The Brand Benefits of a Photographic Memory

7. With #Bacon & Philadelphia Chipotle Cream Cheese you just can’t go wrong Kraft Foods Jan 16 2015 Kraft Foods Jan 16 2015 Creamy Chipotle Pasta... With a recipe this good it won’t last long! Nom nom nom :-) Kraft Foods

44. Project: BrandSquare on 8/17 Background: BrandSquare is a venue where sgk thought leaders, as well as thought leaders from outside the organization, share perspectives about our industry. These sessions are 30-minute webex seminars and the general rule of thumb is 20 minutes of content and then 10 mins of Q&A. Objectives: 1 X number of registrations for 8/17 BrandSquare 2 Inbound interest in SGK’s services – Content Target: • Existing and potential clients: Brand Managers, Marketing Directors, Design Directors Mandatories: • Remember that we (sgk) are positioned as a brand performance agency. . . How can we link creativity to brand performance? • This needs to have a tie to business that is more telegraphic than simply celebrating creativity or World Photo Day. What is our hook? ◦ Brands telling stories at a moment’s notice ▪ Remember that consumers are creating content for Brands, as well ◦ Lessons Brands/Marketers can learn from World Photo Day Considerations: • To understand the “typical” topics covered on BrandSquare, visit here: http://www.brandsquare.com/ • If we reach out to the network for photography inputs/submissions, let’s be sure to tap into our global network and also include equator • The official description of World Photo Day (from World Photo Day website ◦ Celebrated by the worlds leading brands: In a world where millions of pictures are uploaded every minute, World Photo Day is inspiring thousands of photographers across the planet to share a single photo with a simple purpose: to share their world with the world. From everyday life to incredible landscapes, our global gallery is an evolving mosaic of images captured by photographers of all skills levels living in a diverse range of countries and cultures. No matter who you are, where you are or what equipment and skills you have, World Photo Day can help open your eyes to the possibilities of photography, and enable you to share the world as you see it. • Additional fodder can be found here: “Why Researching Online, Shopping Offline is the New Norm.” Yes, it’s been a topic of discussion for a while. But, the below points were interesting in terms of potential content for our session development. The article lists some nice stats as well.  - “retailers that leverage best-in-class digital content, including photo and videos… are likely to win over the final sale.”  - More than 65% of consumers conduct online product research before stepping foot in a store, amplifying the need for retailers to optimize digital experiences.  - Showcasing best-in-class digital content should be a priority for every company in the modern era of retailing. • Presenter is unidentified at this time. Could be Owen & Lor, could be Lynne. Otto is supportive of anyone presenting – let’s just get the story right and then go with whoever is best positioned to be the presenter. Note: Otto on vacation in europe on 8/17. • We do have the opportunity to show video over the conference software. Timing / Milestones to get us to 8/17: • Title, abstract, bio and headshot needed by: 6/30 • Final approval on all promo creative: 7/7 • Final presentation / Seed questions due to Symmetri: 8/14 • Tech walk through: 8/14 • Present: August 17th

45. Abstract Brand Square Connected to the celebration of World Photo Day While building a story arch around how to make this presentation relevant for today’s brands, we settled on the following: 1. Tip our hat to the importance of World Photo Day 2. Move from a “hat tip” to how photography will grow in it’s role as a much needed inclusion for “Any time, Any place” Branded Content Creation 3. Utilize the presentation as a demonstration (vs a promotion) of our skills as global Content Creators (with photography deep within our agency DNA) 4. Close with a freshly shot portfolio of photography from our network demonstrating our theme—“The power to make and shape a consumer decision”. 5. Want our audience to walk away saying, “A photo is far more than an image”. it’s an immediate and impactful impression that will lead to a decision in favor of my brand We have instructed our global photo network to instantaneously capture and deliver visual stories that catch the impact of making a decision at its most palpable moment. So now our Brand Square story comes full cycle. We thank the French for the gift they gave the world on Aug 19, 1839. But because today is fast, we move quickly to today. This is a much faster, techno-smarter, far more integrated far less loyal world than it was in 1839. That gift that we got way back then—it is far more useful, more powerful, more instantaneous—and more—much more—useful for brands than it ever was in get ting their stories out there. Thanks, France. 1) Intro/ 2 min: Aug 19th. A date that changed marketing forever. • The date behind World Photo Day originates from the invention of the Daguerreotype, a photographic process developed in 1837. • On January 9, 1839, The French Academy of Sciences announced the daguerreotype process. • On August 19, 1839, the French government purchased the patent and announced the invention as a gift “Free to the World.” • Here today to celebrate what a photo is and does for the world of Marcom 2) Your Brand’s need for Constant Content Creation/ 4 min: Marketing from now on: Consumer/Shopper decisions made every second of every minute of every day. • Marketing is the art (story telling) and the science (tactics and channel planning) of making and shaping decisions. • An almost infinite amount of Content Creation is necessary for this Brave New World of Marketing (and the need will only grow) • Photography will serve as one of the pillars supporting Marketing’s insatiable need for Content Creation: -Captures “brand-to-consumer stories -Emotive -Immediate -Communicates the moment decisions are made. 3) What makes photography today/ 4 min Talent/Technology/Timing • Talent: -Agile -Comfortable with digital communications -Comfortable with change -Open to new forms of Marcom • Technology: -Cameras: Advanced, pocket-sized computers -Elevated lens quality -Affordable -Accessible -Forms a total network interface (Worldwide if needed) • Timing -Camera portal for 27/7 Content Creation -Photographic Content Creation works while you sleep -Ready when Consumer/Shopper is ready 4) The roll of the photo, today/ 4 min What a photo still is. Still does. Can be. • Is: -The fusion of art and science. -Design -Lightting -Composition -Math • Does. -Captures and tells a story. • Can,should and will be: -Making and shaping consumer decisions by capturing the meaning, tension and power of decision making -Taping into and supporting the cultural nuances of decision making -Creating instant bridges and tight connections between brands and consumers 5) Our Content Creation for this Presentation/ 5 min A Celebration and Demonstration of World Photo Day: • Asked our global photographers to capture a moment of decision -The dynamics and tension that comes with it it -The fear and release that comes with it -The optimism and pessimism that comes with it -The insecurity and confidence that comes with it. 6) In conclusion / 2 min The power to make, shape and influence brand decisions at any given moment. • Aug 19: The day brands received a powerful marketing tool—at no cost. • Just now realizing how photography can fill the massive need for Content Creation • Thank you, France • Thank you, Brand Square • Happy World Photo Day

46. PORTRAIT ©2017 Matthews International Corporation. All Rights Reserved. THE Hero Still Images 4 signage ready still images • Each still or series of stills can showcase a sampling of 5 hats • Production will yield signage photography for Fresh Fridays concept • Model casting will focus on a mix of looks to feature both sport and fashion PROJECT STUDIOS SCHAWKSTUDIOS

The Brand Benefits of a Photographic Memory

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