Twitter continues to be an exciting platform for professional speakers to grow their speaking business and advance their public speaking career. This presentation gives insight into social media generally and Twitter specifically and offers very practical advice for using the platform for building your personal brand as professional speaker.

1. A little bird told me
Brendan Ihmig
Tweet your way to a greater stage
www.brendanihmig.com

2. When you've got 5 minutes to fill,
Twitter is a great way
to fill 35 minutes
Matt Cutts via @mattcutts
“ “
534K Followers on Twitter

3. Top Social networks (Jan 2017)
300
305
317
600
632
846
877
1000
1013
1871
SNAPCHAT
BAIDU TIEBA
TWITTER
INSTAGRAM
QZONE
WECHAT
QQ
FB MESSENGER
WHATTSAPP
FACEBOOK
0 200 400 600 800 1000 1200 1400 1600 1800 2000
Ranked by Monthly Active Users (MAU)
Users in millions
Source: www.smartinsights.com

4. Top Social networks (Jan 2017)
106
150
300
317
600
1871
LINKEDIN
PINTEREST
SNAPCHAT
TWITTER
INSTAGRAM
FACEBOOK
0 500 1000 1500 2000
Ranked by Monthly Active Users (MAU)
Users in millions
Source: www.smartinsights.com

5. Top eSpeakers Twitter Survey
20%
10%
30%
30%
10%
Total Followers (Average = 9441)
Under 1 000
1 000 - 5 000
5 000 - 10 000
10 000 - 25 000
Over 25 000
Source: www.espeakers.com + www.twitter.com

6. Top eSpeakers Twitter Survey
10%
20%
30%
30%
10%
Total Tweets (Average = 7121)
Under 2 500
2 500 - 5 000
5 000 - 7 500
7 500 - 10 000
Over 10 000
Source: www.espeakers.com + www.twitter.com

7. Top eSpeakers Twitter Survey
0%
40% 40%
10%
0%
10%
0%
2007 2008 2009 2010 2011 2012 2013
Join Date
Join Date
Source: www.espeakers.com + www.twitter.com

8. On Twitter, we get
excited if someone follows us.
In real life, we get really scared
and run away
Unknown
“ “
??? Followers on Twitter

9. Optimise your Twitter profile
Name
Photo
Header
Bio
Location
Link
Theme

10. Iterate your Twitter bio
Keywords
Personality
Editing

11. The best way to engage
honestly with the marketplace via
Twitter is to never use the words
"engage," "honestly,“
or "marketplace
Jeffrey Zeldman via @zeldman
“ “
355K Followers on Twitter

12. Create Twitter lists
Topical
Speakers
Interests

13. A creative idea plus
a fresh network is the best way
to go from zero to millions
Jonah Peretti via @peretti
“ “
70.5K Followers on Twitter

14. Like, retweet and reply
Like
Retweet
Reply

15. Twitter tactics
Post, retweet, like and follow
Quotes
Facts
Tips
Party

16. Twitter is not a technology.
It's a conversation.
And it's happening with
or without you
Charlene Li via @charleneli
“ “
105K Followers on Twitter

17. Brendan Ihmig
081 288 0708
info@brendanihmig.com
www.brendanihmig.com