Location based services you need to follow outside of foursquare and gowalla. Prepared for pubcon 2010 vegas.

1. THE OTHER PLACES
Beyond foursquare & gowalla
Beyond foursquare & gowalla
Brian Breslin - @brianbreslin
http://infinimedia.com
http://brianbreslin.com

2. Hi I’m Brian

3. THE PLAYERS
• Facebook Places
• SCVNGR
• MyTown
• BrightKite
• Twitter Places
• Yelp

4. So many choices
So little time
Which should I pay attention to?
Which should I pay attention to?
Which should I pay attention to?

5. SVNGR
• Growing fast, but on top of
fb places back
• Very little value pro to
consumers and venues
• Adapting quickly
• Very pro business
• Keep an eye out for it

6. BRIGHTKITE
• Super early to market
• Losing market share
• Shifting focus to messaging
• Not worth spending time
on

7. MyTown
• Super popular 3.5M users
• but most are teenagers
• Most game oriented of the
bunch.
• Definitely worth paying
attention to if you market
to 11-17 year olds

8. Twitter Places
• Not super clear yet
• Cannot create venues
• Some users can claim
venues
• Less about driving users to
a place, more about
context of a place

9. Yelp
• New entrant into mobile
location space
• 2-3Million users
• Avg age is 25+ well heeled
• Key amongst restaurants,
bars, and services
• New services with deals
and rewards

10. Facebook Places
• THE key to watch
• Already on 100M active
devices.
• Deals recently introduced
• Rewards cards could be
huge business

11. Facebook Places
• Incentivize
spreading/sharing
• Make deals INHERENTLY
viral
• Ties into your existing
pages
• Could be $1B business by
itself.

12. Facebook Places
• Ties your marketing plans
from discovery (ppc) to
connecting (fan page) to
engaging (physical places)
• THE most important as it
could present a competitor
to both groupon and
foursquare

13. What’s next?
• Point of sale integrations
• More sophisticated incentives
• Mobile payments....

14. Thanks!
@brianbreslin
brianbreslin@gmail.com
http://brianbreslin.com
http://infinimedia.com