In “Being Mobile”, Martin explores a variety of strategies for mobile web development including responsive design, dedicated mobile sites, and server-side adaptive sites. Sharing anecdotes from his experience on both the client and agency sides, he will help bridge the gap between developers and stakeholders, preparing participants for critical conversations about the mobile web.

1. Photo: Steve Rhodes (ari)
Martin Kuplens-Ewart
Being Mobile Product Designer, BraveNewCode
Saturday, 3 November, 12

2. Hi, I’m Martin
Saturday, 3 November, 12

3. In the next forty-five minutes…
Why Mobile
10 Rules Tactics Questions
Matters
Saturday, 3 November, 12

4. Photo: clarkmaxwell
Why Mobile
Matters
• Reputation
• Sales
• It’s not going to stop…
Saturday, 3 November, 12

5. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

6. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

7. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

8. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

9. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

10. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

11. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

12. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

13. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

14. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

15. 10 Rules
• Be Quick • Streamline Conversion
• Simplify Navigation • Make it Local
• Make it Thumb-Friendly • Join the Dots
• Design for Comprehension • Give Choice
• Keep it Accessible • Listen, Learn, Iterate
Saturday, 3 November, 12

16. Photo: Steve Rhodes (ari)
Tactics
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization /
Dynamic Serving
Saturday, 3 November, 12

17. Tactics
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization /
Dynamic Serving
Saturday, 3 November, 12

18. Tactics
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization /
Dynamic Serving
Saturday, 3 November, 12

19. Tactics
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization /
Dynamic Serving
Saturday, 3 November, 12

20. Comparing Options
Responsive Separate Mobile Server-Side
Theme Site Optimization
Ten Rules 6.5 / 10 8 / 10 9 / 10
Initial Investment $ - $$$ $$$ $ - $$
Content
Maintenance $ $$$ $ - $$
Layout Iteration $$ $ - $$ $
Saturday, 3 November, 12

21. Photo: Jason Cosper (boogah)
Bonus:
M obile ROI
Count all conversions!
• Mobile Sales
• Phone Calls
• Store Locator Clicks
• Store Sales
…
Saturday, 3 November, 12

22. In Review…
Why Mobile
10 Rules Tactics Mobile ROI
Matters
Saturday, 3 November, 12

23. Questions?
Saturday, 3 November, 12

24. Thank you.
Martin Kuplens-Ewart
BraveNewCode Inc.
@bravenewcode | @mkuplens | bravenewcode.com
Saturday, 3 November, 12