2. NETWORKING
IS FUN...
NO REALLY, IT IS
HOW TO LEVERAGE YOUR CONNECTIONS
- ONLINE AND OFFLINE –
TO GET A JOB YOU LOVE

3. OVERVIEW
• Telling your story (craft your elevator pitch)
• What not to talk about (hint: it's yourself)
• A Quick Case Study: Whitney
• Because Networking Makes You Want to
Vom: Ashley
• Crafting Good Networking Emails
• Building Your Online, Social Network
• 10 Dos and Don'ts

4. YOUR PITCH AND WHAT TO TALK
ABOUT
• Know Your Superhero Story
• Have a Call to Action
• Be Positive
• Ask Questions
• Find a Way to Help
• Know When to Shut-up

5. OFFLINE TECHNIQUES
Whitney's case study: Moved to a new city
during recession and hiring freeze -- Very few
professional contacts. Landed a job after 30
conversations and 3 visits. Here's how:
• Targeted list of top employers
• Linkedin research
• Cold emails to ask for information session
• Ask for introductions at end
• Key: Persistence, Know What You Want

6. OFFLINE TECHNIQUES
If Networking makes you want to vom...
• Spend little time focusing on titles
• Just connect with people
• Don't let the jerks bother you
• Remember, it's not a one-off

7. HOW TO CRAFT A KILLER
NETWORKING EMAIL
• Make a connection
• Explain who you are — succinctly
• Flattery gets you everywhere
• Get over your age
• Make a specific request

8. 10 DOS AND DON'TS
DO
• Schedule Information sessions (informal conversations).
They are an incredibly powerful tool
• Always ask for 2 additional connections at the end of
meetings
• Find some common ground to warm up the connection when
sending cold emails
• Treat all talks about your career like an interview (don't
pour your heart out -- know your agenda)
• Use information from your convo. to tailor it, and attach it to
your follow-up email.

9. 10 DOS AND DON'TS
DON'T
• Ask to connect with people without context. Always give
context...whether it's an online or offline connection
• Lose track of what you're trying to do, which is build a
relationship. Listen to people. The goal is not a business card
• Make a connection and then let it go cold. You never know
how or when each contact in your network could help you.
Keep people updated and check in!
• Make the person who you're asking for help work hard to
help you. Make it as easy as possible for them.
• Ever be hesitant to introduce yourself to someone.

10. CONNECT WITH US
Ashley Hoffman
@ashleyhoffman
Linkedin: linkedin.com/in/ashleychoffman
Whitney Parker
@whitneymparker
Linkedin: linkedin.com/in/whitneyparker

11. JOIN US FOR NETWORK
ROULETTE
• Speed networking online
• Timed, chat-based conversations
• Practice: your pitch, asking questions
• Starting right now!
http://www.brazencareerist.com/network-
roulette/nr_findajobyoulove