18. In my opinion in a few months time, brands will be using SM mostly for customer service and support so that the call center and other customer channels work tasks will be fresher than usual.* e-marketer 2009 Research
25. These growing budgets make SM more attractive platform. This is where the problems began!*E-marketer social media spending report
26. THE MOST DISCUSSES TOPICS OF SM: MEASUREMENT The measurement of SMmarketing is STILL the biggest problem! And STILLNO clear answer!
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28. “SMwill continue to exist and it will be lead by social media specialists.”Jim Tobin – IgniteCom.
29. THE MOST DISCUSSED TOPIC OF SM MARKETING: EXPERTISE Who will control SM for brands? In my opinion ; SM must be managed INTERNALLYbybrands digital marketing team or marketing team with the help of a digital marketing consultant.
37. 12 TO DO’S OF A MARKETER BEFORE A BLIND JUMP TO SM Set your rulesof engagement clear, no gap! Use the identified keywords to find the details of SM influencers who are driving the conversations. Keep in mind that these SMinfluencers are NOTalways your customers. You should care about their impact on your revenue stream will be so useful for you.
38. 12 TO DO’S OF A MARKETER BEFORE A BLIND JUMP TO SM No rush! Before a blind jump, watch the topinfluencers SMcontent to position your branding tone. Submit comments on the blogs ofinfluencers . If you havea blog, addthem to your blog roll. Write reference posts,give links,usetrackbacksto influencers blogs. Try to engagethemin online dialog between your blogs andwith othersto develop relations.
64. STEPS OF SM MARKETING – CONTENT- HOW TO ANSWER? Your product sucks! Thank you for your comment! Can you please share more with us to improve? / We are aware of this problem. We are doing... to fix it.
65. STEPS OF SM MARKETING – CONTENT- HOW TO ANSWER? I have a question about your product You can find the information on (link), on our web site, we wrote a blog post about this problem,...