Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy

2. Today’s Mission

3. The Road #rshouston

4. Social Recruitment In Simple Terms

5. 3 Things Every Company Needs

6. Social Media FAQs

8. www.facebook.com/pursuethepassion

9. www.youtube.com/pursuethepassion

10. www.twitter.com/thatpassionguy

11. www.pursuethepassion.com

12. Our Boss

13. Saw a changing world…

14. Saw us

15. Social Media Managers

16. Social Recruitment in Simple Terms

17. Social Recruitment is an Online Career Fair*

18. You Set Up a Booth

19. You Talk to People

20. You Get People To Apply

21. 3 Things That Need to be Part of Your Strategy

22. Significance www.facebook.com

23. 400 million active users.

24. 50% of those active users log in on any given day.

25. Average user spends 55 minutes per day

26. More than 5 billion pieces of content shared each week.

27. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds

29. Facebook is an Internet > =

30. Facebook has given small companies a presence. www.facebook.com/thedriskill

31. It’s given big business a personality. www.facebook.com/sportchaletcareers

32. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital

33. How do you use Facebook to recruit?

34. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php

35. Post Media

36. Create a content schedule

38. Get 25 fans

40. Then, promote to the masses

41. Step 3: Include Your Jobs

42. Make Content Sharable www.facebook.com/hcssdreamjobs

43. ZachHubbell www.twitter.com

44. Why? #rsdfw

46. Listen and Start Conversations…

47. Listening to Candidates

48. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." #rshouston

49. Respond & Answer Questions … Questions usually come in through your @replies tab.

50. Last, but not least … promote your jobs.

51. Twitter- A search engine too popular to be ignored. www.twitter.com

52. #3 Home Base

54. Top 4 Social Media FAQ’s

55. How Do I Get Buy In?

56. Are your candidates using social media?

57. PPC Ads

58. Are Your Competitors Using Social Media?

59. Think about the new workforce.

60. Just Do It.

61. How Do I Measure Social Media?

62. Number of Fans & Followers

63. Number of Interactions

64. Interactions = Advertisements

65. Traffic

68. What Do You Do About Negative Comments?

69. People are more conscious of what they say.

70. Turn a Negative Into a Positive.

71. Delete & Block.

72. Let Your Community Handle It.

73. Prohibit it from ever happening.

75. How much time should I spend?

77. You Get Out What You Put In

78. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook