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The Baseline Journey
An approach to managing the complexity of multiple customers, value propositions, and journeys
Different value propositions
for different customers is
complex and costly
value
proposition
value
proposition
value
proposition
value
proposition
value
proposition
value
proposition
core value
proposition
The value proposition
nucleus builds off a core.
Add just one extra thing for
each customer type.
CUPCAKE
core value
proposition CAKE
ICING
A customer journey can also build off a core, doing one key thing for each
target customer to deliver on the value proposition at the right moment.
The Baseline Journey
QUALITY
TIME
Want more?
Find the full post at adaptivepath.com/ideas
Come be a part of the community at the
Service Experience Conference this November
in San Francisco. We’d love to meet you.
service
experience
NOVEMBER 16 - 17
SAN FRANCISCO , CA

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The baseline journey

  • 1. The Baseline Journey An approach to managing the complexity of multiple customers, value propositions, and journeys
  • 2. Different value propositions for different customers is complex and costly value proposition value proposition value proposition value proposition value proposition value proposition
  • 3. core value proposition The value proposition nucleus builds off a core. Add just one extra thing for each customer type. CUPCAKE core value proposition CAKE ICING
  • 4. A customer journey can also build off a core, doing one key thing for each target customer to deliver on the value proposition at the right moment. The Baseline Journey QUALITY TIME
  • 5. Want more? Find the full post at adaptivepath.com/ideas Come be a part of the community at the Service Experience Conference this November in San Francisco. We’d love to meet you. service experience NOVEMBER 16 - 17 SAN FRANCISCO , CA