This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.

1. I’M MOBILE
WHO’S COMING
WITH ME?
Brendan G. Lim
@brendanlim
brendan@intridea.com

2. WHO AM I?
Brendan G. Lim
Director of Mobile Development @ Intridea, Inc.
@brendanlim
brendan@intridea.com
http://intridea.com
http://github.com/brendanlim

3. WHO HAS A PHONE?

4. WHO DOESNT HAVE A
SMARTPHONE?

5. MOBILE
IS EVERYWHERE

6. Flickr - Phillip Kilinger
78% Penetration rate in the US

7. Flickr - Sprengben
163% Penetration rate in Hong Kong

8. Over 50
countries with
penetration rates
greater than
100%

9. The average person
has more than one
mobile phone

10. Flickr - Scott Beale / Laughing Squid
The iPhone Revolution

11. * Multi-touch
* Sleek apps
* Unique form-factor
* App Store
* iPhone SDK

12. Flickr - Stillframe
We seldom use our phones
as a “phone” these days

13. 93% Of iPhone users have
downloaded an app
66% Of Smartphone users have
downloaded an app

14. 76% Of iPhone users check their
e-mail at least once a day
35% Of Smartphone users check their
email at least once a day

15. 80% Of iPhone users use it to
browse the web
48% Of Smartphone users use it to
browse the web

16. MOBILE
IS THE WEB

19. “We think there is a potential to actually make
this mobile web better than the PC web”
- Jonathan Rosenberg, Google

20. MOBILE
IS THE 7TH
MASS MEDIA

21. 1 Printing Press
2 Recordings
3 Radio
4 Cinema
5 Television
6 Internet
7 Mobile

22. MOBILE
DOES EVERYTHING
1-6 CAN DO

23. * Completely personal
* Always on
* Always with you
* Built in payment channel
* Aware of context

24. MOBILE IS
CONTEXTUALLY
AWARE

25. “...there are now over 6000 location-aware
iPhone apps, 900 Android apps and 300
BlackBerry apps.”
- Skyhook Wireless

26. 15,500,000+
Check-Ins
1,400,000+
Venues Created

27. 15,500,000+
Check-Ins
1,400,000+
Venues Created
Within 1 Year

28. Layar

29. Car Finder

30. MOBILE
MAKES
$$$$$$

31. Apps 150,000+
Downloads 3,000,000,000+
Free 75%
Avg. Price $2.43

32. Apps Downloaded
Per Second 350

33. Gartner Mobile App Store Predictions
2009 2010 2013
Downloads 2.5 4.5 21.6
Revenue $4.2 $6.8 $29.5
(in billions)

34. MOBILE
IS THE
ENTERPRISE

35. Flickr - tarl.eledhwen
Big businesses recognize
the importance of mobile

36. Mobile for
Marketing

37. Mobile Connects You With Co-Workers

38. MOBILE
IS CHANGING

39. Flickr - iLounge
“My Mom’s next computer is
going to be an iPad.”

40. * More real estate
* More power
* New use cases
* New environments

41. MOBILE
IS NEW
OPPORTUNITIES

42. QUESTIONS?
@brendanlim
brendan@intridea.com