Leadership and Marketing Slides by Brett Moran

1. Build
A
Tribe
Make
A
Massive
Difference
Leave
Your
Legacy!

3. 1. 6
Pillars
Of
Leadership
–
the
highly
effective
habits
of
true
leadership
and
why
these
are
important
for
your
business,
success
and
overall
happiness?
2. Marketing
101
-­‐
how
to
use
FB
&
YT
to
market
authentically
and
profit
from
your
passion
(without
it
costing
you
a
small
fortune)
Plus
designing
a
fresh
website
that
boosts
your
business!
3. Networking
-­‐
why
connection
is
the
KEY
to
your
success
and
how
to
make
every
engagement
and
interaction
count!

5.  Inspired
others
through
emotion
-­‐
taught
millions
of
people
worldwide
how
to
live!
 Supported
his
family
–
and
helped
them
understand
the
bigger
picture,
helped
them
to
find
the
true
meaning
of
his
life
and
theirs
 Took
action
-­‐
set
a
clear
vision,
created
a
mission
statement
for
his
last
months,
truly
lived
his
quest,
lead
us
to
look
within
 Shifted
paradigms
–
not
just
an
attitude
change,
but
a
complete
shift!
(Stephen
Covey)

6.  Fears
–
you
stop
dead
in
your
tracks,
fear
of
failure/success
bocks
you,
you
feel
you’re
not
good
enough,
no
way
to
make
it
happen,
mindset
trips
you
up
 Procrastination
–
waste
time
on
meaningless
tasks,
worry
and
stuck
in
negative
patterns,
get
distracted
by
shinning
objects,
new
ideas!
 Old
Story
-­‐
holds
you
back,
BORING
zzzzzzzzzzzzzzzzzzzzzzzzz
 Belief
-­‐
“who
am
I
teach
others”
“All
the
technology
is
to
overwhelming”
“I'll
never
make
a
difference”
“Its
too
hard!”
 Confused
-­‐
never
truly
satisfied,
know
you
can
do
more
but
frustrated
with
yourself,
deep
yearning
to
be
free,
to
find
your
purpose
make
a
difference
and
go
for
it,
but
something
blocks
you!

7. 1. Vision
with
Purpose
–
what
is
your
life's
works?
what
are
you
here
to
do
and
what
will
you
leave
behind?-­‐
leaders
see
it,
they
feel
it,
then
become
it
2. Awareness
–
they
know
they
have
limiting
beliefs,
they
investigate
and
focus,
(fight
procrastination,
fear
and
failure)
3. Action
–
they
are
determined,
they
create
strong
will
power
and
new
beliefs,
they
never
give
up
and
always
move
forward
(even
when
there
moving
back)
4. Connection
–
they
make
it
count
and
plant
seeds
along
the
way,
no
body
likes
to
be
told
to
change
s0
they
inspire
with
enthusiasm
and
then
lead
the
way!
5. Shift
Paradigms
–
help
others
see
the
bigger
picture
and
shift
their
own
paradigms
(Stephen
Covey)
6. Transformation
–
a
GREAT
leader
is
always
looking
within,
evaluating,
questioning
and
analyzing
him/her
self
to
see
if
they
are
matching
up
to
their
vision
and
their
purpose
in
life
or
living
form
their
ego,
fears
and
the
illusion!

8.  Excited
me
 Empowered
me
 Inspired
me
 Valued
me
reminded
me
 Fun
to
be
around
 Helped
me
understand
bigger
picture
 Helped
me
align
with
my
purpose
 Trusted
me
 Engaged
with
me
 Encouraged
me
to
take
risks
–
they
took
risks
too
 Helped
me
believe
 Made
me
feel
part
of
something
 Cared
for
my
authentic
success
 Challenged
me
to
go
for
it
 Very
competent
in
what
they
were
saying
and
doing
 They
did
with
me
or
before
me
 Had
the
same
impact
on
others
that
they
were
are
around
 Lit
me
up
and
charged
me
so
I
was
raring
to
go

9.  Leaders
ask
questions,
inspire
and
then
teach
 Leadership
is
a
relationship
 It
is
a
resonate
relationship
(emotions
evoke
change
deep
change)
 Leaders
are
in
tune
with
others
and
are
on
the
same
wave
length
(this
is
how
you
build
a
tribe
of
transformational
agents)

10.  (PSI)
Positive
Social
Impact
 They
aid
and
support
others
in
accomplishing
a
common
task
 They
organize
groups
of
people
to
achieve
a
common
goal,
one
that
leads
them
to
happiness
and
success
 Create
and
empower
more
leaders,
to
take
responsibility,
take
action
and
make
change!

