY
RESEARCH:

6. PRIMARY
RESEARCH:
Questionnaires: I want to find out how long
people watch television for,
approximately a day.
This information will help me
decide how long to air the
programme for.
I am going to get this
information by creating a
Questionnaire and handing it out
to my friends and family, as well
as the general public.
Quantitative.
8/3/2015
Surveys: I would like to ask people what
sorts of programmes are missing
on Channel 4, and what they
would like to see as a new
feature.
This information will help me
decide a suitable genre of
programme to produce and air
on Channel 4.
I am going to use an online site
to create a survey and gather
statistical ideas and opinions
from people.
Quantitative.
8/3/2015
Interviews: I will talk to a group of Channel 4
representatives and ask them
ways in which I can create a
television programme to
compete with other programmes.
This information will give me
ideas of what to have in my
programmes, and what unique
styles I need in order to compete
with their other Channel 4
programmes.
I will have some conversations
with professionals who work at
Channel 4, and ask them for
individual ideas for when I create
my new television show.
Qualitative.
8/3/2015
Internet forums: Gather information and opinions
from members of the public
about what channels they would
like to see on Channel 4.
This information will help me, as
I am asking a range of people
about their views and opinions
about the Channel 4
programmes, and what other
programmes they would like to
see.
I will get this information by
asking questions and creating
polls online for people to answer.
Qualitative.
8/3/2015
Group discussions/Audience
Panels:
Gather information and opinions
from members of the public
about what channels they would
like to see on Channel 4.
This information would also help
me to pick a genre of programme
for Channel 4, and what extras
they would like.
I am going to get this
information by doing focus
groups and talking to members
of the public.
Qualitative.
8/3/2015
RESEARCH: WHAT? WHY? HOW? QUANTITATIVE OR
QUALITATIVE?
DATE?