25. “Spending more on R&D won’t drive results. The most crucial factors for successful innovation are strategic alignment and a
culture that supports innovation..”
“Companies with both highly aligned innovation cultures and highly aligned innovation strategies have 30 percent higher
enterprise value growth and 17 percent higher profit growth than companies with lower degrees of alignment.”
28. innovation challenges
are often:
!
open
!
they have fuzzy or no boundaries
!
complex
!
many elements that are related to each other
!
dynamic
!
constantly changing
!
networked
!
many interdependencies between stakeholders
after Kees Dorst 2013
29. you don’t solve these kinds of challenges
with yet another friday afternoon
brainstorm session
30. …instead…
What organizations need is the rigor, focus and
structure that helps them
kill the bad ideas and grow the good ones