11.  I
figured
out
a
long
time
ago
that
the
normal
path
to
living
(society)
is
not
geared
up
to
make
us
happy
 It
regenerates
and
conditions
a
society
of
zombies,
imposes
limited
beliefs,
people
are
lost
and
lose
meaning
of
this
magnificent
gift
(always
remember
you
are
here
to
create
expand
and
experience)
 The
old
way
of
living,
drink,
drugs
and
my
conditioning
only
brought
me
more
of
the
same
negative
results
which
I
didn’t
want
(cause
&
effect)
 So
I
looked
within
and
then
followed
my
passion!

12.  Started
out
in
a
drug
and
alcohol
drop
in
center
volunteering
(no
cash,
at
college,
working
in
a
factory
till
4am)
 Won
a
princes
trust
award
and
other
grants,
volunteered
in
a
youth
centers,
went
to
a
hospice
to
understand
the
meaning
of
life
 Set
up
groups,
gave
talks
in
prison,
and
followed
my
passion
plus
my
purpose
 Featured
in
the
film
Choice
Point
with
Richard
Branson,
Jack
Canfield,
Desmond
Tutu
and
many
more
 Africa
and
other
projects
are
calling
-­‐
gives
my
life
deeper
meaning,
appreciation
and
ignites
incredible
energy,
adds
purpose
and
fulfillment
and
connects
a
lot
more
to
the
true
nature
within
all
of
us

13.  Suggests
that
our
true
nature
is
love
and
that
kindness
and
connection
are
key
 That
we
are
born
to
help
each
other
along
the
way,
to
serve
one
another,
to
be
kind,
to
experience,
that
we
are
all
the
same
family
 I
fully
agree,
I
know
we
are
here
to
feel
alive,
to
experience
life,
to
inspire,
to
create
our
own
paths,
to
share
what
we
know
with
those
who
need
it
and
then
lead
the
way!

14. “Success
is
not
about
how
much
money
you
make,
its
about
the
difference
you
make
in
other
peoples
lives”
~
Michelle
Obama

15.  Wiggle,
shake
your
body
out…
 Rotate
your
hands
in
a
circle
motion,
move
fast…
 Jump
up
and
down,
energies
your
body…
 Place
your
hand
on
your
heart…
 Close
your
eyes


16.  Feel
your
heart
pounding
against
your
chest,
be
thankful
for
it,
all
that
it
does,
attracts
and
connects
you
to
–
really
feel
it
 Bring
to
mind
the
memories
that
you
are
truly
grateful
for,
your
first
born,
a
marriage,
your
first
pet
 Now
see
these
pictures
in
your
mind,
feel
them
flow
through,
turn
the
emotions
up,
go
back
as
far
as
you
can
and
be
grateful
 Smile
like
a
Cheshire
cat
and
picture
in
your
mind
where
will
be
in
3-­‐5
years.
How
will
your
business
look,
your
health,
your
happiness,
see
yourself

17. “If
you
work
for
it,
stretch
yourself,
look
within
and
come
from
your
true
passion,
your
destiny
will
pull
you
towards
your
purpose
”
~
Common
Sense
Proverb

18.  You
inspire
through
emotions
and
see
the
best
in
others,
can
sense
their
potential
and
see
their
vision
(even
if
they
can’t)
 Resonate
with
your
tribe,
you
are
on
the
same
wave
length
and
you
have
awareness
(now
you
have
awareness
you
have
a
choice)
 Encourage
others
to
step
outside
of
the
box
and
face
theirs
challenges,
use
enthusiasm
and
have
fun!
 Support
and
care,
connect
and
communicate
with
your
audience
 Always
think:
1. Who
do
I
lead?
2. How
do
I
lead?

19. Up
Next…
Marketing
101
And
The
Power
Of
Social
Media!

20.  Therapist?
 Practitioner?
 Coach?
 Consultant?
 Brand?

Author?
 Change
Agent?
 Visionary?
 Small
Business
Owner?
 Leader?

