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Brandwatch Masterclass / Categories, Tags, & Rules
Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217
May 8th
, 2014
Agenda
© 2013 Brandwatch | www.brandwatch.com 2
•Defining Tags, Categories, & Rules
•Sorting your data with Tags & Categories
•Automating your Actions via Rules
© 2014 Brandwatch | www.brandwatch.com 3
Tags
Tags / Defined
4
•Allow you to segment data by customer profile, by
emotion, by conversation type or anything you want.
•Can be added automatically with Rules or Bulk
Actions and once applied you can use them to Filter or
Chart your data.
© 2013 Brandwatch | www.brandwatch.com
© 2014 Brandwatch | www.brandwatch.com 5
Categories
Categories / Defined
6
•Provide a structured way to segment your data
•Similar to Tags, but allow you to group related data
attributes with sub-categories
•Can be added automatically with Rules or Bulk
Actions and once applied you can use them to Filter or
Chart your data.
© 2013 Brandwatch | www.brandwatch.com
© 2014 Brandwatch | www.brandwatch.com 7
Rules
Rules / Defined
8
•Allows you to automatically perform
actions on mentions, both in the future &
historically, based on searches & filters
you define.
•Use to automatically tag, categorize or
adjust sentiment of all your mentions in
real time.
© 2013 Brandwatch | www.brandwatch.com
© 2014 Brandwatch | www.brandwatch.com 9
Setting Up in
Brandwatch
© 2014 Brandwatch | www.brandwatch.com 10
Tags
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 11
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 12
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 13
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 14
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 15
Tags / In Action!
© 2014 Brandwatch | www.brandwatch.com 16
© 2014 Brandwatch | www.brandwatch.com 17
Categories
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 18
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 19
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 20
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 21
Categories / In Action!
© 2014 Brandwatch | www.brandwatch.com 22
© 2014 Brandwatch | www.brandwatch.com 23
Automating with
Rules!
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 24
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 25
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 26
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 27
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 28
Recap
© 2014 Brandwatch | www.brandwatch.com 29
•Defining Tags, Categories, & Rules
•How to sort your data
•Automating your Actions with Rules
© 2014 Brandwatch | www.brandwatch.com 30
Questions?

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Brandwatch Masterclass: Categories, Tags & Rules

  • 1. Brandwatch Masterclass / Categories, Tags, & Rules Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217 May 8th , 2014
  • 2. Agenda © 2013 Brandwatch | www.brandwatch.com 2 •Defining Tags, Categories, & Rules •Sorting your data with Tags & Categories •Automating your Actions via Rules
  • 3. © 2014 Brandwatch | www.brandwatch.com 3 Tags
  • 4. Tags / Defined 4 •Allow you to segment data by customer profile, by emotion, by conversation type or anything you want. •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
  • 5. © 2014 Brandwatch | www.brandwatch.com 5 Categories
  • 6. Categories / Defined 6 •Provide a structured way to segment your data •Similar to Tags, but allow you to group related data attributes with sub-categories •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
  • 7. © 2014 Brandwatch | www.brandwatch.com 7 Rules
  • 8. Rules / Defined 8 •Allows you to automatically perform actions on mentions, both in the future & historically, based on searches & filters you define. •Use to automatically tag, categorize or adjust sentiment of all your mentions in real time. © 2013 Brandwatch | www.brandwatch.com
  • 9. © 2014 Brandwatch | www.brandwatch.com 9 Setting Up in Brandwatch
  • 10. © 2014 Brandwatch | www.brandwatch.com 10 Tags
  • 11. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 11
  • 12. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 12
  • 13. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 13
  • 14. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 14
  • 15. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 15
  • 16. Tags / In Action! © 2014 Brandwatch | www.brandwatch.com 16
  • 17. © 2014 Brandwatch | www.brandwatch.com 17 Categories
  • 18. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 18
  • 19. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 19
  • 20. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 20
  • 21. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 21
  • 22. Categories / In Action! © 2014 Brandwatch | www.brandwatch.com 22
  • 23. © 2014 Brandwatch | www.brandwatch.com 23 Automating with Rules!
  • 24. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 24
  • 25. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 25
  • 26. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 26
  • 27. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 27
  • 28. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 28
  • 29. Recap © 2014 Brandwatch | www.brandwatch.com 29 •Defining Tags, Categories, & Rules •How to sort your data •Automating your Actions with Rules
  • 30. © 2014 Brandwatch | www.brandwatch.com 30 Questions?

Notas del editor

  1. **USED COMPUTER
  2. Examples: tracking hashtags, events,
  3. Search for specific rules Shows you what query and action that rules is set to take Can pause or copy rules to other projects
  4. - From these actions, you can also choose to create new Tags & Categories