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Advertising Techniques
- 2. Advertising Techniques What creates the need?
- 3. Advertising Techniques What creates the need? “Buy it for me now!”
- 4. Objectives
- 5. Objectives • To recognize different advertising techniques
- 6. Objectives • To recognize different advertising techniques • To understand the qualities of a good ad
- 7. Objectives • To recognize different advertising techniques • To understand the qualities of a good ad • To think critically about how ads are created and how ads target teenagers
- 8. A.I.D.A
- 9. A.I.D.A 1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
- 10. A.I.D.A 1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures 2. Arouses interest: good word choice, addresses a need.
- 11. A.I.D.A 1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures 2. Arouses interest: good word choice, addresses a need. 3. Creates desire: uses propaganda techniques to make you believe you that this product has benefits you need.
- 12. A.I.D.A 1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures 2. Arouses interest: good word choice, addresses a need. 3. Creates desire: uses propaganda techniques to make you believe you that this product has benefits you need. 4. Causes action: gets results. Sells the product to the targeted audience.
- 16. Advertising Techniques • Bandwagon • Testimonial
- 17. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal
- 18. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal • Plain Folks
- 19. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal • Plain Folks • Patriotism
- 20. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal • Plain Folks • Patriotism • Facts and Figures
- 21. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal • Plain Folks • Patriotism • Facts and Figures
- 23. More Techniques…
- 24. More Techniques… • Expert Opinions
- 25. More Techniques… • Expert Opinions • Logical Appeal
- 26. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization
- 27. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization • Transfer/Emotional
- 28. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization • Transfer/Emotional • Repetition
- 29. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization • Transfer/Emotional • Repetition • Humor
- 30. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization • Transfer/Emotional • Repetition • Humor
- 31. Bandwagon
- 32. Bandwagon • Persuasive technique that invites you to join the crowd.
- 33. Bandwagon • Persuasive technique that invites you to join the crowd. • Everybody’s doing it!
- 34. Bandwagon • Persuasive technique that invites you to join the crowd. • Everybody’s doing it! • Often uses weasel words
- 35. Bandwagon • Persuasive technique that invites you to join the crowd. • Everybody’s doing it! • Often uses weasel words
- 36. Testimonial
- 37. Testimonial • Statement endorsing an idea/ product by a prominent person.
- 38. Testimonial • Statement endorsing an idea/ product by a prominent person. • Product can be inside or outside particular field.
- 39. Testimonial • Statement endorsing an idea/ product by a prominent person. • Product can be inside or outside particular field. • Musical artists,
- 40. Testimonial • Statement endorsing an idea/ product by a prominent person. • Product can be inside or outside particular field. • Musical artists, • Sports giants,
- 41. Testimonial • Statement endorsing an idea/ product by a prominent person. • Product can be inside or outside particular field. • Musical artists, • Sports giants, • Actors/actresses
- 42. Testimonial • Statement endorsing an idea/ product by a prominent person. • Product can be inside or outside particular field. • Musical artists, • Sports giants, • Actors/actresses
- 43. Snob Appeal
- 44. Snob Appeal • Aims to flatter
- 45. Snob Appeal • Aims to flatter • Makes the insinuation that this product is better than others… Thus, those that use it are too.
- 46. Snob Appeal • Aims to flatter • Makes the insinuation that this product is better than others… Thus, those that use it are too. • “Avant Garde” ahead of the times.
- 47. Snob Appeal • Aims to flatter • Makes the insinuation that this product is better than others… Thus, those that use it are too. • “Avant Garde” ahead of the times.
- 48. Plain Folks
- 49. Plain Folks • Opposite of Snob Appeal
- 50. Plain Folks • Opposite of Snob Appeal • Identifies product/idea with a locality or country
- 51. Plain Folks • Opposite of Snob Appeal • Identifies product/idea with a locality or country • Practical product for ordinary people.
- 52. Plain Folks • Opposite of Snob Appeal • Identifies product/idea with a locality or country • Practical product for ordinary people.
- 53. Patriotism
- 54. Patriotism • Purchase will display love of country.
- 55. Patriotism • Purchase will display love of country. • Person will financially help the country.
- 56. Patriotism • Purchase will display love of country. • Person will financially help the country.
- 57. Facts and Figures & Statistics
- 58. Facts and Figures & Statistics • In this persuasive technique, numbers, tables, and graphs are used to show statistics of both sides.
- 59. Facts and Figures & Statistics • In this persuasive technique, numbers, tables, and graphs are used to show statistics of both sides.
- 60. Expert Opinions
- 61. Expert Opinions • Want to prove something is true? Get a doctor to recommend it!
- 62. Expert Opinions • Want to prove something is true? Get a doctor to recommend it!
- 63. Logical Appeal
- 64. Logical Appeal • If I give enough good reasons I can’t possibly be wrong
- 66. Glittering Generalisation • Using simple phrases that sound good but have no real value or meaning.
- 67. Glittering Generalisation • Using simple phrases that sound good but have no real value or meaning.
- 68. Transfer or Emotional Appeal
- 69. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user
- 70. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t.
- 71. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love
- 72. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame
- 73. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth
- 74. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth • Power
- 75. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth • Power • Attractiveness
- 76. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth • Power • Attractiveness • Fear
- 77. Transfer or Emotional Appeal • Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth • Power • Attractiveness • Fear
- 78. Repetition
- 79. Repetition • Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product
- 80. Repetition • Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product • Repeating something helps you remember the product or ad
- 81. Repetition • Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product • Repeating something helps you remember the product or ad
- 82. Humour
- 83. Humour • Everyone likes a laugh.
- 84. Humour • Everyone likes a laugh. • Ideally your ad is funny enough for people to talk about - that’s free advertising!
- 85. Humour • Everyone likes a laugh. • Ideally your ad is funny enough for people to talk about - that’s free advertising!
- 86. Slogan
- 87. Slogan • A catchword or phrase loaded with emotion
- 88. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition
- 89. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition • Clever and easy to remember
- 90. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition • Clever and easy to remember • Often a melody you already know
- 91. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition • Clever and easy to remember • Often a melody you already know • Maybe she’s born with it....
- 92. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition • Clever and easy to remember • Often a melody you already know • Maybe she’s born with it....