22. Money
is
the
root
of
all
evil!
Money
doesn’t
make
you
happy!
I
should
give
everything
away!
Marketing
Is
sleazy!
People
are
only
after
the
money!

23. 1. You
Worry
About
Money
–
the
little
voice
in
the
back
of
your
head
doesn't
stop
2. You
Feel
Overwhelmed
&
Tired
–
feel
like
giving
up,
starting
again,
or
worse
3. You’re
Stressed
-­‐
not
sure
where
the
money
is
going
to
come
from,
cant
pay
the
bills
4. You
Procrastinate
–
keep
putting
off
the
one
thing
that
will
make
a
HUGE
difference
in
your
business
so
scrap
by
5. You
give
it
away
For
Free,
think
you’re
not
worth
it
,(this
doesn't
help
you
or
your
client
value
the
process)
6. You
Don’t
Know
What
To
Charge
-­‐
your
services,
business
ideas
fizzle
out
7. No
list
-­‐
no
attendees
,
clients
no
money!

24.  Talk
to
your
followers
and
your
clients,
connect,
inspire
and
discover
what
they
really
want
(then
connect
to
their
needs
and
offer
it
to
them)
 All
your
marketing
material
must
be
talking
to
their
fears,
frustrations,
wants,
needs
&
desires,
this
is
how
you
lead
and
inspire
 When
you
connect
to
what
they
want,
give
them
what
they
need,
always
go
deeper
to
ignite
transformation,
you
are
a
catalyst
for
deep
change
(CRI
Drop
In
Centre)
 You
have
the
solutions
to
help
them
solve
their
problems,
what
benefits
do
your
offer,
how
much
is
that
worth
to
a
person?
(Paul)
 Who
is
your
client
avatar,
enter
the
conversation
they
are
having
inside
their
head,
talk
to
them
not
at
them!
 People
need
to
know
you,
like
you
and
trust
you
before
they
work
with
you!

25.  Google
has
changed
its
algorithm
and
wants
your
website
to
add
value
to
peoples
lives
(Penguin
2.o)
 The
Penguin
was
put
in
place
to
stop
people
cheating,
adding
too
many
SEO
back
links
 Add
value
and
you
will
be
rewarded,
this
is
authentic
marking
and
pioneering
leadership!
 Collect
emails,
build
a
tribe
of
followers
and
add
value
to
their
lives
 Think
blog,
think
video,
think
creative
and
simple
 “The
Digital
Revolution”
is
only
going
to
get
BIGGER!

29.  10
week
webinar
program
–
how
to
write
your
book,
shoot
your
videos
with
confidence,
write
your
blogs,
be
a
leader,
eliminate
your
fears
of
public
speaking,
remove
limiting
beliefs
and
so
much
more
 Extra
FREE
webinars
–
we
gave
away
crazy
bonuses
and
invited
expert
guests
to
join
us
 A
full
lifetime
membership
-­‐
with
downloads,
Ning
community
for
everyone
to
connect
(created
a
mini
tribe)
 Valued
at
£347

31. “I
gained
so
much
from
Brett
and
Sasha’s
inspiring
10
week
Authentic
Messenger
program.
It
was
Value
for
Money
and
so
much
more.
They
were
more
than
generous
with
their
information
and
time,
providing
tutorial
webinars,
but
not
just
one
a
week,
often
about
3
a
week.
Sometimes
I
couldn’t
keep
up,
but
Bret
rapidly
set
up
a
website
where
we
could
download
and
listen
to
the
recordings
again.
There
were
also
some
inspiring
and
relevant
talks
by
other
masters,
speaking
on
subjects
related
to
this
training.
I
looked
forward
to
listening
to
the
webinars
every
week
and
found
the
contact
with
other
members
of
the
group
via
a
social
network
site
to
be
invaluable.
It
was
so
exciting
to
overcome
blocks
which
had
prevented
me
from
moving
forwards
with
my
true
passions
and
desires
for
years.
Bret
and
Sasha
were
enthusiastic,
humorous
and
authentic
all
the
way
through
and
continued
supporting
and
assisting
us
during
the
step-­‐by-­‐step
training
–
they
certainly
know
how
to
walk
their
talk!
Many
thanks
to
you
both.
I
look
forward
to
further
work
with
you”
~
Nicky
Minter

32.  Generated
$10k
in
sales
before
we
made
it!
 Now
it
is
built
we
will
re-­‐market
it
over
and
over
again
and
sell
it
from
our
websites
and
free
webinars
 Feedback
was
overwhelming
and
very
humbling
to
be
part
of
peoples
change
and
to
watch
them
step
it
up
and
change
other
peoples
lives
too!
 The
ripple
effect,
the
legacey!

