Jody Brannon highlight some best practices for SEO, for Terry Greene Sterling's

1. “MASTERING” SEO
Ha! No Such Thing... But We’ll Do Our Best
Follow along at slidesha.re/asu-seo
Sept. 22, 2010 By Dr. Jody Brannon, ASU Professor Of Practice, And National Director, News21

2. WHY SHOULD I CARE?
✤ Details matter
✤ Employers care >> journalismjobs.com | mediabistro
✤ What’s a journalist without an audience?

3. Meat and potatoes of SEO*
*Beef & taters?
✤ Google SEO starter's guide (pdf) is filled with lots of stuff,
some irrelevant, but also some helpful.
✤ Ad Words Tool >> bookmark this
✤ SEO best practices (pdf), courtesy News21
✤ Yahoo Style Guide: SEO
Embed keywords where they matter most: in the title, headings, links, metadata (part of your page’s source code), and image and video tags.
✤ SEOmoz: 5-part series on SEO: 1 (general) | 2 (headlines & body copy) |
3 4 5
(linking out) | (social media) | (landing pages)

6. CNN tips: What Matters Most
✤ Headline
✤ Description
✤ File Name