Presentation and workshop for APAP 2019 on Emerging Digital Fundraising Pathways.

1. 2019 APAP Conference
Increasing Contributed Revenue
through Emerging Digital
Fundraising Pathways
Presented by
Dr. Brett Ashley Crawford and Gillian Kim

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Yandow, Heather. “To Boost Individual Donor, Giving, Nonprofits Need a Plan“, December 1, 2015. https://ssir.org/articles/entry/to_boost_individual_donor_giving_nonprofits_need_a_plan.

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"BidPal Software Scales to Host a Record-Breaking 91 Events in a Single Weekend." Marketwire. July 21, 2016. Accessed March 01, 2018. http://www.marketwired.com/press-release/bidpal-
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"The Pine School: Betting on Higher Revenue," OneCause, March 06, 2015, accessed April 09, 2018, https://www.onecause.com/thepine-school-betting-on-higher-revenue/.

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Barriers in General
Barriers by Budget Size

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35. Primary Goal
To acquire new donors
CRM Integration
58.1% of the respondents
were not integrating with
digital fundraising tools
Technology
Facebook Nonprofit is
the most used digital
fundraising tool and
SMS is the least one
Geographical Difference
Eastern states use digital
tools more than Midwest
and Western states

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40. Thank You
brett@cmu.edu; @brettashley13
gilliank@gmail.com
Slideshare: Brettashley13
https://amt-lab.org
@techinthearts