33.  Second
product
launch
generated
around
£150
 7
step
Video
course
teaching
people
how
to
remove
their
blocks
and
find
their
purpose
in
life
 Plus
a
full
meditation
program,
bonuses,
over
15
hours
of
rich
content!
 The
one
client
who
made
me
an
offer
and
smashed
it!
(received
and
email
from
her
mum
thanking
me)

34.  Keep
your
website
clean
&
fresh
 Always
add
value
and
content
to
help
with
the
needs
of
your
clients
 Collect
emails
then
connect
more
(Aweber)
 Offer
a
product
when
they
know
like
and
trust
you

35.  More
than
1
billion
unique
users
visit
YouTube
each
month
 Over
4
billion
hours
of
video
are
watched
each
month
on
YouTube
 72
hours
of
video
are
uploaded
to
YouTube
every
minute
 YouTube
is
localized
in
53
countries
and
across
61
languages
 In
2011,
YouTube
had
more
than
1
trillion
views,
or
around
140
views
for
every
person
on
Earth
 Millions
of
subscriptions
happen
each
day
 You
Tube
is
now
owned
by
Google,
the
BIGGEST
search
engine!
 Think
video
for
your
website,
home
page,
blog,
e-­‐courses!

38.  Structure
your
videos
–
whether
its
to
teach
a
technique
or
to
get
people
back
to
visit
your
site
always
remember
-­‐
(MIA)
(CTA)
 Statically
create
a
video
plan
before
you
even
begin
filming!
(3/6/12
months
ahead)
 Be
YOU
be
real
be
authentic,
fear
is
normal,
it
will
fade
away!!
 Spend
time
looking
at
keyword
research
(google
adwrods
is
FREE
and
is
so
simple
to
use!)

39.  In
releasing
their
2013
stats
and
financial
FB
announced
their
most
recent
user
total
has
climbed
to
1.1trillion!
 Daily
active
FB
users
685
million!
 FB
page
50
million!
 FB
mobile
users
751
million!
 Average
time
spent
on
FB
20
minutes
???
 Total
revenue
for
2012
$5.09
Billion!
 Weekly
local
business
views
645
million
 Comments
on
local
business
pages
13
million!

40.  Once
you
know
how
to,
you
can
influence
your
clients
and
audience
into
taking
positive
action
 You
can
use
simple
strategies
to
market
your
services,
make
a
difference
and
make
more
money
 Have
a
plan!
(Mindful
Mondays,
Inspiring
Tuesday)
 Post
between
3-­‐5
times
a
day
(Hootsuit
SIMPLES!)
 Make
every
post
count,
call
to
action
and
direction
(ask
people
to
act/like)
 Think
out
side
of
the
box
(Restaurant
300%
ROI
!)
 Be
creative,
use
pictures
and
videos
to
promote
your
service!

51.  Win
Before
you
Begin
(think
strategy)
where
are
you
leading
people
to?
 Talk
to
your
audience
(imagine
FB
as
a
FREE
networking
event
on
line)
 Use
“Boost
Posts”
it
is
really
simple
(remember
not
to
have
too
much
text
advertising
in
pictures)

52.  Are
you
finally
ready
to
make
it
happen?
–
Do
you
want
to
learn
the
step
by
step
strategies
that
I
have
used
in
6
WEEKS?
 Discover
how
to
leaver
your
mark
on
the
world,
truly
get
your
message
out
there
and
create
a
clear
plan
in
one
Interactive
“Build
Your
Tribe
Bootcamp”
 Finally
take
your
leadership
and
marketing
skills
to
the
next
level,
get
support
and
eliminate
your
procrastination
to
achieve
your
goals!

53.  How
to
remove
your
fears
and
your
limiting
beliefs
so
you
can
focus
and
step
it
up
to
live
your
purpose
and
leave
your
legacy!
 Finally
make
the
difference
you
dream
of,
and
create
the
change
and
business
you
know
you
were
born
to
make…
 Master
2
of
the
the
BIGGEST
and
FREE
platforms
available
to
you
right
now!
(facebook
&
YouTube
have
only
just
got
started!)

