Learn how to use virtual career fairs and networking events to engage students and alumni worldwide. Hear directly from experts at The George Washington University and Penn State on how they successfully use virtual career fairs and networking events!

1. STAYING AHEAD OF THE CURVE:
VIRTUAL EVENTS FOR
CAREER & ALUMNI SERVICES
FEATURING:
CHERYL CLARK BONNER, PENN STATE
MICHAEL STEELMAN, THE GEORGE WASHINGTON UNIVERSITY

2. Follow Discussion on Twitter!
#brazenU
@brazencareerist

3. FEATURED SPEAKERS
Michael Steelman
Director, Alumni Career Services
The George Washington University
Cheryl Clark Bonner
Director, Alumni Career Services
Penn State

4. WHO IS BRAZEN AND WHO AM I?
1. Great content: We’re a
substantive thought leader in
the careers space.
2. Powerful platform: We’re all
about engagement.
Ashley Hoffman
Vice President
Marketing + Strategic
Partnerships

5. TOP UNIVERSITIES - BIG AND SMALL - USE
BRAZEN TO CONNECT AND ENGAGE THEIR
STUDENTS AND ALUMNI ON A
GLOBAL SCALE

6. WHY ARE YOU HERE?
PROVIDING VALUE
TO STUDENTS AND
ALUMNI IS ALL
ABOUT CREATING
ENGAGEMENT

7. Career Fairs
Networking
Receptions
Employer Info
Sessions
OFFLINE EVENTS HAVE GEOGRAPHIC,
FINANCIAL AND OTHER RESOURCE
CONSTRAINTS

8. SO WHAT ABOUT
ONLINE
ENGAGEMENT?

9. Web 1.0: Your Website!
Maybe great content, but likely static

10. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON
UNIVERSITY RECRUITING AND STUDENT/ALUMNI
ENGAGEMENT, BUT IT’S A BROADCAST.
NOT ONE-TO-ONE.

11. How are students and alumni
connecting? Chat.
Low barrier. Intimate but not
intimidating. Quick and easy.

12. THE SOLUTION
CREATE AN ONLINE EXPERIENCE THAT ALLOWS
ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE
ONE-ON-ONE IN AN EASY AND EFFICIENT WAY

13. HERE’S HOW
WE HELP YOU
DO IT.

14. CREATE AND
BE CREATIVE

15. PROMOTE.
GET DATA.
TRACK.

16. CONNECT & ENGAGE
Penn State Alumni Association
Resume
can be
viewed
during
chat
Text-based
conversations for
maximum efficiency
Each
conversation
is timed
Key participant information
is available during chat

17. BUILD & MAINTAIN
Penn State Alumni Association

18. Employer Information Session
Networking Events
Virtual Career Fairs*
Students can connect directly with
Connect students with the best and
Large scale or boutique virtual career
employers at custom open house
brightest alumni from your
fairs can connect students in real-time
university, or get to know students in with employers. A great compliment events that showcase the breadth of a
company’s career opportunities.
a more informal setting. Students can to your existing in-person career fair
find internships, jobs, introductions
engagement.
and mentorship opportunities.
Resume Review
Staff your event with career center
employees, alumni, student
volunteers and outside experts.
When students connect with an
expert they will have 5 to 15 minutes
to ask questions and have their
resume critiqued in real-time.
Virtual Meetups
Compliment your in-person meet-ups
across the country with virtual
meetups that allow alumni from
coast-to-coast, and even worldwide,
to chat in real-time.
Development
Invite your alumni to chat with staff,
students, other alumni and your
development team from the comfort
of their office or home. After the
event, follow up via phone or email.
Post Webinar Chat
Send students to a post-webinar chat
where they can connect with the
webinar presenter and other
attendees to discuss and debate the
topic of the day.
Cross-Major Collaboration
Facilitate exciting new projects
through cross-major collaboration.
For example create new businesses
by matching students in engineering
with students in the business school.
Career Coaching
Staff your event with professional
career coaches or accomplished
alumni to answer student questions,
and coach them on best practices in
applying for jobs and interviewing.
FLEXIBLE AND ALLENCOMPASSING.

19. LET’S HEAR IT
FROM THE
EXPERTS

20. FEATURED SPEAKERS
Michael Steelman
Director, Alumni Career Services
The George Washington University
Cheryl Clark Bonner
Director, Alumni Career Services
Penn State

21. GW Alumni Networking
- OVER 15 EVENTS
SINCE AUGUST 2012
-OVER 1500 STUDENTS
AND ENGAGED
ACROSS 37 STATES
AND MORE THAN 30
COUNTRIES
-ON AVERAGE, 80-100
ATTENDEES FOR EACH
EVENT

22. Penn State Student/Alumni
Networking & Career Fairs
OVER 7 NETWORKING EVENTS IN THE PAST 8 MONTHS.
1 CAREER FAIR; 3 PLANNED FOR FALL 2013. OVER 1000 STUDENTS &
ALUMNI ENGAGED. 30 STATES, 10 COUNTRIES!

23. STAYING AHEAD OF THE CURVE:
VIRTUAL EVENTS FOR
CAREER & ALUMNI SERVICES
We would love to partner and help you!
Contact: Ashley Hoffman; ashley@brazencareerist.com
202.302.8870