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Smart Media Tutorial Module 5

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“ Social SEO” Social Media & Search Engine Optimization SEO Goes Social Andrew Bates - Director of Social Media
Out Of Sight, Out Of Mind 95.8% of natural search visits from Google were referred by a result of the first page. eMerketer February 2010
Natural Search Results (SEO) vs. Paid Search Results (PPC) NATURAL PAID PAID PAID PAID NATURAL
Search Engine Optimization Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Temporal Relevance & Google’s Algorithms Fresh – Relevant – Credible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Evolves Caffeine 2009 + Panda 2011 = Real-time Search
What Is Social SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Technical Side Of Social Media Deploy Social Profiles That Google Can “See” & Crawl - Blog - LinkedIn - Twitter - Facebook* (Google Doesn’t Always Play Nice) - Google Profile - Tumblr, Foursquare, Youtube…. And The List Goes On Set Privacy And Sharing Settings To Allow For Indexing Syndicate Relevant Content - Topics - Keywords - Content Links! – Inbound & Outbound - Link The Social Profiles To The Website - Link The Website To The Social Profiles - Utilize Social Sharing Features & Functionality Social SEO Activity - Shares, Retweets, Likes, Google+1 - Comments & Conversation
Implementing SEO & Social SEO With Monthly Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Owning The Page” On Google
Who Is Utilizing Social SEO?
Social SEO Resources Search Engine Journal Mashable TopRank Search Engine Land ClickZ Search Engine Watch Matt Cutts (From Google) EyeTraffic Media (Shameless Plug)
Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @AndrewBates @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com

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Smart Media Tutorial Module 5

  • 1. “ Social SEO” Social Media & Search Engine Optimization SEO Goes Social Andrew Bates - Director of Social Media
  • 2. Out Of Sight, Out Of Mind 95.8% of natural search visits from Google were referred by a result of the first page. eMerketer February 2010
  • 3. Natural Search Results (SEO) vs. Paid Search Results (PPC) NATURAL PAID PAID PAID PAID NATURAL
  • 4.
  • 5.
  • 6.
  • 7. The Technical Side Of Social Media Deploy Social Profiles That Google Can “See” & Crawl - Blog - LinkedIn - Twitter - Facebook* (Google Doesn’t Always Play Nice) - Google Profile - Tumblr, Foursquare, Youtube…. And The List Goes On Set Privacy And Sharing Settings To Allow For Indexing Syndicate Relevant Content - Topics - Keywords - Content Links! – Inbound & Outbound - Link The Social Profiles To The Website - Link The Website To The Social Profiles - Utilize Social Sharing Features & Functionality Social SEO Activity - Shares, Retweets, Likes, Google+1 - Comments & Conversation
  • 8.
  • 9. “ Owning The Page” On Google
  • 10. Who Is Utilizing Social SEO?
  • 11. Social SEO Resources Search Engine Journal Mashable TopRank Search Engine Land ClickZ Search Engine Watch Matt Cutts (From Google) EyeTraffic Media (Shameless Plug)
  • 12. Andrew Bates   Director of Social Media   P - (202) 747-1818 (ext.117)   M - (703) 231-1201 Andrew.Bates@penton.com @AndrewBates @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com