54.  Imagine
taking
away
the
overwhelm
of
marketing
your
message
and
building
your
business
online?
–
this
is
what
I’ll
teach
you
and
much
more
 How
would
having
more
clients
effect
your
business,
your
personal
life,
your
purpose?
Discover
how
to
kick
start
the
process
and
never
look
back
wondering
what
if!
 What
will
freedom,
time
off
and
more
passion
give
you,
how
will
it
change
your
life
knowing
you
re
making
a
HUGE
difference
in
the
world?
-­‐
we
will
cover
how
you
can
take
action
straight
away
and
see
the
results
you
think
about
24/7

55.  Facebook
Marketing
made
simple!!!
 Discover
the
techniques
that
will
boost
your
message
(including
the
proven
ones
I
use)
and
the
etiquette
of
social
media!
 How
to
create
the
ultimate
Facebook
plan,
statically
proven
to
promote
your
business
and
sales,
reach
a
wider
audience
and
make
you
money!
 Understand
the
importance
of
engagement,
connection,
promoting
your
posts
and
paid
adverts!
Valued
at
£99

56.  Create
an
irresistible
and
authentic
“YouTube
Channel”
designed
to
spread
your
business
and
message
across
the
world
 Get
your
business
in
front
of
potential
clients,
add
value
to
peoples
lives,
and
drive
traffic
to
your
website,
product
and
services
 Structure
your
videos
to
teach
valuable
life
transforming
tips,
sell
your
products
or
offer
our
information
(instead
of
wishing
or
hoping
it
will
work)
trigger
people
into
taking
action
and
making
a
change!
 Valued
at
£99

57.  The
complete
“Authentic
Messenger
Program”
that
propelled
other
change
agents
to
step
I
up
and
produce
results!
 Full
access
to
the
life
time
membership,
Ning
community
and
expert
advice
from
other
leaders
in
the
field
 Hours
of
webinars
and
cutting
edge
strategies
to
boost
your
message
and
get
yourself
out
there!
 All
Mp3s,
MP4s,
and
handouts
–
Can
even
download
and
listen
to
them
on
your
iphone!
Valued
at
£347

58.  “Passion
Purpose
&
Power”
that
will
keep
you
on
track,
help
you
stay
focused,
eliminate
your
fears
and
your
procrastination!
 Over
15
hours
of
videos,
webinars
and
Mp3
to
keep
you
focused
and
on
track!
Plus
bonus
meditation
to
improve
your
transformation!
 Full
video
course
Mp3,
Mp4s
and
all
the
homework
downloads
(hours
of
content)
Valued
at
£197

59. Just
let
me
know
within
30
days
if
its
not
for
you
and
I’ll
give
you
a
full
refund
–
Plus
you
can
keep
all
the
bonus!

60. 1. 6
week
Marketing
Course
£197
2. Authentic
Messenger
Program
£347
3. Facebook
Crash
Course
£99
4. NEW
YouTube
Course
£99
5. Passion
Purpose
&
Power
£197
 Total
Value
£939

61.  How
to
finally
break
free
from
your
gremlins
 How
to
overcome
your
challenges
of
failure
 How
to
create
the
ultimate
mindset
for
your
business
and
success
 How
to
market
your
message
and
structure
your
vision
 How
to
create
life
changing
content
that
makes
a
massive
difference
 How
master
facebook
and
build
a
tribe
of
follows
 How
to
create
your
own
TV
show
for
your
legacy!
 And
much
much
more!

62.  Instead
of
charging
thousands
like
I
have
paid,
or
charging
through
the
roof
like
others
I
want
to
help
you
as
much
as
I
can
–
I
do
this
for
the
bigger
picture
and
for
authentic
transformation!
 The
first
20
people
only!
 Tonight
your
investment
is
only
£99
 After
tonight
the
program
will
be
£297
 You
can
split
the
payment
into
two
lots
of
£50!
if
it
helps
you
get
your
message
out
there
and
succeed
in
business!
 The
promise
of
this
program,
is
the
10
times
the
value
of
the
price
you
pay!

63. Time
To
Network
And
Thanks
For
Connecting!