Brian Breslin - Wordcamp Miami 2012

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Brian Breslin

WordCamp Miami 2012 presentation on the business of WordPress ecosystem.

Tecnología Empresariales

The WordPress
Ecosystem in 2012
Brian Breslin
@brianbreslin
http://brianbreslin.com

Saturday, February 18, 12

Market Size

71 MILLION Blogs worldwide

~35M on Wordpress.com <- Future target

Self Hosted 36M+ <- Current target market

Saturday, February 18, 12

Ecosystem Size*
*Back of napkin math

36Million sites self hosted. Assume average
user hosts ~2 wp installs

18M hosting accounts @ Average cost
between $5-10 each

18M * $7.50 = $135M/m in hosting alone

Premium theme market ~$30M/year

Saturday, February 18, 12

Ecosystem Size*
*Back of napkin math

Total market size of all WordPress speciﬁc
sales: roughly $100M/year

Saturday, February 18, 12

Top Revenue Streams
Themes

Plugins

Hosting

Support/Services

Saturday, February 18, 12

Biggest Players

Automattic

WooThemes

Envato/Themeforest

Saturday, February 18, 12

PressBackup.com
Saturday, February 18, 12

My experiences
PressBackup

Launched Feb 2011

~20,000 downloads

~0.5% Paying users

Saturday, February 18, 12

PressBackup Lessons

Plugin discovery is still hard

Free to premium conversion is difﬁcult

Cheap/free mentality difﬁcult to overcome

Free version necessary for distribution

Saturday, February 18, 12

PressBackup Customer
Sources
75% of all users originate on Wordpress.org
plugin repository

60% of paying users originate from organic
search - 20% from PPC

SEO/Search engines 2nd biggest trafﬁc
source

Saturday, February 18, 12

How the ecosystem
could improve
“App Store” for premium themes/plugins

WordPress.com Premium theme market grows
(28 themes at moment)

More marketplaces

Saturday, February 18, 12

What’s next?

Wordpress evolves as a platform (API)

Wordpress evolves as a CMS

Wordpress

Saturday, February 18, 12

Brian Breslin
http://brianbreslin.com
@brianbreslin

Saturday, February 18, 12

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Brian Breslin - Wordcamp Miami 2012

1. The WordPress Ecosystem in 2012 Brian Breslin @brianbreslin http://brianbreslin.com Saturday, February 18, 12

2. Market Size Saturday, February 18, 12

3. Market Size 71 MILLION Blogs worldwide ~35M on Wordpress.com <- Future target Self Hosted 36M+ <- Current target market Saturday, February 18, 12

4. Ecosystem Size* *Back of napkin math 36Million sites self hosted. Assume average user hosts ~2 wp installs 18M hosting accounts @ Average cost between $5-10 each 18M * $7.50 = $135M/m in hosting alone Premium theme market ~$30M/year Saturday, February 18, 12

5. Ecosystem Size* *Back of napkin math Total market size of all WordPress speciﬁc sales: roughly $100M/year Saturday, February 18, 12

6. Top Revenue Streams Themes Plugins Hosting Support/Services Saturday, February 18, 12

7. Biggest Players Automattic WooThemes Envato/Themeforest Saturday, February 18, 12

8. PressBackup.com Saturday, February 18, 12

9. My experiences PressBackup Launched Feb 2011 ~20,000 downloads ~0.5% Paying users Saturday, February 18, 12

10. PressBackup Lessons Plugin discovery is still hard Free to premium conversion is difﬁcult Cheap/free mentality difﬁcult to overcome Free version necessary for distribution Saturday, February 18, 12

11. PressBackup Customer Sources 75% of all users originate on Wordpress.org plugin repository 60% of paying users originate from organic search - 20% from PPC SEO/Search engines 2nd biggest trafﬁc source Saturday, February 18, 12

12. How the ecosystem could improve “App Store” for premium themes/plugins WordPress.com Premium theme market grows (28 themes at moment) More marketplaces Saturday, February 18, 12

13. What’s next? Wordpress evolves as a platform (API) Wordpress evolves as a CMS Wordpress Saturday, February 18, 12

14. Brian Breslin http://brianbreslin.com @brianbreslin Saturday, February 18, 12

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