There are the slides used for a one hours presentation to the Contra Costa County California Volunteer Organizations Active in Disaster (VOAD) on the use of social media.
3. Road Map of the Day
Intros
Assumptions
Culture Shifts
Dangers
Possibilities
Smarty Pants Terms
Platforms
Usage
Questions Photo by allisonhare
#CCVOAD | @BREYESCHOW
4. Who are you?
morning people or night owls
ages: under 90, 70, 60, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
What organizations and for how long have you been there?
technology: email, texting, facebook, twitter, blogging, google
docs, skype, dropbox, pinterest, instagram, spotify,
foursquare, doodle, yelp
#CCVOAD | @BREYESCHOW
6. SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and gives
insight into a particular worldview;
Social Media is highly contextually and it
will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and the role of leadership;
Social Media will not save an organization! Photo by glamhag
#CCVOAD | @BREYESCHOW
8. Culture Shifts and SM
Authority and Truth | Social media opens up decision
making and equalizes authority
Mobility and Commitment | Social Media systematizes the
speed and rhythms of life
Structure and Adaptability | Social Media supports and
encourages structural flexibility
Spirituality and Public Engagement Social Media allows for
deeper and wider reach
Technology and Community | Social Media exposes the
broader human experience
Influence and Social Capital | Social Media creates broad
niche spaces of community
#CCVOAD | @BREYESCHOW
9. SM Dangers
SM as idol or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as over-and-above F2F
Photo by bflv
SM as an entry to bullying
and unwanted contact
#CCVOAD | @BREYESCHOW
10. Social Media Community
SM can build up and
strengthen a community
SM allows organizations model
a different way of interacting
SM compels organizations to
see beyond their bubbles
SM liberates faithful expression
of creativity and creation
SM provides communal
accountability
Photo by Kalexanderson
#CCVOAD | @BREYESCHOW
11. Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode
#CCVOAD | @BREYESCHOW
13. VOAD Use Examples
Marketing/Yelp: Be where people find for other important
living resources.
Communication/Facebook: Pages and Groups for
ongoing contacts, updates and alerts.
Resources/Pinterest: Collect ideas for services, contacts
and other resources.
Administration/Doodle: Make group choices that are
clear, trackable and communal.
Communication/Group.me: Group texting and
conference calling for ongoing and immediate response.
Reporting/Instagram/Twitter: Real time reporting.
#CCVOAD | @BREYESCHOW
14. Effective SM Usage
be you: appropriate, honest,
consistent just as you would IRL
especially org versus individual;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without every interacting.
be humble: don’t overestimate your
influence and avoid delusions of
grandeur.
be bold: don’t underestimate your PHOTO BY JACKHEART
influence to begin and sustain
meaningful movements.
#CCVOAD | @BREYESCHOW
15. Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
twitter.com/breyeschow
facebook.com/breyeschowpage
patheos.com/blogs/breyeschow/
slideshare.com/breyeschow
THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL
MEDIA IN THE CHURCH
Shook Foil Books, 2012
#CCVOAD | @BREYESCHOW