Presentation for Alterian

1. Social Media Best Practices brandonzeman @brandonzeman facebook.com/brandonzeman Presentation for Alterian July 28, 2009

2. About “Digital native” AIM- 10+ years Facebook- 4.5 years Twitter- 1.5 years Blogging- 2 years Learning- 24+ years The “Tweetup Guy”

3. What is Social Media By definition: “Social media is online content created by people using highly accessible and scalable publishing technologies… a shift in how people discover, read and share news, information and content… transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Source: http://en.wikipedia.org/wiki/Social_media

4. Shiny Toy Syndrome Social Media is known for the tools Pressure to be next ‘it’ app or site Using the tool is easy Doing it right is harder Photo: bookgrlon Flickr

5. Learn the ropes If you’re new, this is step one Crawl before you walk Each community is different Often doesn’t involve you Get help Photo: ~Phil Moore on Flickr

6. What to learn How users interact in ‘x’ community Find the influencers Go local Read related blogs Master the technology Know resources are plentiful

7. The Golden Rule “Be Transparent” Doesn’t mean sharing what you had for lunch Disclose conflicts of interest Make your intentions known Learn from Zappos

8. Embrace the Groundswell The Groundswell is what is being said about you You don’t control the message anymore (and that’s ok) Empower your evangelists Read Groundswellto understand

9. Company Buy-in Imperative for all levels to be on board Shifting company structures Changing internal communications Influencing hiring See: Best Buy

10. Pay it Forward Karma works in social media Play nice with your competitors Be viewed as genuine when caring about people, reaching beyond business

11. Don’t Be Like These Folks

12. Last But Not Least…

13. Monitoring Your neighborhood now Separates the haves from the have-nots Many use free services only Needs to be scalable for heavy users Control the damage quickly Find your evangelists

14. SM2 Social Media Gain control and rebrand Techrigy twitter account 840 followers as of today Maintain only this account, or…

15. Example: Cision Uses real customer support staff for 1 to 1 help

16. Other Ideas A community manager for SM2 Videos showcasing features, how-to’s Event participation- both sponsored and not

17. Questions???